About Me

Steven Frischling
Live: HVN
Work: JFK-SFO-CDG-HKG
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Steven Frischling, aka: Fish, is globe hopping professional photographer, airline emerging media consultant working with large global airlines and founder of The Travel Strategist. Fish has racked up more than 1,000,000 miles since he started to track his mileage in 2005.

Fish's travel tends to be less than leisurely, including flying from New York to Basrah, Iraq, for six hours; Hong Kong for eight hours, Kuwait City for two hours and traveling around the world in 3.5 days to shoot a series of photo assignments in 4 cities and 4 countries on 3 separate continents.

Fish grew up at the end of New York's JFK International Airport's Runway 4R/22L, which probably explains his enjoyment of watching planes, fly overhead. When not shooting photos or traveling Fish designs camera bags, hones is expertise on airline security and spends his time at home cheering for the Red Sox with his 3 kids 102 yards from the ocean.

iPhone App of the Week : Southwest Airlines

02.04.2010 | Author: flyingfish | Posted in Uncategorized

4/2/2010 – iPhone App of the Week : Southwest Airlines

Airline created iPhone Apps are often run-of-the-mill. A few stand out among the Apps I have written about on Flying With Fish and I have skipped over countless Apps that I have felt offered virtually no benefit to users. This week’s iPhone App of the Week lives up to everything I expected from its creator…

…this week’s iPhone App of the Week is Southwest Airlines

Southwest Airlines is long known as an airline driven by customer satisfaction, their customer loyalty is among the highest achieved by any airline globally…often teetering on cult status… Southwest Airlines was one of the first airlines to embrace emerging media technologies and all of this is evident in its iPhone App.

Southwest Airlines iPhone App is simple, straight forward, extremely user friendly and allows users to book flights, check flight status, book car rentals, manage their Rapid Rewards account, check in for flights, access Southwest’s DING! fares, as well as other useful tools for Southwest Airlines flyers.

Some airline apps often users a lot of secondary travel tools, which are nice, however Southwest Airlines’ iPhone App keeps to the Southwest tradition of straight forward functionality focused on the needs of their customers.

If you fly with Southwest this iPhone App is an absolute must … if you design iPhone Apps for airlines … Southwest Airlines’ iPhone App is an absolute must.

Below are 10 screen shots of Southwest Airlines from my iPhone…DING!

Happy Flying!

2 Responses

  1. JL Johnson March 31st, 2010 at 5:15 pm

    If it has your blessing I know it’s good stuff. Thanks for pointing this post out on Twitter.

  2. Rnair May 25th, 2010 at 3:04 pm

    Southwest Airlines just released version 1.2
    Its fast and has lots more features. Check it out.

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