I am at BlogWorld Expo 2009 in Las Vegas. Yesterday at the keynote address of BWE09 a campaign started at 9am or so to send out the largest social media mass message ever #beatcancer via Twitter, Facebook, and blogs.
For every mention of the hashtag #beatcancer in a social media platform over 24 hours there will be a donation from eBay/PayPal and MillerCoors to cancer research. This is also a campaign approved by Guinness World Records for a world record entry as the largest social media mass message ever.
I remember those days in grade school back in the 1960s when I always had an annual edition of the Guinness Book of World Records and read the various entries. I actually haven’t seen the book in a number of years.
So if you ever wanted to be part of a world record there are still a couple of hours left to contribute your share to the effort for the largest social media mass message ever –
#beatcancer.
Post on Twitter, post on Facebook, post a blog using #beatcancer to be part of the world record attempt.
Here is a blog post on the topic from another blogger with far more details:
http://www.pamil-visions.net/twitter-beatcancer/26918/
And I’m off to the Las Vegas Convention Center for a full Saturday session @BlogWorld2009.
#beatcancer
You know we can if we give it our concentrated effort.
BlogWorld New Media Expo 2009, Las Vegas Convention Center
October 24, 2009 Update:
#BeatCancer set the Guinness World Record with 209,771 total mentions on Twitter, Facebook, and blog posts.
http://www.pitchengine.com/free-release.php?id=30001
2 users commented in " #beatcancer Guinness World Records Attempt for Largest Social Media Mass Message Ever "
Follow-up comment rss or Leave a TrackbackThe Genesis Davies article linked to in this post had loads of comments from people skeptical and questioning whether the whole #beatcancer social media message was some sort of hoax.
I had difficulty finding information about the campaign on the web when I wrote this piece. My source was hearing the announcement for the campaign at the BlogWorld09 conference keynote on Friday morning October 16 at a panel of media persons including CNN’s Don Lemon.
Here are three links with follow-up information regarding #beatcancer campaign:
http://beatcancereverywhere.com/about.html
(This piece states the Guinness World Record was set and how the event originated.)
http://beatcancereverywhere.com/
(Says $70,000 was raised and includes MillerCoors statement.)
http://www.pamil-visions.net/beatcancer-lessons/27057/
(article “Lessons learned from the #beatcancer social media event” – Mihaela Lica)
This article gives plenty of background for anyone still skeptical of the authenticity of this #beatcancer campaign. There is a 9 minute CNN video with Don Lemon and the key players regarding this social media effort:
http://www.pitchengine.com/free-release.php?id=30001
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