I was born in the army, but I was never a military serviceman. I grew up on U.S. military bases surrounded by the U.S. Armed Forces. I went to U.S. military hospitals to be born, when I was sick, and when I broke my wrist. No need to worry about insurance or payment. The military is the most socialist subculture of America.

I lived in military housing with my sisters and parents. I learned to maintain the yard with a lawnmower and edge trimmer before I was ten and how to scrub surfaces on counters, walls, and cars to rigorous military standards for inspection clearance.

I was educated in elementary, junior high, and high schools on military bases in several states and Germany.

My impressions of the military and soldiers and war were formed as a child.

My father was a career army soldier and served three tours in Vietnam. He first served when I was three and he was back in Vietnam for the entire year I was in first grade. In 1970-71, when I was in fifth grade, my dad served his third and final tour in Vietnam. He returned home in time for my 12th birthday. Just thirteen months later, January 1973, the Vietnam War ceasefire came.

Fort Sill, Oklahoma, adjacent to the city of Lawton, is where I experienced first-hand the only war death I recall from my life. The year was 1968 or 1969 and I was in third grade. Fort Sill offered suburban American life with sports fields, swimming pools, movie theaters, schools, churches and libraries.

The army housing area where we lived on Fort Sill was a series of one story duplexes. I don’t recall the family who shared our duplex, but across the street were the wild boys Lonnie and Ronnie and their older sisters. They were hellions and I recall getting my first strapping courtesy of their dad and with the permission of my parents for something unrecalled that I did with the wild bunch.

Living next to them on the other side of the duplex was a black family with a boy my age. I don’t recall his name, but we were friends and we played with his sizeable plastic army men collection regularly at each other’s houses until they moved.

Our duplex was on the corner lot and in the adjacent duplex building next to our house lived twins, two young girls, also in the third grade. We went to the same school at Fort Sill, but neither girl was in my classroom. The two blonde sisters next door were known to me, but we rarely socialized.

The girls living next door seemed to be the only kids on the block without a dad living at home in the military housing family neighborhood. Their father was in Vietnam.

One day my mother told me the girls’ dad was killed in Vietnam. She said the girls and their mother would have to move out of the duplex soon. I remember thinking it was strange that the girls had to leave their home so soon after their father had died.

As a kid it was difficult to comprehend the duplex on an army base in Oklahoma was not really their home. We were all brought together in that place at that time as part of the armed forces that included tens of thousands of family dependents in addition to the service men and women in active duty.

I asked my mother this Memorial Day 2010 what she remembered about the family next door at Fort Sill. She hadn’t thought of the woman in a long time. The thing she recalled was the neighbor lady gave her two wooden figurines of a woodcutter and his wife that still reside in my parents’ home. The serviceman’s widow gave these figurines to my mother as a thank you gift for helping take care of the girls after the loss of their father and helping her vacate their duplex at Fort Sill.

Military life is transitory.

A wooden memorial to a fallen soldier keeps a widow and her deprived children in my family’s hearts and minds more than forty years later.

Iraq and Afghanistan Wars have claimed the lives of more than 5,000 U.S. soldiers and tens of thousands of Americans have been injured in the fighting this past decade. Most soldiers come home and carry on with the rest of their lives. Fortunate children grow old with their war veteran mothers and fathers.

Other soldiers do not return.

The casualties of war extend beyond the fighting men and women. There are the innocents who suffer loss. Widows, children, families and friends have memories and memorials.

I am remembering this Memorial Day.

I thought of the third grade girls as I read an LA Times story about the high kiddie tax on military survivor benefits for young children who have lost a parent in the U.S. wars in Iraq and Afghanistan. And the two other war stories caught my attention today.

Los Angeles Time – Critical decisions overwhelm those who lose spouses to war

AirForce Times -  Families: Survivor benefits overlook some (More than 140 single parents, most women, have died in Iraq.)

San Jose Mercury News – Remembering a Fallen Daughter (And the war drags on…)

Pacific Ocean sunset at Rocky Creek, Big Sur coast, Monterey County

Does spending six nights in upscale London hotels for $600 sound like a good summer deal?

The IHG two nights for the price of one is one of the best offers available for summer 2010 travel in Europe through September 27, 2010. IHG 2-for-1 Reservation link.

The IHG two-for-one hotel nights offer is based on the Best Flexible Rate. Availability is primarily for Friday, Saturday, and Sunday arrivals, but most participating hotels appear to allow the rate any two consecutive nights of the week. Rates are variable for different nights of the week.

These IHG 2-for-1 rates are prepaid, nonrefundable and no changes allowed.

London has enough participating hotels that spending a week in Crowne Plaza and Holiday Inn hotels in central London can be done for about $100US per night and no extra charge for a second adult in the London hotels. Two kids can even stay free and at these rates you might be able to splurge for a cheap suite.

A Danube River view at the InterContinental Budapest at slightly over $80 per night is a traveler’s Eastern European dream price for a luxury hotel, although a second adult in your IC room can raise the cost of this room by another $50 per night according to the fine print for this specific hotel.

