OK, here it comes – the proverbial goodie bag. In the gateway all passengers get a handy blue (of course) JetBlue flight bag packed with enough souvenirs that I might have some left over for one of you. Here’s what I have rummaged through so far:

• a folder of information from the Atlantis Resort where all the winners will be staying
• a signed CD by Mr. Seal of his latest album – Best: 1991-2004
• an Atlantis Resort beach towel
• a very nice and generously sized sampler kit of Burt’s Bees products
• a rather large bottle of suntan lotion (SPF 15 for you sun gods)
• a co-branded water bottle from Membership Rewards, TrueBlue and Atlantis
• a waterproof sports camera from Kodak for those magic moments, and
• a few snacks to fatten us all up.

*Rating the goodie bag: 10 Membership Rewards points (out of 10). Everything in the bag, and even the bag itself, is usable. Best item: the signed CD by Mr. Seal. No, you won’t find mine up on eBay, but I may offer the entire bag up to some lucky member of FlyerTalk.com.

And the BIG announcement: Mr. Seal, who has just flown in from the West Coast, boards amid a happy round of applause and promptly takes … seat 1F. So, he’s a window guy. And he’s joining us on today’s flight.

It’s not every day you see inflight services handled by frequent flyer program executives. Here’s Chris Lynch (Vice President, Membership Rewards) explaining how the new partnership with JetBlue works.

We have our credentials. Here’s the schedule:Where: Lagoon Lounge at the Atlantis ResortWhen:6-8 p.m.Pre-show reception with hors d’oeuvres:8:30 p.m. Exclusive concert with SEAL