Virgin America today extended its status match program for elite frequent fliers with American and United – and added Southwest Airlines. It’s a match/challenge combo, actually, where you’ll be matched outright until June 30, 2013 and offered the ability to extend your status through the end of 2013.

This extension is for new applicants as of April 2, and will not include anyone who participated in their original offering last November.

First, here’s the chart of how the American, United and Southwest elite tiers match to Elevate Silver or Gold:

Here are the benefits of Elevate Silver and Gold:

There are a couple of exceptions to the perks above in the T&Cs for those members matched. During the challenge period (now through June 30, 2013), you will not receive the 25% off discount codes, nor will you have reciprocal benefits (lounge access, primarily) on Virgin Atlantic and Virgin Australia that require a physical membership card. Cards will not be issued for matched members. Also, matched members will only receive one complimentary pass to the Virgin America lounge at LAX.

To have your matched status extended through the 2013 program year, you must:

It’s a nice break they’re giving for Virgin America Visa Signature cardholders, according to the chart above.

Application link: Virgin America Visa Signature Credit Card

The current bonus mile offer for being approved for the credit card is 10,000 bonus points after the first purchase. You can also earn up to 5,000 additional bonus points if you transfer a balance within the first 30 days.

While they don’t have a complimentary first class upgrade program for elites, Virgin America does open up purchased upgrades earlier for Silver (12 hours) and Gold (24 hours) members. Upgrades to Main Cabin Select seats are, however, complimentary and follow the same timeframe/window. While waiting for that upgrade, elites can book Main Cabin Express seats (those near the front) at the time of booking.

Sorry Delta fliers… there’s still no match for you. American, United and Southwest elites, click here for the status match page with instructions on how to apply.

Related posts:

Virgin America Launches Status Match for American, United Elites

Flight Review: Virgin America First Class LAX to Seattle

Flight Review: Virgin Australia Business Class Sydney to Perth

Flight Review: Virgin Australia Business Class Perth to Sydney

I receive a referral credit if you use the credit card application link on this page and get approved for a Virgin America credit card. I remain grateful to any who apply using my links and thank you for your support of my blog.

Reader Elizabeth emailed me the following question yesterday:

I am a 1k flier on United. I’m thinking of leaving them for Virgin Atlantic, as I moved from California to the UK in 2011 and have grown increasingly unhappy with their service. I fly back to the US from LHR 6-8 times a year. I have Elevate Gold status with Virgin America, good through April 2013.

My question is this: how will the benefits from my Virgin America status apply when I fly Virgin Atlantic? I plan to mostly fly VAtlantic, not VAmerica, so I’m sure sure that status with VAmerica really does anything for me, and I know they have separate FF programs. I’m not sure how the two relate/compare. If I’m better off sticking with United, I’ll just do so, but I want to explore all my options.

It sounds like Elizabeth, like many of us with top-tier status on United (or American), went for the status match Virgin America recently announced. It provides an outright match to Gold (or Silver for lower elites) through April 2013. The benefits when flying Virgin America’s partners aren’t spectacular.

When flying Virgin Atlantic, Elevate Gold status provides:

• Priority Check-In
• Priority Security
• Priority Boarding

On Virgin Australia, Gold elites get:

• Priority Check-In
• Priority Security
• Priority Boarding
• Priority Baggage Handling
• Complimentary access to eight Virgin Australia lounges in Australia

It’s too bad lounge access is excluded when flying Virgin Atlantic. And when you’re used to earning bonus miles as a 1K on United when flying partners on higher fare classes (though earning Premier Qualifying Miles recently changed), that’s not the case when flying Virgin America’s partners.

Also, the earn rates (in points) on both Virgin Atlantic and Virgin Australia are a percentage of miles flown (all less than 100%, even in Business and Upper Class) since Virgin America is a revenue-based frequent flyer program. I believe it would take much longer to earn an award trip flying Virgin Atlantic and crediting to Virgin America than sticking with United with its generous mileage-based program and bonuses as a 1K.

While I agree with Elizabeth that United is far inferior in service to either Virgin Atlantic or Virgin Australia, I emailed back that I’d stick with United for the better treatment as an elite and faster ability to redeem miles for worthwhile awards. Also, United doesn’t add surcharges to international award trips as Virgin America does. A roundtrip economy class reward ticket from Los Angeles to London on Virgin Atlantic using Virgin America points carries $650 in taxes and fees, according to their website.

Would you have recommended the same to Elizabeth?