Here are sample hotels and rates found across Europe checking random dates. The rates shown below are the lowest rates listed. Many hotels have multiple rates and may even allow 2-for-1 room rates in suites.

InterContinental Hotels Group 2 nights for Price of 1 in Europe, May 1 to Sep 27, 2010

A five-night stay at any Marriott Vacation Club Resort is being offered through the DiscoverAmerica DailyGetaways for $600. The main drawback for this offer is an expiration date of December 31, 2010 for using the five nights.

The price is significantly less than the regular rental rate for a 2-bedroom villa at these Marriott Vacation Club (MVC) properties and even slightly less than the rate normally offered for a 90-minute timeshare residence presentation at several locations I checked. And this offer gets around the need to attend a timeshare presentation or the need to have a six-figure income, a condition for a MVC timeshare presentation offer rate.

There are 150 items for sale and a purchase limit of 2 items. The sale starts at 10am eastern time on Tuesday, June 1. These should sell out quickly. Plan to be online at 9:59am sharp if you want this offer and keep refreshing until the sale lets you in. That was my strategy for successful purchases in other DiscoverAmerica Daily Getaway sales this past month.

There are 50 Marriott Vacation Club resorts, around the USA and international, although there are only about 31 destinations. Hilton Head Island, South Carolina has eight MVC properties and Orlando, Florida has seven resorts.

There are three resorts in Hawaii and eight destinations outside the states including Aruba, St. Kitts, and St. Thomas, US Virgin Islands in the Caribbean. In Europe there is a resort outside Paris and three resorts in Spain. There is one resort in Phuket, Thailand.

The discussion on FlyerTalk questions the availability of nights for this deal. There are no blackout dates, however there may be limited room space for some dates, particularly holiday dates, in popular resorts. It is a gamble to count on space being available for your favored resort on the exact dates you want. I think flexibility and persistence should make finding a five night stay possible at the Marriott Vacation Club property you want.

And you don’t have to hassle with a time-share presentation.

Here are the sample rates for MVC properties that I found as a comparison to this Discover America Daily Getaways offer. Paris was the only property I checked that I had difficulty finding any space.

Marriott Vacation Club Resorts Sample Rate Comparison

Independent hotels bound together under a single hotel loyalty program currency is a good idea whose time has come. Stash Hotel Rewards has launched a marketing campaign hitting the major industry papers this week. I’ve seen articles all week in trade magazines and Hotel Chatter. Stash Hotel Rewards even sent me a press email. I debated today whether to speak with the company representatives or write a blog analysis first. I have looked over the website and have some comments to make and then we will have more to talk about in an interview if that happens later.

Stash Hotel Rewards website catch phrase:

“Finally, a hotel rewards program that lets you stay where you want.”

Well, not for the time being. There are currently only 65 hotels registered with Stash Hotel Rewards although the press release anticipates 200 hotels by the end of 2010.

“Break free from the compromises and restrictions of big chain programs.”

The loyalty marketing angle for Stash Hotel Rewards appears premised on portraying corporate hotel chains as bland and inauthentic travel experiences.

And what exactly are those big chain compromises and restrictions?

Free internet, complimentary breakfast, free nights, potential for paid nights to earn a 100% rebate in free nights; global properties to earn and burn points, a bed that is solidly constructed and supportive.

The marketing message from Stash Hotel Rewards is geared to make big hotel chains seem like the territory of uninspired travelers.

I guess my Uncle Jerry is the true inspired traveler of the family since he was staying at the Stash Hotel Rewards member King George Hotel last month in San Francisco on his $75 rate while my sister was in a balcony room at the Hyatt Regency Embarcadero with a bay view and I sat in a 31st floor suite at the Westin Market Street with an expansive view.

I have to admit that after the third stay in the Westin suite this past year that I was feeling a little uninspired.  But my room visitors were first-time impressed with the size of the room and southern city view to the AT&T Ball Park. I paid $98 to be uninspired.

Of course I jest – about being uninspired. The room and view and rate are all facts.

The basic attributes of the Stash Hotel Rewards program

Advantages:

  • Members can book different room categories for points. Several programs allow loyalty members to book just the lowest category standard room using points. Many of the Stash Hotel Rewards hotels I checked allow members to choose from several room categories using a range of points for basic rooms to premium room types like suites.
  • points never expire
  • earn points for two rooms
  • potential for points bonuses and member special offers

Disadvantages:

  • Earn points on room rate only. (No points for food, beverage, spa, movies, etc.)
  • Low rebate value (4 to 8% in sample hotels I analyzed)
  • only US hotel members
  • only US citizens allowed to join program
  • 1,500 point change or cancellation penalty at anytime after booking reward night and additional points for hotel imposed cancellation fee if within 72 hours (or hotel’s specific cancellation policy). The 1,500 points change fee is waived for changes when the new booking requires more points.

