Ritz-Carlton, Le Meridien, Crowne Plaza, and Hampton Inn take top place in their respective hotel market segments of luxury, upper upscale, upscale, and midscale. So we have Marriott, Starwood, InterContinental Hotels Group, and Hilton ready to take the survey results to the PR market for 2010.
All the big hotel chains are happy.
The BTN Hotel Survey is based on a survey of 387 corporate buyers. These are the people who negotiate contracts for corporate rates and conventions and such. Survey questions address topics like appearance of facilities, courteous staff, quality of food, quality of in room amenities, quality of business facilities, and perhaps most importantly the overall price-value relationship.
Here are leaders by hotel market segment.
Luxury Hotel Brands
1. Ritz-Carlton (Marriott)
2. Four Seasons
3. Fairmont
3. Waldorf-Astoria (Hilton)
5. Mandarin-Oriental
6. St. Regis (Starwood)
7. Luxury Collection (Starwood)
Upper Upscale Hotel Brands
1. Le Meridien (Starwood)
2. InterContinental Hotels (Intercontinental Hotels Group – IHG)
3. JW Marriott (Marriott)
3. Sofitel (Accor)
5. Renaissance (Marriott)
6. W Hotels (Starwood)
7. Hilton
7. Hyatt
9. Omni
10. Loews
10. Westin (Starwood)
12. Kimpton
12. Marriott
14. Sheraton (Starwood)
Upscale Hotel Brands
1. Crowne Plaza (IHG)
2. Hilton Garden Inn (Hilton)
2. Hyatt Place (Hyatt)
4. EmbassySuites (Hilton)
5. Doubletree (Hilton)
6. Wyndham
7. Four Points (Starwood)
8. Courtyard (Marriott)
9. Radisson (Carlson)
9. SpringHill Suites (Marriott)
Midscale Hotel Brands
1. Hampton Inn (Hilton)
2. La Quinta Inn & Suites (La Quinta)
3. Holiday Inn Express (IHG)
4. Holiday Inn (IHG)
5. Fairfield Inn (Marriott)
6. Best Western
7. Comfort Inn (Choice)
Source link: BTN 2010 U.S. Hotel Chain Survey
Never considered Four Points to be “upscale”… Seems the Starwood brands are competing one level above where they should be.
I am surprised by Hyatt Place and Hampton Inn being in a different category. I would have expected both to be in the lowest category (don’t get me wrong, I like Hyatt Places).
Also a bit surprising: they just lump all other Hyatts together. Park Hyatt, Grant Hyatt, Hyatt Regency… are they really not worth differentiating?
Good points on market segments. I would tend to place Hilton Garden Inn, Hampton Inn, Hyatt Place, Four Points, and Courtyard all together in the same market segment.
Many Holiday Inn Hotels could be in upscale.
I think the food and beverage factor is the main differentiation for midscale properties.
Hampton Inns do not have restaurants which can be found in HGI, Hyatt Place, Four Points, and Courtyard.
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