This Loyalty Traveler post is the 8th update for 2011 hotel loyalty promotions  and includes about 25 new promotion offers since the June 7 list. Offers marked with an asterisk (*) were added since the last update June 7.

Accor Hotels -  A-Club

Hotel Brands: Sofitel, Pullman, M Gallery, Novotel, Mercure, Ibis, Adagio, All Seasons, Thalassa Spa.

* Motel 6 is the primary Accor Hotels brand in USA, however, extremely limited A-Club hotel loyalty program participation. A|Club repeats last year’s promotion allowing redemption of A|Club vouchers for stays at North America Motel 6 hotels from June 1-October 31. LT post June 29.

Accor Hotels is the largest chain of hotel brands globally outside of the USA.

Accor 10^th Anniversary World Tour Giveaway – One monthly trip consisting of Round the World flights and hotel stays in 10 cities over 30 to 40 days. Ten prizes each month for a hotel stay. (11 prizes each month from March through December 2011). LT post March 30. 

Accor A|Club Global Promotion Offers List – link (This link allows searches by continent region)

Accor Hotels A|Club bonus offers

Best Western Hotels – Best Western Rewards 

Hotel Brand Tiers: Best Western, Best Western Plus, Best Western Premier  

5-Key promotion – Best Western free night after three stays from June 19 to August 14, 2011. Limit one free night during promotion. Loyalty Traveler post June 4.

Best Western International Offers webpage link. The link provides a variety of promotions internationally for Best Western hotels.

Best Western Rewards Elite Status Match Offer (February 19, 2010) This offer is ongoing and still available. Best Western is a particularly useful loyalty program when traveling outside the USA. Best Western and Accor A-Club have more hotels outside the USA than all the other major hotel programs combined including Hilton, Hyatt, IHG, Marriott and Starwood.

Program Change for Elites: Elite members earn 250 bonus points for stays in US/Canada or a welcome snack. (Aug 3, 2010)

Best Western Brand Tiers Change – Best Western has designated about 25% of the chain’s higher quality hotels in the 4,000+ hotel chain as Best Western Plus (about 800 hotels) and Best Western Premier (about 100 hotels, mostly outside U.S.).

Carlson Hotels – Club Carlson (formerly Goldpoints Plus loyalty program)

Hotel Brands: Radisson Blu, Radisson, Country Inn & Suites, Park Inn, Park Plaza 

* Club Carlson does not currently have a major bonus points promotion since the free night after two stays promotion ended June 15. There appear to be some good discount rates (35% off two day Radisson stays – book by July 12) and Park Inn 20% off two or three night weekend stays in North America through August 31.

There are also some good values with Club Carlson double points rates where members earn 40 points/$1 for room rate. This is an extra 2,500 points on a $125 room rate that may only be $10 more than otherwise lowest rates.

These Loyalty Traveler posts describe changes with Club Carlson launch March 31, 2011: 

 Club Carlson Hotel Category Reassignment Analysis – Overview and Category 1 Hotels (April 7) – This post has links to posts for each Club Carlson Hotel Reward category with tables showing the new Club Carlson reward category and the former Goldpoints Plus reward category.

Club Carlson Loyalty program Launches March 31 – Replaces goldpoints plus (Feb 14)

Club Carlson Reward Category Changes March 31, 2011 (Feb 18)

Club Carlson Hotel Reward Category Analysis (Feb 28) This post shows the number of hotels in each category and changes from 2010 level for different global regions.

Club Med resort credit for goldpoints. $100, $250 and $500 credit.  (March 10).

Club Carlson online booking bonus – Club Carlson general members earn 1,000 bonus points for online booking. Silver and Gold elite members earn 2,000 bonus points for online booking. Concierge elite members earn 3,000 points. Club Carlson Benefits table link.

Choice Hotels – Choice Privileges

Hotel Brands: Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban, EconoLodge, Rodeway Inn, Ascend Collection.

Hotel Reward Partners: Preferred Hotels Group, Barcelo Resorts 

Stay two times for 8,000 points May 19-August 11. This promotion awards members with 8,000 total points after two stays. Four brands require a two-night stay for this promotion ay Rodaeway Inn, EconoLodge, MainStay Suites and Suburban Suites. This offer is a variable bonus offer since two $60 stays that normally earn 1,200 points ($120 x 10 points/$1) receives 6,800 bonus points for 8,000 total points, yet two $300 hotel stays that earn 6,000 base points will result in 2,000 bonus points for 8,000 total points. This offer is best bonus on low cost hotel stays. Loyalty Traveler post May 16, 2011.