The primary drawback I see with Stash Hotel Rewards is the 1,500 points change or cancellation fee. That is $300 worth of points credits lost just for changing a reward reservation.

Personally, I probably change about 50% of my reward reservations booked through the big chain hotel loyalty programs before my actual hotel stay. The Stash Hotel Rewards change fee would be detrimental to my points balance.

Update: June 4 – Subsequent to this article, Stash Rewards has changed the cancellation policy to eliminate the 1,500 points cancellation penalty. This is a significant program improvement.

The Stash Hotel Rewards policy now reads:

What if I have to change or cancel my reservation booked with points?

Cancellations: If you cancel before the hotel’s cancellation deadline, we’ll return your points to your account. Cancellations after a hotel’s deadline (usually between 24 to 72 hours, but sometimes longer) are subject to a hotel penalty and may require a forfeit of some or all of the points used for the reservation. If you forget to cancel or fail to check in, no points will be refunded to your account.

Changes: To change your reservation, contact Stash Concierge Service at the number on your booking confirmation.

*****

How long does it take to earn a free stay?

The Stash Hotel Rewards claim I want to analyze is “Earn free nights ridiculously fast.” 

My complaint looking over the website is the FAQ response to “How long does it take to earn a free stay?”

Typically, just five stays is the website response.  No actual details on how five stays earns a free night is derived.

This is not a transparent answer. How many nights are they considering for each hotel stay and what room rate are they using for this estimate?

I assumed $150 x 2 nights per stay x 5 stays = $1,500.

$1,500 x 5 points/$1 = 7,500 points.

The Redeem Points webpage shows me Cedarbrook Lodge, Seattle is 10,000 points for a free night from November 1-December 31, 2010. After spending $1,500 I still need 33% more points to get one free night in the off-season in Seattle.

When I check the rate for Cedarbrook Lodge on Saturday night, August 14 the rate starts at 17,900 points for a Deluxe Queen and 19,900 for a Studio Suite.

Checking rates on the Cedarbrook Lodge website I find a Deluxe Queen is $128 or $144.04 after tax for a 21-day advance with a 20% discount and no cancellation or changes.

$144.04/17,900 points = $8.05/1,000 points. It takes $3,580 in room rate spend to earn 17,900 points for a free $144 room night. This is a Stash Rewards hotel spend rebate of just 4.0%.

The AAA refundable rate for Cedarbrook Lodge totals $192.44 for one night in a Studio Suite.

$192.44/19,900 points = $9.67/1,000 points. This is a loyalty points return on hotel spend of just 4.8% when redeeming for the Studio Suite.

$4,000 in hotel spend earns a free $200 room night.

A 4% to 5% return on hotel spend is quite low, particularly since points are not even earned for incidental hotel spend as is common in many “big chain” hotel loyalty programs. Starwood and Hyatt even give points for hotel restaurant spend when you are not an overnight guest at the hotel.

San Francisco Stash Hotel Rewards earn and burn rates for June 4, 2010

King George Hotel (3.0 star)

  • $101 base rate or $118 (after tax).
  • Earn 505 points.
  • Free night = 12,900 points.
  • Redemption value: $118/12,900 = $9.15 / 1,000 points (4.6% rebate)

Hotel Griffon (3.5 star) 

  • $159 base rate or $181 after tax
  • Earn 795 points
  • Free night = 11,900 point
  • Redemption value: $181/11,900 = $15.21/1,000 points (7.6% rebate)

The Inn at Union Square (3.5 star)

  • $189 base rate or $215 after tax
  • Earn 945 points
  • Free night = 16,900 points
  • Redemption value: $215/16,900 = $12.72/1,000 points (6.4% rebate) 

 

Stash Hotel Rewards Compared to Hotels.com Welcome Rewards

Hotels.com Welcome Rewards provides a 10% return with their free night after 10 nights. Basically you earn a hotel credit equivalent to the average rate of your past ten hotel nights. Spend $1,500 after ten hotel nights and you can redeem hotel credit for $150.

Cedarbrook Lodge Deluxe room is $127 on Hotels.com for August 14.

All in all, the idea of a hotel loyalty program for independent hotels is a great idea, but I’ll have to see a much better earn and burn ratio for Stash Hotel Rewards points, member bonus opportunities, and redemption specials to convince me this is a viable marketing program consumers will find appealing.

For the time-being I would suggest travelers seeking independence from big chain hotels go with Hotels.com for a more generous rebate of 10% on your hotel spend.

Sometimes I Feel so Uninspired

I am not tossing my elite membership with the big chains. Sure – I can’t tell the difference between the aloft Denver Airport and aloft Portland Airport when sitting in the room, but I know that the points and loyalty credit I earn can save quite a bit of money when seeking a Starwood Hotel somewhere else in the world.

My inspiration comes from where hotels are located more than the hotel itself. Typically the big chain loyalty programs provide a minimum of 20% return and upwards of 100% rebates on hotel spend with promotions like Starwood’s “stay three times and earn a free night”.

