Flying With Fish The Blog for Those Who Fly & Those Who Want to Fly Smarter

Many times in my life my father encouraged me to read Dale Carnegie’s “How To Win Friends and Influence People,” and while I’ve never quite finished the book, many of the basic principals of the book have carried over to building corporate social media engagement.   Recently the Twitter tweets of a corporate jet service [...]

Klout.com has become the standard for social media rankings by the numbers, billing itself as “The Standard For Online and Internet Influence”. Klout scoring is based on a complex alogarithm that factors in nearly 40 variables to measure an online entity’s true reach, amplification probability and network score. Klout’s numbers fluctuate along the scale of [...]

After being noticeably absent for the past few weeks from Flying With Fish as I focused primarily on aviation security stories I am happy to bring back the iPad App of the Week series. I ‘ve missed writing the Apps of the Week … so hopefully I’m done being side tracked for now. I am [...]

KLM Royal Dutch Airlines has been a leader in using social media in creative ways for quite some time … at times to far ahead of the curve … but presently they’re using the tools they have available to push the boundaries of traditional customer interaction.  This time around KLM took a bet via Twitter [...]

I feel almost funny writing “So What Is Flying With Fish About?” more than six years after I first created what would become the Flying With Fish you see here today.  I feel compelled to address what exactly Flying With Fish covers for two reasons. The first reason is that this blog is receiving a [...]

As I read a stream of press releases, marketing content and view promotional material created by the remaining legacy airlines in the United States I often find myself viewing their materials and realizing that I can mix-n-match airline names and the content because the airlines have forgotten how to spark traveller imagination. Airline travel is [...]

Today The Boston Globe (full disclosure I have shot countless assignments for the Boston Globe over the past 17 years) had an interesting article online entitled “Top 10 US Airports On Twitter.”   The Boston Globe’s view of the top airports using Twitter is strictly based upon follower numbers, not actual interaction from the airport back [...]

The following post is a cross-post from SimpliFlying’s blog.  Since the start of the Icelandic Volcanic Ash Cloud crisis I have been working with Shashank Nigam, founder of SimpliFlying, to study the ways in which airlines have utilized social media during the string of travel disruptions. Some leveraging of social media by airlines has been [...]

15/12/2009 –  British Airways Christmas Strike Looms The news dominating the airline industry the past few days is clearly that British Airways’ cabin crew has voted to begin a 12 day strike on the 22nd of December. The damage to British Airways should this strike commence may be far greater than stranding an estimated 910,000 [...]

14/12/2009 –  Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh Lets rewind three months to an unusual moment in airline marketing history when Air New Zealand challenged Southwest Airlines to ‘take it off’ in a public video, which I wrote about here – 15/09/2009 – Air New Zealand Calls Out Southwest [...]