Choice Privileges reward night cost analysis. Using a spreadsheet of 2010 reward cost, I calculated the percentage of hotels in various reward levels worldwide from 6,000 points to 40,000 points. This is the only breakdown of hotel reward tiers I have ever seen for Choice Hotels. Loyalty Traveler post May 1, 2011.

Choice Privileges Program Changes for Elite Members effective January 1, 2011:

Program enhancements for elites. 

• Platinum elite qualification = 20 nights in a calendar year (formerly 25 nights).
• Diamond elite bonus increased to 50% base points (formerly 40%).

Reward night booking window extended for Choice Privileges elite members:

• Gold = 50 days (formerly 40 days)
• Platinum = 75 days (formerly 60 days)
• Diamond = 100 days (formerly 90 days) 

Nordic Choice Club hotel loyalty program covers 140 Choice hotels in Scandinavia and Baltic regions of Europe. Choice Privileges members currently do not earn points for hotel stays in Scandinavia, although hotel stays are available for points. Nordic Choice Club offers points and benefits for hotels in this region. Choice Privileges members planning frequent travel in Scandinavia may want to compare the benefits of Nordic Choice Club to Choice Privileges.    (LT post Sep 9, 2010)

Drury Hotels – Gold Key Club

* 1,000 bonus points for enrollment in Drury Gold Key Club.

Expedia Rewards –

Double Rewards points for Expedia Vacation Package paid with MasterCard through August 31. Registration required. 

Expedia’s new loyalty program earns points for air, hotel and travel package bookings. This is a gamechanger for online travel agencies. Booking airfare through Expedia is a no brainer method for earning additional travel rebates since frequent flyer benefits are unaffected. Hotels are a different matter though since no hotel loyalty points with programs like SPG, Marriott, Hilton and others are earned for Expedia bookings.

Main Expedia Rewards benefits are the ability to earn points when booking travel for other people like family members and friends. And Expedia vacation packages often allow a hotel night to be added for the same price as airfare alone; particularly when traveling to Las Vegas. Loyalty Traveler Analysis March 28.

Fairmont Hotels and Fairmont President’s Club

Tip: Sign up for Fairmont President’s Club to receive monthly special discount rates for Fairmont Hotels. 

Four Seasons Hotels

Four Seasons Special Offers website link

Global Hotel Alliance – GHA Discovery – Hotel loyalty program alliance for 12 independent hotel brands including Omni Hotels, Pan Pacific, Kempinski, First Hotels, Mirvac, Anantara Resorts, Tivoli Hotels, The Doyle Collection, Marco Polo Hotels, Park Royal, The Leela Palaces, Shaza Hotels.

Overview of GHA Discovery, elite membership benefits and local experiences, Loyalty Traveler post January 30.

Hilton Hotels – Hilton HHonors

10 Hotel Brands: Hilton, Doubletree, Embassy Suites, Hampton Inn, Hilton Garden Inn, Homewood Suites, Conrad, Waldorf-Astoria Collection, Hampton Inn, and Home2Suites. 

* Double HHonors Points or Double Miles for stays worldwide from July 1-September 30, 2011. List of about 250 excluded hotels, mostly in U.S.. Promotion registration required. Loyalty traveler post June 24.

* HHonors Gold VIP elite after 4 stays or 9 nights in 90 days at U.S. hotels with Hilton HHonors MVP. Promotion registration required.

* Free HHonors Gold VIP elite  to August 31, 2011 for U.S. resident Visa Signature cardmembers. Complete three stays by August 31 to extend Gold VIP status through March 2013. Existing Gold and Diamond members receive 5,000 bonus points. Loyalty Traveler post June 10.

Great Getaway Hilton Summer Sale with discounts from 15% to 40%. Book May 13 to August 31 for hotel stays May 27 to Sep 5. Prepaid rates and must book 14 days in advance. Loyalty Traveler post May 19.

HHonors Point Stretcher Rewards posted for hotels through November 2011. Point Stretchers require 40% fewer points than standard HHonors rewards. Use the drop-down menu to see participating hotels in different Hilton brands. The Point Stretcher hotel awards were updated in early June.

HHonors Points & Money – Loyalty Traveler reward analysis indicates these are good value. Loyalty Traveler post May 9.

Home2Suites opens first hotel of Hilton’s new extended stay brand in Fayetteville, North Carolina. Unfortunately this new hotel brand becomes the first HHonors brand with a lower earn rate for points and miles. Loyalty Traveler post March 21.

