Archive for the ‘UA’ Category

E+ “Upgrade” Strategy

Sunday, October 26th, 2008

Not everyone out there is a preferred member of Star Alliance and thus when you are flying with United you are stuck in the regular economy product.  Luckily, United's decision to charge for Economy Plus and strictly enforce no complimentary upgrades translates to greater availability in Economy Plus.   In other ...

United Business Class Upgrade Progress

Wednesday, October 15th, 2008

A gmail ad led me to a United Airlines microsite that lets you check on United's progress in upgrading the business class fleet to the new flat bed product.  As of now, 42% of the 767 fleet and 29% of the 747 fleet has been upgraded with work set to ...

United Gets Punk’d

Monday, September 8th, 2008

United had a tough morning when news leaked on the Internet that it was filing for bankruptcy.  The stock dipped from $11 down to around $7 and have bounced back up since then.  (Thanks to reader JC for the tip.) Over the past month United stock has risen about 45%.  ...

It’s Time to Fly (or be quiet)

Thursday, August 28th, 2008

Advertising Age rips into United for its latest round of ads (which I wrote about here). They like the ads, but: Now obviously this ad promotes premium service, where passengers are substantially insulated from the indignities endured by the hoi polloi. But so what? The Olympics cast a wide net. The ...

If only…

Monday, August 11th, 2008

...flying was really this much fun. [youtube]http://www.youtube.com/watch?v=qv75cWzXK6w[/youtube] This is part of United's new ad campaign that  debuted this weekend focusing on its international first and business class. A couple of the other commercials focus on the 180-degree flat bed, such as the Moondust spot.  And, for those romantics out there there is ...

August 1999

Friday, August 1st, 2008

On the first day in August 2008, I thought we'd take a look back nine years ago to August 1999. The airline industry was on the rise, hitting a stride that would carry it for only two more years. In early August 1999, United unveiled plans for Economy Plus. ...

United: Good Luck Flying on November 30th

Friday, June 27th, 2008

Do you usually fly United Airlines home for Thanksgiving? Targeting a return date of Sunday, November 30? Think again.Others have noted United's decree to return to the Saturday night stay. Now it appears they are also betting on peak travel days. With the hubub over Southwest's opening of its fall ...

United and Continental Join Hands

Friday, June 20th, 2008

News broke late yesterday that United and Continental had formed a cooperation agreement that would involve a code share and also Continental leaving the SkyTeam for the Star Alliance. (United's link and Continental's link).Mark Ashley raises a few questions regarding the compatibility of the two mileage programs. Of course its ...

All Star Miles

Tuesday, June 17th, 2008

United is auctioning a package to NYC to see the 2008 All-Star game in Yankee Stadium's final season. The package includes tickets to all the events, hotel accomodations, after party passes and First Class accomodations on United. The bidding is currently at an astronomical 701,000 miles. The ...

PS

Tuesday, June 10th, 2008

Four years ago United launched PS service using 757s. At the time, the product's competitive advantage was the product itself: The reconfigured planes debuted with three cabins -- First, Business and Economy plus -- power outlets at every seats, and improved entertainment options. Since the launch, JetBlue has increased its ...