Comments on: Response to Hilton HHonors Jeff Diskin USA Today interview

By: Randy

Randy — Wed, 09 Dec 2009 07:55:12 +0000

You’ve done a comprehensive analysis and you’re right on target. I dumped HHonors years ago when they started playing this game. They went from one of the best programs to the worst. I was incredibly loyal to them, but have since taken all of my revenue elsewhere.

By: Ric Garrido

Ric Garrido — Mon, 30 Nov 2009 21:04:24 +0000

Thanks Carol.

By: Carol

Carol — Mon, 30 Nov 2009 19:53:53 +0000

Superb analysis, and one I am happy to read. It’s a very calm analysis of numbers, leaving aside all the genuine emotion each of us have about the programs, which in my opinion lessens Hilton’s appeal even more. It’s difficult to quantify the distaste Hilton diamonds have for Nor1, the lack of promotions, and so forth – but your analysis stands solidly on its own.

Many of us to expect a number of Starwood properties to move down in category in 2010. Starwood sets its levels based on the average revenue for a room night, which has certainly been lower in 2009. If Starwood does indeed do this, it would be interesting for you to redo this analysis at that time.