HHonors Comprehensive Reward Charts – Members have difficulty locating the various reward charts on the Hilton HHonors sites, particularly VIP Rewards and Waldorf-Astoria rates. This Loyalty Traveler post places all the HHonors reward charts in one post. (LT post Sep 13, 2010)

Cheaper Hilton Reward nights using Priority Club points – this Loyalty Traveler analysis developed from the Priority Club Anywhere Challenge. Hotels Anywhere allows Priority Club members to spend points for hotels in other chains. My study shows there are numerous Hilton Hotels requiring fewer Priority Club points than Hilton HHonors charges its members in HHonors points for the same reward. (LT post Sep 17)

HHonors Program change: Gold and Diamond members receive complimentary internet at all Hilton Worldwide hotels beginning September 1, 2010. (Hilton – Aug 2 press release)

Hotels.com Welcome Rewards

Earn a free night for every 10 nights.

* Double points (up to 4 bonus points) through July 31 for new Welcome Rewards members.

Hyatt Hotels – Hyatt Gold Passport

Hotel Brands:  Park Hyatt, Hyatt Regency, Grand Hyatt, Hyatt Vacation Club, Hyatt Resorts, Andaz, Hyatt Summerfield Suites

* 2,500 Aeroplan miles per Hyatt stay July 1-September 30. Maximum bonus is 25,000 miles after 10 stays.

* Welcome credit and 2,500 bonus points for stays paid with American Express at 75 international hotels. Loyalty Traveler post July 2. 3-key promotion.

Earn 19,000 Southwest points after 5 Hyatt stays June 1-August 31. Loyalty traveler post June 5.

Program Change – Hyatt Property Specific Bonuses: Jeff Zidell Hyatt VP, told me on March 8 the ‘property level bonus’ program is being evaluated and reinvented. We will probably only see regional hotel bonus offers until July. Specific property level bonuses that typically offered 1,000 to 2,000 points in G1, G2, and G3 offers may be gone for good. We’ll see.

InterContinental Hotels Group – Priority Club

Hotel Brands: InterContinental Hotels, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, Hotel Indigo 

* Limited Time Rate Discount Europe – Up to 35% off for weekend stays in Europe through August 31. These rates are prepaid and nonrefundable with no changes allowed. T&C also state no points.

* Limited Time Rate Discount Europe – 2 nights for the Price of 1 – LT Note: Promotion page states this offer expired June 30, 2011, but I still found available 2-for-1 rates for August dates on July 7. This is a recurring rate promotion for several years and offers one of the greatest discounts on hotel rooms in Europe; particularly London. LT 5-key rate offer.

* Pack Your Points Tweetstakes July 1-July 31. Retweet @IHG_Deals daily message for entry. One entry per day. Prizes are 15,000 or 30,000 points for daily winners chosen in August. LT post July 4.

* IHG Priority Club Last Minute Reward Nights are posted the week before the first weekend of the month. Hotels are only posted for a few days and must be booked by Thursday prior to the Friday through Sunday dates. LT post June 30.

$75 MasterCard Gift Card for 2-night weekend stay worldwide at any IHG hotel May 19-August 31, 2011. Limit of four cards per member. Only for U.S. residents. Loyalty Traveler post May 18. 4-key offer.

IHG Double Points or Double Miles (May 16 – August 15, 2011) – 2-key offer. LT post April 21.

InterContinental Hotels in Europe 5^th Night Free rate July 14 – Sep 11, 2011. These rates are about 20% off Best Flexible Rate and equivalent to Advance Purchase rate. Loyalty Traveler post March 16.

Priority Club PointBreaks through July 30, 2011 are probably the best hotel loyalty program reward night value available at 5,000 points for a free night. Many of the hotels are discounted 80% from their normal 25,000 points for a reward night. The current list had 133 hotels on May 9 and only 27 hotels on July 6. Look for a new list of hotels posting in July.  Loyalty Traveler post May 9. (5-key offer.)

Complimentary InterContinental Ambassador membership ($200 value) after three stays at InterContinental Hotels by July 31, 2011. My Loyalty Traveler post argues for spending 32,000 points or $200 for Ambassador membership and earning benefits on three stays.

IHG Priority Club relaunch previews new reward option for Last Minute Hotel Nights at 50% points of standard reward night. Other changes are primarily cosmetic with new mobile apps, card redesign and website changes. Loyalty traveler post March 29.