The value of the big chain hotels are the geographic distribution of a hotel chain with 500 to 5,000 properties around the world. The big chain hotel room may not always inspire me, but stepping outside the hotel front doors in downtown Manhattan, the Magnificent Mile in Chicago, the beaches of Cancun, or the Champs Elysees in Paris is where inspiration for this traveler lies.

Priority Club has its attributes, but choosing a best program of the year based on a hypothetical “average traveler” who spends ten nights with five stays a year in hotels?

I question the whole premise that an average traveler with as little as five stays in a year even needs to bother with a commitment to a hotel loyalty program.

Here are the reasons the SmarterTravel editors list for selecting IHG Priority Club Rewards as the 2010 Best Hotel Loyalty Program:

1. Numerous hotels – IHG Priority Club at 4,400 hotels globally has more hotels than Hilton (3,600) or Marriott (3,400), although fewer than Wyndham Rewards (7,000+) and Choice Privileges (6,000+). There is a good argument that Priority Club is a higher quality hotel on average than Wyndham or Choice.

2. Price Point – IHG Priority Club hotels do have lower average rates than Hyatt or Starwood. There is an argument to be made that Hilton and Marriott may have a better price point. IHG has most brands in the range of $90 to $100 average daily rate. InterContinental is higher at $153 and Candlewood Suites lower at $62.50. Here is a recent post I made on Marriott Hotels latest quarter average daily rates which are comparable to IHG brand rates.

Starwood only has 10% of its chain, the Four Points brand with an average daily rate around $100. Systemwide the Starwood Hotels have an average daily rate of $158.

Average is relative to your travel pattern. The average rate for Le Meridien is $209 in the Americas. Le Meridien San Francisco is where I can regularly spend under $120 per night on weekends.

3. Priority Club has frequent bonus promotions, but the real value in Priority Club is combinable bonuses which the SmarterTravel article never mentions. Tim Winship really favors hotel loyalty promotions with an easy threshold of qualification. I agree with that sentiment. But I disagree that getting a $50 gift card per weekend night stay, beginning with the second stay, is easier or a better incentive than getting a free night with two Hyatt stays. There are plenty of Hyatt rates below $100, although the average rate for Hyatt is much higher than Priority Club properties and there are only 10% as many Hyatt hotels as in InterContinental Hotels Group.

4. The editors list the low cost of a reward night at 10,000 points for some Holiday Inn properties as a good redemption feature. There are about 300 hotels in the 10,000 points award category, fewer than 10% of the 3,500 Holiday Inn and Holiday Inn Express Hotels. 1,000 of these 3,500 hotels are in the 25,000 points reward category. See this link for a breakdown of 10,000; 15,000; and 25,000 points properties in Holiday Inn and Holiday Inn Express.

Hyatt has 24% of its hotels (97 hotels) in the lowest 5,000 points category and another 36% (147 hotels) in its second lowest reward category of 8,000 points. I earned over 6,000 Hyatt Gold Passport points on a single $100 night recently with all the bonus points like 2,500 points for a closed Regency Club even though I was given a full free breakfast in the hotel restaurant, and 1,000 points as a Diamond elite gift. There was also a 2,000 points G bonus any member could receive. And of course the five points per dollar and 30% bonus.

But Mr. T, SmarterTravel’s “average traveler” only travels ten nights and five stays for year. He would only make Platinum with Hyatt Gold Passport after five stays unless he could get around to making another five nights for the Diamond elite fast-track [May 26 update: Hyatt Gold Passport fast-track elite offering complimentary Platinum and fast-track Diamond elite for 15 nights recently expired]. The argument that first-tier elite benefits are “modest” does not necessarily apply to Hyatt or SPG. SPG Gold offers 50% bonus points. Hyatt Platinum offers free internet and Hyatt Platinum awards certificates after every third stay for hotel amenities.

5. The no blackout dates for award nights is a sticky issue. There are ways around it. Starwood is generally the easiest program to gauge award availability since the standard website rate search shows rooms available for points along with paid rates and the availability of the Cash & Points option. SPG has a convenient search feature for finding rooms available for points.

My main criticism of the SmarterTravel article is the premise that a traveler with just 10 nights and five stays in a calendar year even needs a primary hotel loyalty program. With that little travel, Mr. T should just follow the promotions. Stay at a Hyatt Place twice and earn a free night at any Hyatt. Find a Country Inn & Suites or Radisson for two stays this summer and earn a free night with Carlson Hotels.

Mr. T could just use Priceline and save some money if budget is the primary factor. Priceline can make four star hotels the same price as a Days Inn or Motel 6. And since Mr T does not have elite status he will not likely get the preferred view room anyway at the IHG brand hotels.

