Sun Country Flies On
March 18, 2009 – 5:09 pmBack in October, as the world was falling apart, so was Sun Country. We documented it a bit here at Channel 9. Despite prediciting its ultimate demise, the airline has survived. Just this week it was awarded exclusivity on the Dallas route to the new Branson, Missouri airport. It will also serve the Minneapolis – Branson route. And the carrier is adding back service to Boston.
The Dallas-Branson service will mark the second route served directly from DFW. It also flies to Cancun.
A couple other observations:
The airline offers just one fare for coach and one fare for first class. However, you can opt-in to its "UFlex Change Fee Protection" for a mere $25. The program allows the customer to "change the time, date, destination or name on your reservation up to three times without paying the change fee cost."
Also, since October they have update the website and now there is a fun song that plays when you hit the site. Since Sun Country airlines has a leisure customer segement, I think this makes perfect sense. People want to have fun on their vacation so integrating Sun Country in to that game plan should make the customer more comfortable about buying. Or, at the very least, have a positive impact on the carrier’s brand image.
