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And the 2010 hotel brand winners are?

Market Metrix customer satisfaction data was used to rank hotel brands by market segment in its  Market Metrix Hospitality Index 2010 Winners list.

  • Luxury = Mandarin Oriental
  • Upper Upscale = Joie de Vivre Hotels
  • Upscale = Sandals
  • Midscale with Food & Beverage = Red Lion Hotels
  • Midscale without Food & Beverage = Drury Hotels
  • Economy = Microtel Inns & Suites

Notable is the statement by Market Metrix: 

In 2010 hotel loyalty programs also played a bigger role for guests in choosing a hotel compared to 2009. 

Hyatt Resorts ranked highest among major loyalty program brands in upper upscale market segment behind JdV, Kimpton and Peninsula.

Market Metrix MMHI 2010 Winners link.

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