Global properties do not matter unless you are traveling global. If you want a trip to Australia or France next year, then use hotel loyalty programs with the objective to earn points and free nights that will allow you to stay free in Europe or Australia or anywhere you desire to go. I have used this strategy for over a decade to spend $2,000 a year on cheap hotels ($100 average) in the US and then redeem points and free nights for expensive hotels ($250+ average) when traveling outside of the country. Hilton, Starwood, and Carlson all have promotions running that will allow you to earn free nights you can use late in 2010 or even into 2011.

The bottom line is the best program for your hotel loyalty is dependent on your travel pattern. The SmarterTravel editors also make this argument.

SmarterTravel states the methodology I used when comparing hotel loyalty programs for InsideFlyer magazine in April 2010 is impractical.

A definitive comparison of all the programs’ value propositions—how much you get back in awards for every dollar spent on paid stays—is impractical. There are just too many earning and redemption variables spread across too many brands.

I purposefully did not state a “Best Hotel Loyalty Program” in the InsideFlyer magazine article.  While there may be too many variables among hotel loyalty programs for earning and redemption to easily compare programs, I have to make the argument that the number of variables in loyalty programs pales in comparison to the number of variables in individual travelers that makes the term “average traveler” totally meaningless.

Update: May 27 – Tim Winship posted an Up Front blog entry on Frequentflier.com on why he did not pick a “Best Airline Loyalty Program” which is a great read.

http://blog.frequentflier.com/2010/05/and-the-award-for-the-worlds-best-frequent-flyer-program-goes-to-.html

I read Tim’s blog yesterday after writing and posting this piece on the SmarterTravel.com “Best Hotel Loyalty Program”.

Tim’s reasoning is basically the same I felt when reading the “Best Hotel Loyalty Program” piece.

As usual Tim Winship expresses his thoughts much more eloquently and succinctly than I do. I love Tim’s writing and I have been a reader of FrequentFlier.com since 1999.

Goldpoints plus, the hotel loyalty program for the Carlson Hotels chain, has jumped on the free night promotion bandwagon for summer hotel stays from June 1 through August 31. Two hotel stays at any Carlson Hotels brand of Radisson, Park Plaza, Park Inn and Country Inn & Suites earns one free night for any of more than 1,000+ hotels in the worldwide Carlson Hotel network.

Goldpoints plus promotion registration is required.

In the USA there are 500 midscale hotels in the Country Inn and Suites and Park Inn hotels to earn free nights with two stays. Around the world there are hundreds more upper upscale Radisson, Radisson Blu and Park Plaza hotels to redeem free nights. Carlson’s Regent Hotels are not listed as a participating brand for this promotion. The luxury Regent brand was sold to Taiwan based Formosa International last month.

The difference in this promotion from the other free night promotions for summer 2010 is the redemption period for using free nights does not overlap with the earning period. You can earn up to seven (7) free nights with June to August hotel stays, but you can only redeem the free nights beginning July 15 with bookings for stays scheduled between September 1 and February 28, 2011.

The six month redemption period is a long window for using free nights. The earning limit of seven free nights may be an unwelcome restriction for some members, but should not affect most members who will not accrue 14 stays at Carlson Hotels over the summer to max out the offer.

Goldpoints plus is offering the easiest qualification for free nights along with Hyatt Gold Passport and the two promotions only overlap in the month of June. Hyatt’s free nights must be used by August 31, so there is no overlap in the free night redemption periods between Hyatt Gold Passport and Carlson goldpoints plus for these two promotions offering a free night after two hotel stays.

Starwood’s free night after three stays ends July 31 and redemption period goes to December 19, 2010.

Goldpoints plus allows free night credits to be earned for stays throughout the summer months. The August period for earning free nights should be a big draw for European travelers.

This hotel stay example shows the leverage opportunity of the two stays earns one free night promotion.

  • Richmond, Virginia
  • June 4, 2010
  • Country Inn & Suites Richmond I-95 South
  • $71.60 (AAA rate)

My checks around the country showed many Country Inn & Suites offer rates around $80 per night.

Radisson Hotels in Europe and other regions of the world tend to be more upscale than the typical US Radisson Hotel. One of the major efforts Carlson Hotels revealed in its five year plan at the global summit in March is a major investment to upgrade Radisson Hotels in the USA. The Radisson brand is one of the top brands for its market segment in European consumer ratings.

  • London, UK –  The Mayfair Hotel
  • September 6-10, four nights
  • 234 £ per night = US$336/night x 4 nights = $1,344.

Stay eight times in Carlson brand hotels from June 1 to August 31 and you will earn four free nights. 

Assume $80 for a one night stay at a Country Inn & Suites. 8 x $80 = $640.

Hypothetically, you can spend $640 to $800 for 8 stays during summer and redeem your four free nights for a $1,344 hotel room in London.

 

Even if you average $150 per night and spend $1,200 for 8 stays, you can potentially redeem your four free nights for an equivalent value at an upper upscale hotel anytime during the six months from September 1, 2010 to February 28, 2011.

Heather Passe, Carlson’s VP directing goldpoints plus told me the loyalty program would launch some high value promotions in 2010. Goldpoints plus “This Way to a Free Stay” summer 2010 offer supports that declaration. 

