1
Feb
Starwood Preferred Guest has outlined a good balance of new benefits to recognize its frequent guest elite members. The changes coming March 1, 2012 reward hotel loyalty with enhanced upgrade benefits for more frequent SPG Platinum elite members.
SPG Benefits website presentation.
Overview of SPG Elite Changes
SPG Gold members
· Hotel Stay Welcome Gift – Choose from Starpoints (up to 250 points/stay) or free internet or free beverage.
· Lifetime SPG Gold elite membership earned after 250 nights and 5 years as SPG elite member. Award nights from October 1, 2011 onward count.
SPG Platinum members
· Hotel Stay Welcome Gift – Choose from Continental Breakfast for entire stay or Starpoints (up to 500/stay) or local gift.
· 50+ nights Platinum members only – 10 Suite Night Awards. This is in addition to the existing and continuing policy of complimentary upgrades upon arrival for SPG Platinum elites that has been a long time competitive edge of Starwood preferred Guest.
· 75+ nights Platinum members only – Earn 4 points per dollar on hotel spend. Lower tier Platinum members earn 3 points/$1 on hotel spend.
· 75+ nights Platinum members only – Your24 check-in at any hour and maintain room for 24 hours. Check in at 9pm and the room is yours until 9pm 24 hours later.
· 100+ nights Platinum members only – Personal Starwood Hotels Ambassador to help travel planning.
· Lifetime SPG Platinum elite membership earned after 500 nights and 10 years Platinum elite status. Award nights from October 1, 2011 onward count. SPG American Express 5 annual nights credit will not count for Lifetime elite nights. Years of Platinum Elite status earned as a benefit of American Express Centurion credit card membership will count.
· NOTE: Members who achieved the 50 or more nights Platinum thresholds in 2011 will receive their new benefits March 1, 2012.
