The W Silicon Valley in Newark, California gets no respect. While birds may flock, the people don’t when it comes to hotel life in this southeast portion of San Francisco Bay. Guest complaints are not focused on the rooms. The standard rooms are large for a W Hotel. The hotel has an outdoor pool, free parking, a BBQ pit, games and books in the lobby, dark lighting, and constant music. But the East Bay location between a tech business park and a wildlife refuge in the salt marsh of the southern end of San Francisco Bay, 25 miles from the W San Francisco, gives it a reputation for being in the middle of nowhere.

W Silicon Valley, Newark in background just left of sign

W Silicon Valley, Newark in background just left of sign

 

I have stayed here every year since 2003. This is the cheapest W Hotel in the brand. Rates lately have dropped as low as $79 for Friday and Saturday nights. Back in 2003 and 2004 rates were frequently only $59 per night on weekends and rose to $109 in 2007-2008 before the latest room rate collapse. The hotel’s location in a corporate business park means weeknight rates are much more expensive with average rates still between $139 and $200 per night.

W Hotel Silicon Valley, Newark, California

W Hotel Silicon Valley, Newark, California

 

The lobby design and room amenities will seem familiar to hotel guests who have frequented W Hotels. The TV in guest rooms is still 20th century. No flat screens here. The presence of a microwave and sink sort of make up for the retro TV. And there is a DVD player with a library of selections available from the front desk.

W watch

W watch

 

 

The pool is outdoors and can be lively at times.

W Hotel Silicon Valley - wet

W Hotel Silicon Valley - wet

 

The restaurant and bar are much less lively most of the time. The main difference between this W Hotel and most other W Hotels is a lack of spark among the clientele visiting the hotel. (Perhaps I’m just being introspective.) The W San Francisco is a cosmopolitan happening place with people dropping into the bar to hang out for the ambience. W Silicon Valley clientele is techs on business and families or couples booking a nice hotel in a cheap East Bay location. “I’ll stay in tonight and watch TV dear.”

W Silicon Valley - wish

W Silicon Valley - wish

 

The workout room is small, but I have never seen it overly crowded.

The feature of the hotel that gets the bulk of complaints is its location. All food eateries are a couple of miles east in the shopping district of the city of Newark. A car is essential for this hotel, or at least a bicycle.

The aspect of the hotel that I want to focus on and rarely see referenced in hotel reviews for the W Silicon Valley is its location adjacent to the San Francisco Bay Wildlife Refuge. The preferred view for the W Silicon Valley looks west to the San Francisco Bay and tidal marshlands. The area between the hotel and the hill a mile west used to be salt crystallizer ponds as recently as the 1970s.

W Silicon Valley seen from La Riviere Marsh

W Silicon Valley seen from La Riviere Marsh

 

If you have flown over San Francisco Bay and seen the large squares of different colored water near the land’s edge of the southern San Francisco Bay, you may have wondered, What kind of water pollution problem is happening?” These large ponds of water enclosed by levees and dikes are actually salt crystallizer ponds where water is evaporated and sea salt harvested. There are still a dozen square miles of salt ponds operated by Cargill Salt.

W Silicon Valley - wall

W Silicon Valley - wall

 

 

Salt harvesting was practiced by the local indigenous people at the time of the Gold Rush. Salt ponds were a naturally occurring phenomenon in the San Francisco Bay prior to the Gold Rush years of the 1850s. Winter rains established large ponds in the marshland called “salinas”. The six month dry season from May to October in coastal California meant the salinas naturally dried in the summer heat and left sea salt deposits.

Salt harvesting has been a lucrative business in the San Francisco Bay area for 150 years when industrious businessmen realized there were better fortunes to be earned through harvesting sea salt rather than gold prospecting. By the turn of the 20th century the entire marshland of the southern San Francisco Bay had been reshaped into large levee-enclosed salt ponds and the ecosystem was dramatically changed for the Bay as levees and dikes prevented tidal surge into the estuaries. The marshes disappeared over decades.

San Francisco Bay just south of Dumbarton Bridge - Hwy 84

San Francisco Bay just south of Dumbarton Bridge - Hwy 84

 

 

The past 30 years has witnessed a concerted effort to reestablish the southern San Francisco Bay wetlands from salt crystallizer ponds to marshlands. This is bird land. The southern San Francisco Bay is an important location on the shorebirds Pacific flyway. Over one million shorebirds pass by or nest here every year. The Don Edwards San Francisco Bay Wildlife Refuge has a visitor center a mile west of the W Silicon Valley hotel. There are trails to walk in the marsh and along the bay front. Colorful patches of red, white, and green water are visible in parts of the refuge where active salt crystallizer ponds are still present.

