May 19
There’s a thread on FlyerTalk discussing a comment United Airlines CFO John Rainey made during the 2012 Bank of America-Merrill Lynch Global Transportation Conference that caught my eye earlier today. I was highly intrigued, so had to take a listen to the presentation myself and here’s exactly what he said:
That statement was made while he was noting the benefits of SHARES from this slide:

Image courtesy United Airlines
First, he noted how SHARES, unlike Apollo, has the ability to revenue manage ancillary products, like Economy Plus. United can now charge different prices for an E+ upgrade depending on the day of week, time of day, type of seat (aisle, middle, window), etc. Then he mentioned how SHARES allows United to better manage the MileagePlus program.
This is when he dropped the comment, which has many on FlyerTalk pissed off beyond belief. While I’m not outraged by it, it does sting quite a bit and I’m surprised he’d say such a thing at a time when sooo many elites are already questioning a switch in loyalty, if they haven’t already jumped ship. I know that what he said is management’s attitude, but to say “over entitled” out loud… just ridiculous. Even if I’m not in the “certain” group he’s referring to (I know I am), it still stung.
Maybe I shouldn’t be surprised… the guy who introduced him said he prefers to be viewed as, “a finance guy more than an airline guy.”
So much for loyalty. A revenue-based elite program (vs. mileage-based) is looking more likely sooner rather than later.



(Side note: Does everyone take a screen capture or save a PDF of each successful promotion registration? I do. It might pay off if something goes awry with mileage crediting after the promo ends.)
If you’re close to an award, I say absolutely go for it. Anywhere from 2,000 miles for $45.15 up to 100,000 for $2,257.50 can be purchased. As a bench marker, a round-trip “saver” business class (or BusinessFirst on two-cabin aircraft) award to Europe from the United States mainland, Alaska or Canada is 100,000 miles. That’s generally a better value than some of the current business class sale fares out there.
Ticketing and travel for this promotion is from April 1 to August 31, 2012. As Seth noted, the terms are a bit tricky. As United doesn’t have a nonstop in the market, the language of the offer reads, “Itineraries with connecting flights into or out of Boston and Narita are eligible for this promotion; however the bonus award miles only apply for
I spent a bit of time over on the Flyertalk boards today reading about similar issues and it sounds like MileagePlus will be doing a sweep soon to correct the errors. According to
As I’ve been doing for years, I 
Early last year – or maybe it was in 2010 – United switched its policy about mileage accrual when taking a direct flight to provide credit for each segment’s mileage flown. It was a happy day for many, but it appears now we’re back to the old (or rather, Continental’s) policy.



