I’m an infographic fan, mostly due to my very visual nature (read: short attention span), and MDG Advertising put one out there recently showing how travelers use social media and their mobile devices.

A couple of things that stand out to me on this one are:

  • 18% of people surveyed used mobile device to book a hotel or flight.
  • 50% use mobile to check flight status this year vs. 30% in 2011.
  • 30% use mobile to check-in for a flight this year vs. 17% in 2011.
  • Not surprising, 68% use mobile to keep in touch while on vacation.

Vacationing The Social Media Way [infographic by MDG Advertising]

Infographic by MDG Advertising

Hat tip: Tnooz

Related posts:

United Airlines Retweeted What?!

Interview With the Head of American’s Social Media Team

Some Airlines Understand the Power of Social Media, Some Don’t

Posted by Darren | 2 Comments

2 Responses to “Do Travelers Love Social Media and Mobile Devices? Yep”

  1. aadvantagegeek says:

    I”m ashamed to admit this, but I’m so dependent on mobile devices that if you dropped me in a strange city without my phone, I probably wouldn’t survive.

  2. Darren says:

    @aadvantagegeek: Me, too!

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