IHG Priority Club partnership with Las Vegas Resorts – The Venetian and The Palazzo become InterContinental Alliance hotel partners as of April 1, 2011. Priority Club points can be earned and burned (40,000 points per night) for hotel stays and InterContinental Ambassador benefits apply. Earn 6,000 bonus points for a three night stay booked by June 30 (Loyalty Traveler April 11 post).

InterContinental Ambassador Accelerator - 20,000 points after 15 nights at InterContinental Hotels. Registration required.

Priority Club Any Hotel Anywhere American Express gift cards.

      New Price for Any Hotel, Anywhere Cards  Loyalty Traveler post Jan 25.

• $100 = 33,000 points (formerly 29,000)
• $125 = 39,000 points (formerly 34,000)
• $150 = 45,000 points (formerly 39,000)
• $200 = 60,000 points (formerly 49,000)
• $250 = 72,000 points (formerly 59,000)

3-key offer IHG Sweetheart Deal – $100 Visa card rebate for a three-day or longer stay at any IHG hotel worldwide within 90 days of 2011 wedding in U.S. or Canada. (LT Jan 11)

Points & Cash Program Change:  Priority Club Points & Cash Reward nights increased the cost of 5,000 Priority Club points to $40 from $30. The cost to buy 10,000 points remains unchanged at $60. Loyalty Traveler post (Nov 19)

Cheaper Hilton Reward nights using Priority Club points – Hotels Anywhere allows Priority Club members to spend points for hotels in other chains. My study shows there are numerous Hilton Hotels requiring fewer Priority Club points than Hilton HHonors charges its members in HHonors points. (LT post Sep 17)

IHG Friend & Family Hotel Rates (Steve Sickel). Steve Sickel is senior Vice President Relationship Marketing for InterContinental Hotels Group. During the hotel recession of 2009 he offered this link to FlyerTalk members for booking discount friends and family rates. This link is still active. And we are all friends of Steve’s. Here is a FlyerTalk thread discussing this rate deal. The link in Steve Sickel’s name leads to the offer page for a voucher to complete. Some guests mention the hotel wants the completed voucher at check-in. These rates do not qualify for points or stay credit. One of the best features of this offer is the ability to book high category rooms at steep discount.

Program Change: Ambassador Annual Membership Fee Increased from $150 to $200 as of July 1, 2010. You can also buy Ambassador membership for 32,000 Priority Club Rewards points (formerly 24,000). Renewal fee is still $100.

Priority Club Points Exchange Value and Points.com – Loyalty traveler research (Jan 20) into the exchange value of Priority Club points into airline miles through Points.com

Kimpton Hotels – InTouch

* Kimpton “Summer Like a Local Rate” offer gives a $25 nightly dining credit for a rate $10 over BAR May 26-September 5.

Loyalty Traveler posted an outline of Kimpton’s InTouch program showing how 21 stays in 2011 can potentially earn 7 free nights at any Kimpton Hotel. (LT post Jan 11)

La Quinta Hotels – La Quinta Returns

Hotel chain and hotel loyalty program overview by Loyalty Traveler,  April 12.

* New La Quinta Returns members earn Gold elite after two nights within 60 days of enrollment. Two nights may be one stay. Gold elite promotion offer for new enrollments through August 31, but keep in mind these offers are sometimes withdrawn early.

Leading Hotels of the World (LHW) – Leaders Club Rewards 

Leaders Club Rewards program changes: Membership fees for Leaders Club Rewards dropped to $100 annual for Access level. Access membership includes complimentary breakfast for two each day of stay and free internet. Unlimited membership is $1,200 annually. Loyalty traveler post Feb 3.

Earn a free night after every 5 stays with stays in at least two LHW properties by December 31, 2011.

LHW Hotel Special Offers link

Marriott Hotels – Marriott Rewards

Hotel Brands: Marriott, JW Marriott, Renaissance, Ritz-Carlton, Residence Inn, Courtyard, Fairfield Inn, TownePlace Suites, SpringHill Suites, Edition, Autograph Collection, Marriott Vacation Club, AC Hotels. 

Marriott Rewards Earn one free night at a category 1 to 4 hotel reward after two hotel stays June 1-August 31. Registration deadline for this promotion was June 30, 2011. This offer may be earned two times during promotion. Active Marriott Rewards members may have a points offer based on 15 to 25 nights. Loyalty Traveler post May 16.

