Tonight, Cathay Pacific hosted an airline event like no other. Not just for the press and not just for consumers, Light Up the Sky was a spectacularly executed amalgam of press and public that possessed such a critical mass as to have a persistent energy throughout the entire evening. There were buffets. And there were games. But most of all, there was the celebrated unveiling of a brand-new long haul business class alongside a lineup of new, stylish uniforms.
Taking place at the Hong Kong Convention and Exhibition Centre in Wan Chai, a venue typically used to host conventions in its gigantic halls, Light Up the Sky was already bustling with people when I arrived at in the late afternoon to attend the press conference. With this excitement in the air, I proceeded with some fellow bloggers (and escort of some outstanding Cathay Pacific staff) to the press room.
We are all greeted by Mr. John Slosar, COO of Cathay Pacific. He had some nice opening remarks and commented on the airline in general, its growth, and what one would expect in a cordial, “warm-up” greeting.
After Mr. Slosar, we were introduced to Eddie Lau, a famed Hong Kong-based designer of both fashion and interior as he prefaced and presented the new uniforms.
After Mr. Lau, we were treated to Mr. Alex McGowan, Cathay Pacific’s Head of Product, for a deep dive into all things new business class.
After a detailed overview of the new class, history, etc, we were treated to Hong Kong-based artist Maria Lobo and her unveiling of new cabin-based fine artwork.
This is a very interesting concept. Fine artwork in the cabin. After all, as Mr. Slosar later put it, we put up artwork in our homes to create an atmosphere, so why not the cabin?
After the press session, we got to head over to the Light Up the Sky event, and that’s where the real fun started.
Finally, after all the laser lights, dignitaries, and other bits, we got to the part both the journalists and frequent flyers alike wanted to see: the new business class with our own eyes.
All in all, it was a fantastic event. The reception of the product was phenomenal, and most of all it was both comfortable and fun to sit in.
And one last bit from Light Up the Sky: FlyerTalkers sign-in!