The best redemption value for Hilton HHonors points is generally a high category hotel on a HHonors VIP Reward of six or more nights. 

hilton-auckland-new-zealand

Hilton Auckland, New Zealand

What do you do when after a year of traveling you have 100,000 points and you want a vacation in three months at a Category 6 hotel or Waldorf=Astoria low season hotel stay for 6 nights, but you need 75,000 more points for the hotel stay reward?

HHonors allows a member to purchase points, up to 40,000 points in a calendar year at a rate as low as $10 per 1,000 points.  The points should be in your account and available for redemption in less than an hour. 

Still, after a $400 internet purchase of your maximum annual buying limit of 40,000 points at HHonors, you are 35,000 points short of the 175,000 points needed for a six-night Category 6 GLONP2 HHonors VIP reward.

What does a determined traveler do to get 35,000 points at minimal expense? 

HHonors Points Transfers

Hilton HHonors allows members to transfer or receive an unlimited number of points between member accounts.  The fee to transfer points is only 25% of the fee to buy points. 

10,000 points can be transferred from one account to another for a $25 fee.  35,000 points can be transferred from one member’s account to another member’s account for $87.50.

“Hilton HHonors® points can be transferred to another HHonors member in increments of 10,000 points, at a cost of $.0025 USD per point, or $25.00 USD per 10,000 points. There is no limit to the number of HHonors points a member can transfer or receive. Fees are based on the number of points a member transfers out of his or her account. After transferring 200,000 points in a calendar year, any subsequent transfers that calendar year are complimentary.”

 

http://hhonors1.hilton.com/en_US/hh/terms.do#hilton_hhonors_point_transfer_and_registry_program

 

Your potential ability to tap this option is proportional to your network of friends and family who have HHonors points and who are willing to transfer them. 

Recap:  Goal is 175,000 points

                You have 100,000 points in your account from hotel stays and credit card activity.

                You purchased 40,000 points for $400.

                You need 35,000 more points which is an $87.50 transfer fee.

                You need to find someone willing to transfer HHonors points to your account.

Welcome to FlyerTalk’s Coupon Connection Trading Network

The next piece of advice is the grey area of traveler strategies Loyalty Traveler generally does not touch upon in blog posts, but today I will discuss what routinely happens in the world of frequent flyer and hotel loyalty programs.

Travelers often find a great deal is just out of reach of your miles or points balance. 

Remember the corollary:

“Miles and Points have no real value, only potential value, until they are redeemed.” 

FlyerTalk has the Coupon Connection forum where members make exchanges of frequent flyer miles and hotel points through mutual agreement of terms.  There has been much discussion on FlyerTalk and elsewhere over the years of whether bartering these airline miles and hotel points is a violation of frequent flyer and hotel loyalty program terms and conditions.   All I can say is trades happen all the time and generally the only problems encountered are when a traveler sells miles to a broker. 

I have been contacted many times over the years by companies wanting to buy my frequent flyer miles. These kinds of companies are sometimes listed in the classified section of USA Today and major papers with pitches like – Sell Your Miles for Cash. 

Basically they pay you to redeem your miles for an award ticket for someone else.  I have been offered $2,000 for 100,000 miles, and I presume, the company can sell the award ticket for $3,000 to $5,000 and make a profit.  I have never sold my miles, but I sure was tempted a few years ago when I was unemployed and sitting on more than one million frequent flyer miles. 

I like travel too much to sell my hard-earned miles or points.

Now – present day – a million people have lost jobs in the past six months, and many big-time road and air warriors currently find themselves miles-and-points rich and cash poor.  This is the time for some mutually beneficial trading.

The Value of a Point

Coupon Connection may be an avenue to find people with points, but why would anyone just give points to you, even if you offer to pay the transfer fee?  For the timid traveler who wants to avoid trading with someone for HHonors points there are other methods to quick HHonors points.

HHonors Partners for Miles to Points Exchanges

Hilton HHonors allows some airline frequent flyer miles to be exchanged for HHonors points.

5,000 airline frequent flyer miles can be exchanged for 10,000 HHonors points from these programs:

·         American Airlines ($25 fee)

·         Amtrak

·         Hawaiian Airlines

·         Icelandair

·         Mexicana

·         Virgin Atlantic has a lower exchange rate of 5,000 miles = 5,000 points.

I have to wonder how many thousands of flyers are sitting on 5,000 Icelandair miles that will likely go unused after that one trip to Europe on Icelandair.