Marriott Rewards 4x miles for hotels stays June 1-August 31. Earn 8 miles per $1 or 4 miles per $1 with 13 participating airlines depending on Marriott hotel brand. Loyalty Traveler post May 27.

Program Change: All Marriott Rewards members receive complimentary internet at Asia-Pacific region hotels. Loyalty Traveler post May 2, 2011.

AC Hotels is Marriott’s newest hotel brand. AC Hotels are a Madrid-based hotel chain now partnered with Marriott and brings 90 new upscale hotels in Spain, Italy and Portugal into the Marriott Rewards system. This brand is projected to expand in Europe and Latin America. Loyalty Traveler post March 27.

Marriott Rewards Hotel Category Assignment Changes for 2011 (Loyalty Traveler March 2)

Marriott Rewards PointSavers –PointSavers reduce the points cost of a free night by one hotel category. For example, category 5 hotel requires only 20,000 points per night. 5^th night free applies to PointSavers rate. http://www.marriott.com/rewards/marriottRewardsPointSavers.mi

Marriott Points Redemption Strategy using $1,000 in Marriott Cheques. This post explains how Marriott elite members may buy $1,000 Marriott Cheques for 135,000 points. You can then pay for hotel stays and earn points and elite credit on paid stays you actually purchased indirectly with points. Loyalty Traveler post Jan 27.

Marriott Rewards Elite Rollover Nights extended for 2011. This is the third year Marriott Rewards offers elite rollover nights for elite qualifying nights over your earned elite membership. For example: Silver elite requires 10 nights in calendar year and Gold elite takes 50 nights. Stay 25 nights in 2011 and the 15 nights above Silver elite rollover to 2012 membership year. You will have earned Silver elite for 2013 from your 15 extra nights in 2011 rolled over to 2012. Confused? Don’t worry. This is a great benefit for elite members. (Loyalty Traveler 5-key offer. LT post Dec 23.)

Program change – Free internet worldwide for Gold and Platinum Marriott Rewards members beginning January 2011. This expands the complimentary internet benefit offered to elites for hotel stays in the Americas since May 2010.

Omni Hotels – Omni Select Guest

Member benefits include complimentary in-room Wi-Fi, shoe shine and morning beverage delivery.

Earn a free night after every 10 nights or earn 500 miles per hotel stay.

Preferred Hotels Group – I Prefer

I Prefer and Preferred Hotels Group special offers page.

Red Lion Hotels – 44 hotels in western U.S.

* Red Lion Double Points and Free Breakfast promotion code = RLDOUBLE (through Dec 31, 2011)

Ritz-Carlton Rewards

* Ritz-Carlton Rewards Visa – 50,000 points enrollment offer and Gold elite first year. Maintain Gold elite with $10,000 annual spending. Three confirmed Club level upgrades per year and other benefits. Loyalty Traveler post June 13.

Ritz-Carlton Rewards loyalty program launching Sep 15 (LT post Sep 14)

Reward Changes in new Ritz-Carlton Reward Tiers (LT post Sep 15)

Ritz-Carlton rewards Hotel + Air Packages Analysis (LT post Sep 16)

Starwood Hotels – Starwood Preferred Guest

Starwood Hotels brands: Sheraton, Westin, W Hotels, Le Meridien, Luxury Collection, St. Regis, Four Points, element, aloft. 

* $40 gas card for two-night or longer stays at Four Points, Aloft or Element hotels in North America through September 15. Must book hotel stay by July 31 using rate code SSBGAS. LT post July 6.

* Four Points $25,000 contest for best story submitted on Four Points Facebook page between June 15 and August 10. Contest open to US  and Canada (except Quebec). Also weekly prizes for two-night stay and $50 in beer credit. Contest Rules.

* 3x points for Starwood Hotels in Japan for stays and dining June 1-August 31. LT post June 26.

Starwood Preferred Guest – Stay 3 and get a free Starwood Resort hotel night from May 1-July 31, 2011. Note: Promotion registration ended June 30, 2011, so too late if you are not already registered. Free nights are good for over 200 Starwood Resorts including several category 6 and one category 7 resort. Free nights are valid until December 21.  LT post April 15. (5-key promotion)

FourSquare 250 bonus points for mobile check-in at Starwood Hotels May 1-July 31, 2011. Loyalty Traveler post May 12. Note: Most of these bonuses have quickly posted for me. I need to follow up on a couple of missing bonuses.

Starwood Preferred Guest Hotel Category reward assignment changes for 2011 took effect on March 1. My LT post (Feb 22) has a list ordered by city, state and country for changes.

