November 17
I thought United retweeting an article containing questionable customer service and reference to “losing” an unaccompanied minor was bad. But today British Airways waaaay outdid United in retweeting the following expletive-loaded tweet:
I was visiting my parents today and on my laptop scrolling through Twitter before we headed to a pre-Thanksgiving/Thanksgiving lunch and nearly shouted, “Holy shit!” when I came across that tweet. I ended up going to British Airways’ official account page on Twitter to confirm it really came from them… and it did. Wow. I “favorited” it, took the screenshot and went to lunch.
Now that I’m back at home and catching up, I see British Airways deleted the retweet and sent the following out to its followers:
And Tnooz confirmed with a BA rep via email that an investigation is being launched. Me thinks someone who manages BA’s Twitter account might’ve been a bit tipsy Saturday evening UK time and wasn’t thinking before hitting the retweet button.
Related posts:
United Airlines Retweeted WHAT?!
Some Airlines Understand the Power of Social Media, Some Don’t
Interview With American’s Social Media Director
