Comments on: Can An Airline Build Brand Loyalty Through Being Nice To Kids? Yes!

By: SWA Orders Boeing 737MAX On My Son Max’s Birthday - Flying With Fish

SWA Orders Boeing 737MAX On My Son Max’s Birthday - Flying With Fish — Wed, 14 Dec 2011 21:57:44 +0000

[...] he could think of. Max went and dug out a model Southwest Airlines 737 he has, as I packed his Southwest Airlines lunch box for school, to see if it said “737MAX” on it, but I explained the plane wouldn’t [...]

By: Happy Birthday To Southwest Airlines & Your Lunch Boxes Lasted the School Year! - Flying With Fish

Fri, 18 Jun 2010 20:47:47 +0000

[...] How was this resolved? Well an off handed commented to some folks at Southwest Airlines regarding my lunch box dilemma resulted in two brand new, limited edition, old school, metal lunch boxes arrived at my door for Max and his lit…. [...]

By: Online Marketing Is for Everybody |

Online Marketing Is for Everybody | — Mon, 10 May 2010 16:56:58 +0000

[...] workers. The blog allows the unique Southwest corporate culture to shine through, and they’ve grown a strong following through their comprehensive and very transparent online [...]

By: South Asia : The Value of Service | Airline Industry Review

South Asia : The Value of Service | Airline Industry Review — Thu, 17 Sep 2009 16:11:29 +0000

[...] are in a service industry. Read this excellent work by Southwest in ‘being personal’ at FlyingWithFish [...]

By: Flying With Fish » The First Day Of School : Three Southwest Airlines Lunch Boxes Take Off

Sat, 05 Sep 2009 14:13:14 +0000

[...] Three weeks ago I wrote of my kids excitement of coming home to a FedEx package from Southwest Airlines containing new lunch boxes for the boys. You can read about the excitement, and see the photos, in this post: 11/08/2009 – Can An Airline Build Brand Loyalty Through Being Nice To Kids? Yes! [...]

By: chris

chris — Sun, 23 Aug 2009 02:34:17 +0000

I had never thought about it before but the treatment I got as a kid on Delta is probably a major part of the reason that I’m a PM with Delta at the moment.

I remember Delta Shuttle playing cards (still have ‘em), the wings, trips to the cockpit & a get together that I went to in elementary school @ MCO. We got to tour all of the planes that were parked there during the day (L1011, 767 & 757) we got to play in the cockpits, got to go to the lower galley on the L1011 we were EVEN Invited into the control tower and I got to change one of the gate display systems.

Wish that more airlines would remember this as it builds brand loyalty.

By: flyingfish

flyingfish — Thu, 13 Aug 2009 02:41:24 +0000

Paula,

On the first day of Kindergarten I’m sure you and Christi will get a photo Max packing his loaded lunch box.

One night when he goes to sleep I need to shoot a photo of the inflatable SWA 737 hung over Max’s bed (along with a Thomas The Tank Engine pinata)

Thanks again, you really made Max’s week (and put a huge smile on his face for his coming first day in Kindergarten)!!!!

Happy Flying!

-Fish

By: Paula Berg - Southwest Airlines

Paula Berg - Southwest Airlines — Thu, 13 Aug 2009 00:07:14 +0000

Thanks so much for sharing your story! I can’t get over how cute that picture is…the smile on his face makes me grin from ear to ear!

By: flyingfish

flyingfish — Wed, 12 Aug 2009 19:23:38 +0000

Yea, my boys are cute. I don’t want to seem arrogant about it…so why don’t you tell me again :0)

Happy Flying!

-Fish

By: theflyingpinto

theflyingpinto — Wed, 12 Aug 2009 19:19:32 +0000

Wow! How nice was that? Your boys will always remember that very exciting package…kudos to SW! Your boys are too cute;-)