June 18
Earlier today, I quickly posted the news that United Airlines will introduce a new Premier Qualifying Dollar (PQD) revenue requirement in 2014 to maintain or achieve elite status, in addition to the normal mileage requisites. It didn’t come as a shock to me and I promised to share more of my thoughts about the change.
First, here are two things you won’t hear me say:
- “Screw you United, I’m status matching to American!” Tick tock. It’s all but certain that American, especially with the new US Airways-heavy management team, will implement a similar revenue policy. And my bet is that it’ll come sooner rather than later (as in… similarly announced beginning in 2014 for 2015 status).
- “How can you do this to me? I fly exclusively with you 100,000 miles+ every year!” While I’ve enjoyed the perks of easy to attain top-tier status on cheap fares (especially in 2008 and 2009), I fully appreciate that airlines should focus on rewarding fliers who contribute the most to their bottom lines. It’s been a fun ride, but I get it.
A hard-target dollar requirement tied to each elite tier is only the beginning of United’s revenue-based approach, in my opinion.
What I see happening next is that United (and other U.S. airlines for that matter) will reduce the Premier Qualifying Miles/Segments (PQM/PQS) earned on low fare-class tickets, such as L, K, G and N (I outlined the revenue fare classes in this post). It would be a double-whammy of sorts making it harder to hit the PQM target on top of PQD for status, but I bet it’ll happen eventually.
Another potential change is that mileage redemptions could turn revenue-based. While I’ve accepted my fate for the elite status changes, this would be painful to swallow. Mostly because I’m sitting on a large stash of MileagePlus miles right now and the amount required for an international first class award would likely be exorbitant compared to today’s levels (or similar to a standard Delta award today
).
My personal shining light in all of this is that I should lock-in lifetime Premier Gold (and Star Alliance Gold) status with United this year being only 16,402 miles away.
How will you fare under the new system and am I crazy for postulating it’s only the beginning?
– Follow Darren Booth on Twitter, @FrequentlyFlyin, for more airline, hotel and travel industry news, reviews and opinions.
Related posts:
United Airlines Adds Spend Requirement for Elite Status Beginning in 2014
List and Description of All United Airlines Fare Classes
Airfare Pricing Buckets and Airline Fare Basis Codes Explained
The NEW United Upgrade and Award Fare Buckets







