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	<title>Comments on: #beatcancer Guinness World Records Attempt for Largest Social Media Mass Message Ever</title>
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	<link>http://boardingarea.com/blogs/loyaltytraveler/2009/10/17/beatcancer-guinness-world-records-attempt-for-largest-social-media-mass-message-ever/</link>
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		<title>By: Ric Garrido</title>
		<link>http://boardingarea.com/blogs/loyaltytraveler/2009/10/17/beatcancer-guinness-world-records-attempt-for-largest-social-media-mass-message-ever/comment-page-1/#comment-10827</link>
		<dc:creator>Ric Garrido</dc:creator>
		<pubDate>Sat, 24 Oct 2009 20:05:23 +0000</pubDate>
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		<description>This article gives plenty of background for anyone still skeptical of the authenticity of this #beatcancer campaign. There is a 9 minute CNN video with Don Lemon and the key players regarding this social media effort:
http://www.pitchengine.com/free-release.php?id=30001</description>
		<content:encoded><![CDATA[<p>This article gives plenty of background for anyone still skeptical of the authenticity of this #beatcancer campaign. There is a 9 minute CNN video with Don Lemon and the key players regarding this social media effort:<br />
<a href="http://www.pitchengine.com/free-release.php?id=30001" rel="nofollow">http://www.pitchengine.com/free-release.php?id=30001</a></p>
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		<title>By: Ric Garrido</title>
		<link>http://boardingarea.com/blogs/loyaltytraveler/2009/10/17/beatcancer-guinness-world-records-attempt-for-largest-social-media-mass-message-ever/comment-page-1/#comment-10826</link>
		<dc:creator>Ric Garrido</dc:creator>
		<pubDate>Sat, 24 Oct 2009 19:51:03 +0000</pubDate>
		<guid isPermaLink="false">http://boardingarea.com/blogs/loyaltytraveler/?p=2559#comment-10826</guid>
		<description>The Genesis Davies article linked to in this post had loads of comments from people skeptical and questioning whether the whole #beatcancer social media message was some sort of hoax.

I had difficulty finding information about the campaign on the web when I wrote this piece. My source was hearing the announcement for the campaign at the BlogWorld09 conference keynote on Friday morning October 16 at a panel of media persons including CNN&#039;s Don Lemon.

Here are three links with follow-up information regarding #beatcancer campaign:

http://beatcancereverywhere.com/about.html
(This piece states the Guinness World Record was set and how the event originated.)

http://beatcancereverywhere.com/
(Says $70,000 was raised and includes MillerCoors statement.)

http://www.pamil-visions.net/beatcancer-lessons/27057/
(article &quot;Lessons learned from the #beatcancer social media event&quot; - Mihaela Lica)</description>
		<content:encoded><![CDATA[<p>The Genesis Davies article linked to in this post had loads of comments from people skeptical and questioning whether the whole #beatcancer social media message was some sort of hoax.</p>
<p>I had difficulty finding information about the campaign on the web when I wrote this piece. My source was hearing the announcement for the campaign at the BlogWorld09 conference keynote on Friday morning October 16 at a panel of media persons including CNN&#8217;s Don Lemon.</p>
<p>Here are three links with follow-up information regarding #beatcancer campaign:</p>
<p><a href="http://beatcancereverywhere.com/about.html" rel="nofollow">http://beatcancereverywhere.com/about.html</a><br />
(This piece states the Guinness World Record was set and how the event originated.)</p>
<p><a href="http://beatcancereverywhere.com/" rel="nofollow">http://beatcancereverywhere.com/</a><br />
(Says $70,000 was raised and includes MillerCoors statement.)</p>
<p><a href="http://www.pamil-visions.net/beatcancer-lessons/27057/" rel="nofollow">http://www.pamil-visions.net/beatcancer-lessons/27057/</a><br />
(article &#8220;Lessons learned from the #beatcancer social media event&#8221; &#8211; Mihaela Lica)</p>
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