Purchasing 35,000 points would cost $350 if you were allowed to purchase unlimited HHonors points.  A good value would be to get 35,000 points for $350 with a transfer.  After deducting $87.50 for the transfer fee, the member needing points still has $262.50 in trade value to offer someone else for their points. 

I’ll leave it up to the reader to fill in the details of what is a fair trade for 35,000 points.

American Express Membership Rewards

Another route to HHonors points is making a credit card exchange of Membership Rewards points to HHonors points.  The exchange rate is:

                1,000 Membership Rewards = 1,300 points

This is not a particularly favorable exchange considering HHonors sells 1,300 points for $13, whereas, an airline sells 1,000 miles for $25 to $35 and 1,000 Membership Rewards points can be exchanged for 1,000 miles in many programs. 

A better option is to exchange American Express Membership Rewards points to one of the HHonors miles-to-points partner airlines.  Hawaiian, Mexicana, and Virgin Atlantic are Membership Rewards points-to-miles exchange partners.

Transferring Membership Rewards points to Hawaiian Airlines is your best choice due to the fact it is a US based company and gives a better exchange rate than Virgin Atlantic. 

Feb 13 Update:  There is limited usefulness to this strategy since Mexican and Hawaiian both limit mileage transfers out to miles earned from flying.  WebFlyer has a mileage calculator with options for maximizing transfers from one program to another.  I suggest checking it out for creative ways of exchanging miles and points between programs.

http://www.webflyer.com/programs/mileage_converter/index.php

Mexicana Airlines has restrictions on transferring miles out of Mexicana Airlines.  I have had over 100,000 miles in Mexicana Airlines for over five years and I can’t transfer them to HHonors due to earning them from a promotional bonus.  This condition may not apply for Membership Rewards exchanges, but I wouldn’t risk hassling with Mexicana Airlines when you have Hawaiian as an alternative.

                1,000 membership Rewards = 1,000 Hawaiian Airlines miles = 2,000 HHonors points

Miles must be earned from flight activity to be eligible for transfers from Hawaiian miles to HHonors.

Starwood Preferred Guest as a route to HHonors points

Another option is to transfer 20,000 Starpoints to an airline for 25,000 miles.  American Airlines is a SPG airline partner. 

                20,000 Starpoints = 25,000 AAdvantage miles = 50,000 HHonors points

Diners Club Rewards as a route to HHonors points

Icelandair and Amtrak are  Diners Club Rewards exchange partners. 

                1,000 Diners Club Rewards points = 1,000 Icelandair miles = 2,000 HHonors points

Club Rewards points can be transferred directly to HHonors, but at a lower rate:

Direct transfer of Club Rewards points to HHonors:

 1,250 Diners Club Rewards points = 2,000 HHonors points

To recap ways to accrue HHonors points:

1.       Purchase HHonors Points at rate of $100/10,000 points

a.       (40,000 point limit in a calendar year)

2.       Transfer HHonors points

(transfer fee is $25 per 10,000 points)

3.       Exchange airline miles directly for HHonors points:

5,000 airline miles = 10,000 HHonors points.

4.       Exchange Starwood Preferred Guest points to airline miles and then to HHonors points.

20,000 Starpoints can be exchanged 25,000 American AAdvantage miles and then into 50,000 HHonors points.

5.       Exchange American Express Membership Rewards points to airline miles and then to HHonors points. 

5,000 MR points = 5,000 Virgin Flying Club miles = 5,000 HHonors points

6.       Exchange Diners Club Rewards points to airline miles and then to HHonors points

5,000 Club Rewards points = 5,000 Icelandair miles = 10,000 HHonors points

A direct transfer from Diners Club to HHonors results in 20% fewer points:

5,000 Club Rewards points = 8,000 HHonors points. 

Laguna Cliffs Marriott Resort and Spa in Dana Point, California is on the current PointSavers list for discount award nights using points from March 1 through April 30, 2009.  That property caught my eye.

Marriott PointSavers are discount hotel stay awards where the limited time special offer is one redemption category reduction in the cost of points for a free night.    

Laguna Cliffs Marriott is a Marriott Rewards Category 6 and regularly 30,000 points per night.  For the upcoming two months the nightly PointSavers rate is the regular rate for a Category 5 hotel or 25,000 points per night.  Even Ritz Carlton hotels participate in PointSavers.

The new 2009 Marriott Rewards redemption chart has the feature of a 5th night free.  The Rewards member only pays points for 4 nights on hotel stays of 5 nights.  Fifth night free also applies to PointSaver hotel rewards. 

