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Long time readers will know I have a bit of an affinity for all things Scandinavian, Swedish especially. I have such grand memories of flying SAS when I was young. It was like being instantly transported to Sweden as soon as I got on the plane as all the FA’s started speaking Swedish to me. I smiled and could not wait for them to come back and say ANYTHING to me again. Maybe this is also one of the many reasons I have such love for all things aviation.
SAS, Star Alliance member, was 10 days away from running out of money. Would bankruptcy have been next? It seemed so but could have been much worse. And even now, there is much talk about wanting to sell the airline but who wants to buy them?
Following the well established pattern of making sure the key personal, who have been running SAS into the ground for years, must be rewarded with HUGE bonus deals to keep them in place. That is just brilliant. Keep the key people who got you where you are now.
The news is out that more jobs will be eliminated and further cuts to salaries to try to reduce the continuing loss for the airline. Considering the shape of the European economy, and the fact that SAS has not focused on lucrative routes but is competing in the Ryan Air markets, I doubt SAS will be able to ever make money and will only stay in the air as long as the Scandinavian governments continue to pour money in (that they seem happy to do for now). And now-a-days they even have to put up with drunks running late, so they fake a bomb scare to make the flight!
Have you ever flown SAS in the past or recently? Do you like the service, the product, the airline? I would love to know. – René
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