ALGT Comments About “Branding”???
February 24, 2009 – 9:08 amAllegiant went on the record about its move into LAX. And, the comments were a bit strange coming from Allegiant. Why not Ontario? The facilities were too expensive. Alright, I’ll buy that as an explanation when comparing other pros/cons with LAX. Why not San Bernardino? Here is where it gets strange. The explanation: "It was a little too far and didn’t have the brand recognition that LAX would offer." Too far? Well here is the google map from San Bernardio Airport to Los Angeles, CA. Total Travel Time: 1 Hour 8 Minutes. Now, here is another map from Orlando Sanford to Disney World. Total Travel Time: 1 Hour 2 Minutes. So, I’m not sure that I buy the "too far" argument, since Orlando Sanford is a primary base for Allegiant.
Now, the last comment from Allegiant is even more strange. Tyri Squyres claims that San Bernardio doesn’t have the "brand recognition that LAX would offer." Since when was "brand recognition" a concern for Allegiant? That is not the game they play and not the game that has propelled them to success while everyone else has struggled.
Allegiant is really good at proving everyone wrong. But, then again, branding was never a concern in the past.
Also: Cranky has more details on the actual operations.