This promotion is a 5-key offer (the highest Loyalty Traveler promotion rating).

DiscoverAmerica’s Daily Getaways sale continues the points purchase discount offers with InterContinental  Hotels Group (IHG) Priority Club points on sale Tuesday, May 25, 10am eastern time sharp!

There are four quantities available in 920 items from 10,000 points to 40,000 points and each customer can buy up to five items. Potentially you can buy 200,000 Priority Club points for $1,200. Daily Getaways Priority Club Sale link.

Discover America Daily Getaways IHG Priority Club Points items

  • $60 for 10,000 points (385 items) [regular buy points rate on Priority Club = $125]
  • $150 for 25,000 points (275 + 75 items = 350 items) [regular buy points rate on Priority Club = $287.50]
  • $240 for 40,000 points (185 items) [regular buy points rate on Priority Club = $460]

The loyalty advertising on the DiscoverAmerica site can be confusing for this IHG Priority Club points sale as with previous hotel points sales for Starwood and Hyatt.

For example, the 275 items of 25,000 points for $150 is advertised as “Stay 1-2 nights at Holiday Inn for $150”. The item being purchased is 25,000 points and there is no restriction to the use of the points for a stay at Holiday Inn hotels – you can redeem points for any InterContinental Hotels Group brand or exchange points into miles or other use. Using points for hotel stays almost always produces the highest monetary value.

IHG brands are InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

The main thing to keep in mind with this sale is to be ready to buy items within the first minute of the sale. The opportunity to buy 5 items means as few as 194 purchases may sell out the points.

My advice for the person who rarely uses IHG hotels and Priority Club is “Buy Points”

This offer is actually best for the person who rarely stays at IHG hotels. Savvy Priority Club members know how to earn 5,000 points with a $60 hotel stay and will likely not find as much value in this offer. But if you have few or no Priority Club points this is a good time to buy points.

Four reasons for buying points at $60 per 10,000 points.

1. This is a lower purchase rate than regular points purchases which cost $125 for 10,000 points through the Priority Club site.  

25,000 points for $150 is sufficient for any Crowne Plaza hotel globally. There are many Crowne Plaza hotels that will cost well over $150 per night.

The majority of InterContinental Hotels are 30,000 points per night with about 40% at 40,000 points for a reward night. My local IC Clement in Monterey is rarely available for $180 per night after taxes, but is easy to book for 30,000 points (room and tax included).

Here is a global list of InterContinental Hotels at 30,000 and 40,000 points per night.

2. Normally there is a 40,000 points annual purchase limit for Priority Club. The purchase opportunity tomorrow gets around that 40,000 point annual purchase limit with an opportunity to buy up to 50,000 (5×10,000) for $300; 125,000 points (5×25,000) for $750; or 200,000 points (5×40,000) for $1,200. It is unlikely you will have time to buy items from two different lots before they sell out.

3. PointBreaks are Priority Club 5,000 point reward night special offers. Buying points at $60 for 10,000 gives you access to $30 per night PointBreaks awards. I have repeatedly showed savings on my blog with PointBreaks saving $200+ per night when buying points at the regular purchase rate. The DiscoverAmerica rate is just 50% of the normal purchase rate for points.

Keeping 10,000 to 40,000 points around is a good investment for a Crowne Plaza, InterContinental and/or Pointbreaks stay. The current PointBreaks list has dwindled down to the remnants of hotels still bookable in the last month. Here is a link to the full list of hotels that were available when the last PointBreaks list posted in March 2010 for stays through June 30. 

The new PointBreaks list for summer hotel travel should be coming out any day now.

4. Points purchased through IHG Priority Club count for elite status. These Discover America purchased points will likely count as elite qualification points. [Note: I have not verified this fact.]  

Earned points are just about any points that post to your account with the notable exception of points purchased for Priority Club Points + Cash reward nights. 

20,000 points earned in a calendar year gives Priority Club Gold elite ($50 value + 10% bonus points on stays). 

60,000 points in a calendar year confers Platinum status with a 50% bonus on stays and other potential benefits like complimentary upgrades.

Mark Twain regretted not buying St. Louis for six million dollars. While St. Louis may not be for sale today, the Hyatt Regency St. Louis is on sale this summer for rates of $49 to $99 per night, and possibly as low as $1.

Hyatt Regency St. Louis at the Arch celebrates a $63 million dollar hotel transformation this summer with rates from $49 to $99 for stays between May 23 and August 31 in a “One Hundred Days of Summer” sale.

The hotel also offered 5 rooms per day at $1 a night, however, the $1 room sale began May 13 and I did not see any $1 rates for dates I checked. I did find $49 per night rates and $79 for Regency Club access.

Rates are only available online at www.hyattstlouissale.com.

Combine this sale with two stays for one free night promotion and you’d have to be a damn fool not to take advantage of this deal if St. Louis is in your travels.