San Francisco Wildlife Refuge- wild white

San Francisco Wildlife Refuge- wild white

 

 

The San Francisco Bay landscape is changing once again. And the W Hotel Silicon Valley is on the front lines of this urban restoration project.

W Silicon Valley Newark - wetlands view 2009

W Silicon Valley Newark - wetlands view 2009

Links to Loyalty Traveler Videos  of W Silicon Valley, Newark, California on YouTube:

Room Tour #536 Spectacular Suite with Bay view

Lobby

Pool

San Francisco Bay view from hill in Don Edwards Wildlife Refuge south of Dumbarton Bridge 

Educational resource San Francisco Bay Restoration links: 

 

 

 http://www.southbayrestoration.org/FAQ.html

Cargill Salt San Francisco Bay:  http://www.cargill.com/static/sb/

Hey parents – here is an excellent source for a school project on SF Bay restoration and ways to get involved:  http://www.southbayrestoration.org/pdf_files/BayNature%20Oct%202004.pdf

Hilton HHonors Delta-Northwest EQM Promotion for two-night stays

Offer: Earn one Delta or Northwest elite qualifying mile (EQM) and one bonus mile for every fixed or variable mile earned with minimum 2-night stay July 15 thru October 15, 2009 at Hilton brand hotels worldwide.

Registration is required. There are different registration links depending on whether you choose Delta or Northwest miles.

Promotion link: https://www.hiltonhhonors.com/processLanding2.aspx?lp=deltanorthwest&cid=OM,HN,deltanorthwest,Q309

 

Got it? So what does this actually mean for the miles collector? Loyalty traveler will take a stab at interpreting the terms of the promotion.

HHonors has three Double-Dipping earning preferences a member can choose:

a.       Points & Points, (must change your earning preference to points & miles for this promotion)

b.      Points & Fixed Miles, (Earn 500 EQM = 500 bonus miles per hotel stay, but only 100 EQM and 100 Bonus miles for eligible stays at Hampton Inn or Homewood Suites)

c.       Points & Variable Miles (Earn 1 EQM + 1 bonus mile for every US$1 spent on eligible hotel stays regardless of hotel brand. This option limits EQM earning to a maximum 5,000 EQMs).

The rules cap the variable miles earning to 5,000 EQM. I guess this is to keep someone from earning Delta super elite status on one $100,000 hotel stay. I would think Delta wants an elite member who can spend $100,000 on hotel stays.

Loyalty traveler promotion rating = 3 hotel keys out of 5.

Loyalty traveler analysis:

Stays at Hampton Inn and Homewood Suites will earn more by switching earning preference to points and variable miles since fixed miles are capped at 100 EQM. You are likely to spend more than $100 for a two-night stay in these brands so earning 1 EQM per $1 will be better than the 100 EQM with points and fixed miles.

Fixed miles will be a better value with stays at other Hilton brands unless you plan to spend more than $500 for your hotel stay. 500 EQM and 500 bonus miles is a good bonus. A two-night stay will earn 500EQM and 1,000 redeemable frequent flyer miles. 2009 has been the year of hotel frequent flyer giveaways. Those airlines just keep churning miles out and Hilton HHonors is the premier mileage earning hotel program.

An expensive hotel stay like a week at the Hilton Waikoloa Village will earn more miles using Variable Miles earning preference since you will likely spend well over $500 for a multi-night hotel stay in Hawaii. A $1,500 eligible hotel stay with variable miles earning will earn 1,500 EQM with Delta or Northwest and 3,000 redeemable frequent flyer miles compared to only 500 EQM and 1,000 redeemable miles if you have your HHonors earning preference set to Fixed Miles.

Earning Preference Guidelines:

1.       Hampton Inn or Homewood Suites hotel stays – choose Variable Miles and Points

2.       Other Hilton brands when stay is less than $500 – choose Fixed miles and Points

3.       Any stay where spending is greater than $500 – choose Variable miles and Points

You can change your earning preference to maximize your miles for different types of stays.

Hilton Hotel brands include Hilton, Hilton Garden Inn, Hampton Inn, Homewood Suites, Embassy Suites, Doubletree, Conrad Hotels, and Waldorf-Astoria Collection. 

 

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