AA’s 737-800’s?
August 13, 2008 – 2:01 pmFollowing on yesterday’s post, American Airlines is notably absent in offering a value-add service to those looking for something extra. Today, AA announced it is ordering 6 more 737-800s for a total of 76 fuel efficient aircraft to be delievered by 2010. These aircraft will replace the aging MD-80s (that Allegiant will happily gobble up on the cheap.) 76 aircraft is significant and it gives the AA the opportunity to bring us a new product offering. They experimented with More Room in Coach years ago and retreated . But, the time is now. Reconfigure these aircraft and offer something new to attract those business travelers in Chicago opting for Economy Plus. Then again, according to Business Week, maybe United won’t be around in 2010 .