$49 rate at hyatt Regency at the Arch, St. Louis (rate check May 24)

Hyatt had 409 hotels and 25 timeshares and residences as of March 31, 2010. There are 125 full service hotels in North America in the Park Hyatt, Hyatt Regency, Grand Hyatt, and Andaz brands.

Limited service hotels are the Hyatt Place and Summerfield Suites brands and number 182 hotels in North America. In other words, the market segment distribution for Hyatt in North America is 40% full service and 60% limited service hotels for the 307 properties. There are 102 international Hyatt hotels.

The room rate numbers breakdown is not reported by hotel brand or region, but by owned and managed hotels.

In general, select service hotels numbers show the Hyatt Place and Summerfield Suites hotel brands took a substantial rate dip over the past year with an average room rate decline from 10 to 12%.Occupancy increased 8.7 to 10.0% for the year.

Hyatt full-service hotels saw average rate drops of 8% in North America and 4% internationally when US currency exchange rates are excluded. The average room rate in North America at $157 per night is a full 25% less than the international average rate at $212 per night.

The shocker to me for Hyatt’s numbers is the occupancy rate at full service hotels in North America is only up 3.7 points to 64.3% despite a solid year from Gold Passport offering the best hotel loyalty promotions of the past decade.

Hyatt Place and Summerfield Suites select service brand occupancy increase of 8.7 points to 66.6% can probably be attributed in part on the lower cost for promotion fulfillment with free nights after two stays and elite status renewal with these lower priced brands. The average daily rate for these two hotel brands dropped over 10% in the past year to just $93.31 in North America.

The occupancy increases internationally of 8% year over year may indicate some success with Gold Passport loyalty promotions or just a better hotel market internationally compared to the USA.

The following properties were added to the portfolio during the first quarter of 2010:

  • Andaz San Diego, CA (managed, 154 rooms)
  • Andaz Wall Street, NY (managed, 253 rooms)
  • Hyatt Place Charleston Airport, SC (franchised, 127 rooms)
  • Hyatt Place Dania Beach, FL (franchised, 149 rooms)
  • Hyatt Place Garden City, NY (franchised, 122 rooms)
  • Hyatt Place Sacramento / Roseville, CA (managed, 151 rooms)
  • Hyatt Place UC Davis, CA (franchised, 75 rooms)
  • Hyatt Regency Clearwater Beach Resort and Spa, FL (managed, 250 rooms)
  • Hyatt Summerfield Suites Dania Beach, FL (franchised, 143 rooms)
  • Hotel Mar Monte, CA (managed, 197 rooms)

Source: Hyatt First Quarter 2010 Financial Release

My interest in Starwood Hotels financial statements is a search for information on hotel properties and average room rates. I simply want to assess trends of where room rates are increasing, how many hotels are in each brand, and how hotels are geographically distributed for the Starwood Hotels chain. I am not an investor and the company profits are little interest to me.

Starwood Hotels first quarter financials show significant occupancy increases for early 2010 coming off the devastating hotel conditions of the first quarter 2009. The good news for travelers is rates are down significantly in the USA from a year ago. Starwood is often cited as a pricey hotel chain and the average daily rate numbers for the different brands confirm this fact.

Starwood has nine hotel brands: St. Regis, Luxury Collection, W Hotels, Le Meridien, Westin, Sheraton, Four Points, Aloft, and Element. Four Points is the only real midscale brand and the only brand reported with average daily rates under $100 per night.

 

The dreams of a few years back of 500 Aloft hotels by 2012 appear to have been washed away by the economic tide that engulfed the worldwide hotel industry. There were only 39 aloft hotels as of March 31, 2010.

Asia is a bright spot for Starwood in 2010 while the majority share of USA properties in Starwood Hotels, as in other major hotel chains, drags down the overall financials of the company. Starwood may be in better shape than competitors Marriott, IHG, and Hilton due to a lower proportion of North American properties at just under 54% of its global hotel portfolio.

The trends show that luxury hotel rates dropped quite a bit in the US over the past year while occupancy has jumped the most for Starwood’s luxury brands. St. Regis/Luxury Collection average rates in the USA dropped by 13.4% accompanied by occupancy increase of nearly 10%. Remember that the AIG convention in fall 2009 that led to the backlash against luxury hotel stays for business meetings was a meeting held at the St. Regis Monarch Beach in Orange County, California. That hotel subsequently was foreclosed and changed ownership, yet still remains a Starwood Hotel as the St. Regis Monarch Beach.

Many travelers recognize the value opportunity to get luxury on the cheap in 2010. As occupancy rates increase we can probably see a move to push room rates higher in 2010.

Sheraton and Four Points comprise over half of all Starwood Hotels and their numbers are still looking weak on the occupancy front while hovering around 60%, so loyalty promotions can be expected to continue to try and prop up these hotel brand laggards.

Starwood Hotels shows 999 hotels according to the first quarter financials, but the company made a press release on March 31, 2010 announcing the Sheraton Qiandao Lake Resort in China as its 1,000th hotel globally.

