About Me

Steven Frischling
Live: HVN
Work: JFK-SFO-CDG-HKG
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Steven Frischling, aka: Fish, is globe hopping professional photographer, airline emerging media consultant working with large global airlines and founder of The Travel Strategist. Fish has racked up more than 1,000,000 miles since he started to track his mileage in 2005.

Fish's travel tends to be less than leisurely, including flying from New York to Basrah, Iraq, for six hours; Hong Kong for eight hours, Kuwait City for two hours and traveling around the world in 3.5 days to shoot a series of photo assignments in 4 cities and 4 countries on 3 separate continents.

Fish grew up at the end of New York's JFK International Airport's Runway 4R/22L, which probably explains his enjoyment of watching planes, fly overhead. When not shooting photos or traveling Fish designs camera bags, hones is expertise on airline security and spends his time at home cheering for the Red Sox with his 3 kids 102 yards from the ocean.

Can An Airline Be No Frills & Friendly? One UK Carrier Says Yes!

01.27.2009 | Author: flyingfish | Posted in Uncategorized

Web: www.comeflywithfish.com — E-Mail: fish@flyingwithfish.com

27/01/2009 – Can An Airline Be No Frills & Friendly? One UK Carrier Says Yes!

Can a low cost carrier offer competitive fares and still provide its passengers with good friendly service?

Using the premise of customer service, Northern England based low cost carrier Jet2 (www.jet2.com) launched an all out campaign if friendliness. For the past three years Jet2 has been named the UK’s top European short-haul airline.  Despite Jet2 being a low cost, no frills, carrier, the airline has been tops for customer service and a positive passenger experience.

Building on the carriers’ customer service reputation they launched a new airline slogan, “Friendly Low Fares.”

This new slogan is clearly a jab at Irish low-cost-carrier Ryanair.    Ryanair was created around popular US carrier Southwest Airlines‘ business model, except that Southwest is known for excellent customer service and Ryanair…well customer service isn’t even close to a selling point for Ryanair.

Jet2 made a surprising me with his new campaign, as the airline changed over to the slogan ‘Friendly Low Fares,’ the carrier also increasing its checked baggage weight allowance by 30%!  As other airlines add baggage fees and reduce baggage weights, the move to change the baggage allowance from 17kg (35.5lbs) to 22kg (48.5lbs) is an absolute plus for UK flyers.

As Jet2 continues to expand, and strengthen its presence as the dominating carrier from Northern England, hopefully they will not only remain ‘friendly,’ but with any luck other carriers will follow their lead and work to increase their customer service and overall customer experience.

Happy Flying!

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