Lufthansa Moments
November 26, 2008 – 10:13 amAn advertisement off of the nytimes.com website takes you over to Lufthansa.com’s “Lufthansa Moment.” The angle isn’t new asking you when you had your “Lufthansa Moment” realizing that Lufthansa was the right international airline for you. But, the execution is excellent. The interactive site takes you through the lives of Susan and Brandon. Susan is a bit more convincing and predictably German as she discusses the logic and clarity of Lufthansa’s hub terminals. Her “moment” occurred as she was switching planes on to Barcelona and was able to make her connection because Lufthansa had a dedicated quick passport line for connecting passengers.
Does this really influence any passengers? I’m not sure, but compare it to United’s Suite Dreams and it is certainly interesting to see how the Star Alliance powerhouses see themselves.