Source: Starwood First Quarter 2010 Results

The view flying over San Francisco is one of the best views I recall. Of course I expected to be busted for snapping photos after the flight announcement to turn off electronics. I was the jerk for this United Airlines flight who was busted for too much carry-on luggage and the boarding area UA employee at SEA refused to let me board until I consolidated my luggage. I pulled on my sweatshirt and jacket and shoved my glasses into the computer bag as other passengers with slim suitcases and bags made me look like a first-time traveler. I seriously did not want to spend $25 to check my bag.

Golden Gate Bridge, Presidio, and Golden Gate Park view

After a week in the 40s in Seattle, the warmth of San Francisco sun had me stuffing my sweatshirt and coat back in my carry-on bag immediately upon exiting the airport while waiting for a shuttle to the Marriott Airport hotel. The Westin San Francisco Airport hotel shuttle came first so I hopped on that and figured I could walk across the street to the Marriott. Kelley refused to drive into the airport so we planned a rendezvous at an airport hotel before driving into the city for a $98 night at the Hyatt Fisherman’s Wharf.

I felt like a VIP after immediately finding free unmetered parking a few blocks away from the Hyatt Fisherman’s Wharf on North Point Street to leave the car until noon the next day. Kelley hates walking up to a hotel after rolling her luggage a few blocks, but I hate spending $50 to park my car at a hotel when I can park for free and roll my luggage a few blocks.

And I was greeted as a VIP at the Hyatt San Francisco Fisherman’s Wharf.

Room 545 – Presidential Suite.

A massage chair in the bedroom was never so welcome a sight! Kelley jumped in the chair for a 20 minute massage before I had even finished surveying the living room of the Presidential Suite. The sunlight reflecting off Coit Tower and the downtown skyscrapers captivated my eyes. This view blows away any room I have had at the Sheraton Fisherman’s Wharf.

The living room had a large screen TV with Bose surround sound system. An eclectic collection of DVDs like The Rock, Mrs. Doubtfire, The Joy Luck Club, Dirty Harry, Interview with the Vampire, and Guess Who’s Coming to Dinner had me confounded until I realized they all have San Francisco settings. I liked the swiveling space chairs, but Kelley did not find them that comfortable.

Ground coffee in containers was a first for me. There was a wine refrigerator and a second empty refrigerator in the living room.

The bathroom was well-equipped, however, the scale only read “error” and Kelley was disappointed that the spa tub jets worked only intermittently with a malfunctioning wall switch. The large bathroom had impossibly diffuse lighting for decent cosmetic work.

The shower water pressure worked great.

I would really like to know the rationale for choosing the room art. The living room had some absurdly existentialist piece of art with aboriginal peoples carrying a dead 20-foot python or boa with overlaying text about a woman sitting in her apartment unaware of her phone number or something and the other portion of the picture looked like numbered bloody pigeons to me. The art kind of freaked me out and made me desire some Golden Gate Bridge kitsch that wouldn’t give me bad dreams.

 

I wanted to try the neighborhood Irish pub-Indian restaurant I had stumbled across in December, but considering the extravagant complimentary upgrade, we decided to eat in-house at the sports bar-restaurant Knuckles in the Hyatt. The menu seemed limited to me, although Kelley had a nice salmon meal. The staff was overtly friendly and talkative.

Canadians at an adjacent booth had their own tv screen and they were cheering on one of their national hockey teams in a losing effort. Leaving the restaurant Kelley walks over to them and says “Go Sharks!” and the next thing I know I am hit with some food item like an olive or cherry tomato. Kelley stayed and bantered with the party for a minute. I stepped around the corner – out of their line of fire.

The Hyatt Fisherman’s Wharf is a five story building. The best views of San Francisco are on the Taylor Street side. The hotel is two blocks from the water and the Bay views are limited.

The lobby is one of the areas that could probably use a redesign to improve traffic flow. The registration desk at the entrance of the hotel created problems a couple of times while we were there. Guests line up in front of the desk and once there are five or six guests and luggage, then the line extending across the narrowest part of the lobby impedes the cross traffic for the restaurant and concierge desk to the right of the entrance and the elevators to the left of the entrance.

A nice feature for tourists is a laundry room for guests in the hotel.

The hotel has an outdoor pool and spa tub on the third floor. This property is the only Hyatt of the three in San Francisco (Grand Hyatt Union Square, Hyatt Regency at the Embarcadero) with a swimming pool.

Fisherman’s Wharf is a nice walking area for good views of the San Francisco Bay, Alcatraz, and Golden Gate Bridge. North Beach is just a ten minute walk away from the Bay and downtown Union Square is accessible by a $5 cable car ride, $2 on the bus, or a 30 minute walk. I guess most tourists would probably take a taxi around the city. I have a taxi phobia.

Leaving San Francisco we stopped on 34th Street, the road below the Legion of Honor Museum where the Lincoln Golf Course crosses the road and has a wonderful view of the Golden Gate.

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