Laguna Cliffs Marriott Resort is only 100,000 points for 5 nights during the March-April PointSaver Reward period.  A Marriott Rewards Category 6 property for 20,000 points per night is even lower than the regular 2008 redemption rate.  

The 2008 rate would have been 110,000 points for a 5 night stay at the Category 6 Laguna Cliffs Marriott during regular redemption periods or 95,000 points during a PointSavers period.  The 2009 redemption changes are not bad for this particular example of a Category 6 hotel for five nights on a PointSaver rate.

Although for a reality check, consider a four night stay at a Category 6 hotel on a PointSavers will cost 100,000 points now and would have only been 80,000 points in 2008.  A 25% increase in points hurts.

Redemption Castles in the Sand

Last month Marriott Rewards introduced  its new redemption chart for free hotel nights using points.  The change eliminated, from a consumer viewpoint, the strong competitive advantage Marriott Rewards had over Hilton, IHG, and Starwood for discounted multi-night hotel stays at high end hotels. 

In 2008 the high Category 7 hotels were 35,000 points for one free night using points.  Discounts on multi-night stays using points reduced the rate for a 7 night stay to 150,000 points.  Marriott Rewards was the bastion of the great one week bargain vacation when you could get a hotel stay redemption for a top category hotel vacation at 150,000 points. 

The drawback to Rewards members’ dream getaways was capacity controls for hotel redemptions at the lower points rates and the possibility of needing double points for a StayAnytime Reward – a whopping 300,000 points for a 7 night stay at a Category 7 resort — was a real obstacle at times to getting your hotel reservation.

A Category 7 Marriott brand hotel at 35,000 points per night is now 140,000 points for 5 nights in 2009 and 210,000 points for a 7 night stay.  60,000 additional points, a 40% increase in the cost of a one week award at a Marriott Hotel, is a real hit in the account balance of Marriott Rewards members.

And if your dream getaway was one of the 14 hotels to move up to the newly established Category 8 level, then a 5 night stay will now be 160,000 points.  The Marriott Rewards member will pay 10,000 more points than required for a 7-night stay in 2008 for two fewer nights in 2009. 

That beach resort vacation may take several more thousands of dollars in hotel spending in 2009. The consumer takes another one on the chin in 2009.

The bright side for 2009 is beach resort rates are plummeting. This may be the year to concentrate points spending on the low tier properties which are holding average room rates much better than resorts. 

You might be surprised at some of the incredible room rate bargains in 2009 where spending a large amount of points on a high category hotel could provide a relatively low value.

Marriott Rewards says your consumer advantage for the 2009 changes is greater access to those hotel rooms in the Marriott system.  When so many hotels are at 50% occupancy I really wonder how much of a concession “No Blackouts” is in these economic times. 

 

Related link: Marriott Rewards Analysis of 2009 Program Changes 

This report has a modified chart showing both 2008 redemption points and 2009 redemption points.

The beginning of the calendar year is the time to consider your hotel loyalty plan for the year.  All the major hotel programs are currently offering promotions and Marriott Rewards kicked off the 2009 promotions with the start of the 25,000 points Megabonus yesterday.

pleasanton-California-Marriott Residence Inn

Marriott Residence Inn, Pleasanton, California

February is here and so is your opportunity to earn 2,500 Marriott Rewards bonus points with every Marriott brand hotel stay, beginning with your second stay.  Promotion dates are February 1 through April 30 and promotion registration is required.

Marriott Rewards – up to 25,000 points

Promotion dates: February 1 – April 30, 2009

Registration required.

 

https://www.marriott.com/rewards/promotionRegistrationInstructions.mi?promotion=MGS9&psrc=MRTR

 

Offer: 2,500 points per stay starting with second stay. 

 

Some Marriott Rewards members may receive a different offer for earning between 15,000 to 50,000 points, and some members have a bonus based on nights stayed.  My wife has no elite status with Marriott Rewards and she received a 25,000 points offer.

 

Some Marriott Rewards elites have mentioned on FlyerTalk being able to successfully get their promotion changed by a customer service representative to a promotion based on nights stayed.  This can be more lucrative in earning power for members who have longer multi-night stays and will not particularly benefit from 2,500 bonus points per stay.

 

25,000 bonus points is equivalent to points normally earned with $2,500 spending for a member without elite status.

 

Toughest Kid on the Hotel Block

Marriott Rewards has the toughest qualification standards for reaching top tier elite membership of the major US upscale hotel loyalty programs.

 

Marriott

Hilton HHonors

Hyatt Gold Passport

InterContinental Hotels Group Priority Club

Starwood Preferred Guest

Lowest elite tier

Silver

10 nights or

2 events

Silver

10 nights or

4 stays

Platinum

15 nights or

5 stays

Gold – $50 or 15 nights or

20,000 points

Gold –

25 nights or 10 stays

Middle elite tier

Gold

50 nights or

5 events

Gold

36 nights or

16 stays or

60,000 base points* in calendar year

 

 

 

Highest elite tier

Platinum – 75 nights or

7 events

Diamond – 60 nights or 28 stays or 100,000 base points* in calendar year

Diamond – 50 nights or 25 stays

Platinum –

50 nights or 60,000 points earned in calendar year

Platinum – 50 Nights or 25 stays

*60,000 HHonors base points is equivalent to $6,000 in eligible hotel spending; 100,000 HHonors base points = $10,000.

Marriott Rewards has a high threshold for elite qualification at 75 nights for top tier Platinum in contrast to the 28 stays qualification requirement for HHonors Diamond elite in the comparably sized Hilton Hotels chain. 

The recent change in Marriott Rewards with a 50% elite bonus for Platinum members places Marriott Rewards on an equivalent elite bonus earning level to HHonors Diamond. 

Double Dip allows the HHonors Diamond member a Points & Points option to earn 20 points per $1 with the Diamond elite bonus.  Marriott Rewards Platinum members earn 15 points per $1 with the new 50% elite bonus.

A frequent guest can reach top elite in any of the other four hotel loyalty programs for less than half of the 75 night requirement for Marriott Rewards Platinum, depending on your hotel stay pattern. 

Hyatt Gold Passport and Starwood Preferred Guest both ran Double Stay promotions in 2008 allowing a member to reach top elite status in as few as 13 nights.  IHG Priority Club allows multiple points bonuses to be earned for a single stay and it is possible to earn Priority Club Platinum elite in fewer than 10 nights if hotel stays are planned to maximize bonus point opportunities.

Something to Talk About: Marriott v. Hilton

FlyerTalkers sound off on Hilton and Marriott in this thread from October 2008 (before the Marriott rewards 2009 changes were announced.)

Reasons frequently cited for choosing Marriott Rewards:

1.    Number of hotels globally and throughout USA

 

2.    Quality of Full Service Hotels: Marriott and Renaissance brands

 

3.    Competitive prices for Fairfield Inn, Courtyard, and Residence Inns compared to other chain hotels.

 

4.    MegaBonus promotions occur a couple of times annually for bonus points

 

5.    5th Night free award redemption.

6. Marriott Hotel and Air Travel Packages

Reasons cited for favoring Hilton HHonors over Marriott included:

1.    Free breakfast on most full-service hotel stays every day of week for HHonors Gold and Diamond elites either at hotel lounge or restaurant.

 

Marriott Rewards Gold and Platinum members receive hotel lounge access and breakfast, however, at hotels without a lounge the complimentary breakfast in the hotel restaurant is only offered on weekdays. No complimentary breakfast for weekend stays at full service hotels (JW Marriott, Marriott, Renaissance, Courtyard) without a lounge or hotels designated as resorts (and Marriott promotes its program stating it has over 225 Resorts). 

 

2.    Some frequent guests prefer Hilton’s Hampton Inn and Hilton Garden Inn properties over Marriott’s Fairfield Inn and Courtyard.  On the flip side, some guests find upper upscale properties are more consistent with Marriott/Renaissance than Hilton/Doubletree.

 

3.    HHonors award stays count towards elite qualification.

 

4.    Discount on awards for 6 or more consecutive nights.

 

5.    Earn Points and Miles for hotel stays. Points are earned at faster rate with Points & Points preference (15 points per $1, plus elite bonus with HHonors.  Marriott is 10 points/$1, plus elite bonus.)

 

Related Loyalty traveler posts:

Analysis of 2009 Marriott Rewards changes – http://boardingarea.com/blogs/loyaltytraveler/2008/10/22/marriott-rewards-analysis-of-2009-program-changes/

http://boardingarea.com/blogs/loyaltytraveler/2008/12/17/marriott-rewards-2009-changes-hastens-elite-hopper-redemptions/

 

http://boardingarea.com/blogs/loyaltytraveler/2008/05/15/marriott-rewards-hotel-and-air-vacation-packages/

Here is my Loyalty traveler analysis of Marriott and Hilton hotel categories and my argument for why I think Marriott will see a major hotel category shift for free night redemption.

http://boardingarea.com/blogs/loyaltytraveler/2008/10/31/my-prediction-is-major-marriott-category-shift-in-2009/

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