Starwood Hotels data on number of hotels in each brand and average rates by brand and global region. Loyalty traveler post Feb 4.

Starwood hotels Website Enhancement – Website now allows comparison of four different rate types side-by-side for hotels in one location including promotion rates, AAA, breakfast rates, senior, government and reward nights. There are monthly calendars to locate days when Cash & Points nights are available at a specific hotel Loyalty Traveler post Nov 23, 2010. 

SPG Peak Season Rates Return for 2011. Category 5, 6 and 7 hotels relaunch peak season dates and a calendar of dates and participating hotels is posted here. Book by January 9 to lock in lower rates for your hotel stays. Loyalty traveler post Dec 6. 

Starwood Hotels Policy Change: Sheraton Hotel Club Lounges will be open 7 days a week in 2011.

Starwood Preferred Guest – American Express credit card changes effective October 14, 2010. The annual fee is increasing to $65 from $45 for renewals beginning Oct 14. Benefit changes include 5 elite nights and 2 elite stays credit each year. This will have no effect for members who qualify on stays. The SPG50 certificate will be discontinued in favor of a 3^rd night free offer at Sheraton Hotels. Loyalty traveler post (August 24); Sheraton 3^rd Night Free Analysis (Nov 12)

3-key or sometimes a 5-key promotion SPG link: Pay Your Birthyear Rate -This promotion has been extended through 2011. Rates can be an incredible 5-key savings or no savings depending on the hotel and your birthyear.   LT post 4/28/2009

3-key or sometimes a 5-key discount rates Starwood Hotel Rate Discount Codes for Multiple Night Stays.

These offers are for rate discounts on stays of 2 to 6 nights. Third night free tends to be one of the best discount rates. Important to check other rates (AAA, Senior, Special Offers) as these discounts are generally based on the Best Available Rate (BAR) and may not be the lowest overall rate for some hotels. 

Starpoints Airline Direct Deposit is Better for United, Continental, and Singapore miles (March 25, 2010)

Stash Hotel Rewards

Stash Hotel Rewards New Member Enrollment 1,000 bonus points link.

Stash Rewards is a one year old loyalty program for over 100 independent upscale hotels in the U.S. Loyalty Traveler post Jan 19. Loyalty Traveler has found the hotel partners with Stash Rewards in Monterey, Napa and Washington D.C. are great choices for hotel travelers. Stash Rewards offers points for many high quality independent hotels that previously had no loyalty program affiliation.

Stash Hotel Specials for Bonus Points and Low Redemption Rate Hotels

Voila Hotel Rewards

Loyalty Traveler profiled Voila Hotels program in light of the recent signing of two New York former Starwood W Hotels as the initial hotel members in the USA for this international loyalty program for 250 independent hotels.

* 2,500 Voila bonus points per stay through August 31 and entry into 500,000 points sweepstakes.

* Double elite credit for Voila member hotel stays through July 31. Registration required.

Wyndham Worldwide -  Wyndham Rewards

Wyndham Brands: Wyndham, Wingate, Hawthorn Suites, Ramada, Days Inn, Super 8, Howard Johnson, Travelodge, Baymont Suites, Microtel, Knights Inn, Tryp.

1,000 bonus points per Wyndham stay from June 1 –September 5, 2011. Loyalty Traveler post June 2.

* European residents only – 15,000 bonus points for two hotel stays worldwide by September 30 at most Wyndham brands. Stays must be booked by August 31. Bonus may be earned four times for 60,000 points. Loyalty Traveler post July 6.

Loyalty Traveler Research Articles

* Room77.com hotel room views compared to my photos. Loyalty Traveler website analysis June 22.

Comparing the value of hotel program points - compares Hyatt, Priority Club and Hilton programs, then discusses how I am planning summer travel using free night promotions. (May 2, 2011)

Hotel Loyalty Credit Cards and the Value of Hotel Points

Loyalty Traveler Analysis of Hotel Rewards Credit Cards (March 19, 2011)

Elite Status Benefits with Hotel Loyalty Credit Cards (March 21, 2011)

Hotel Credit Cards Comparison by Value of Points (September 2, 2010) 

Hotel Credit Card Comparison using NerdWallet.com Value of Points (Sep 5, 2010) 

Loyalty Traveler’s Three Rules for the Value of Hotel Points (Sep 7, 2010)

Hotel Points to Airline Miles Conversion Tables

Hotel Points-to-Miles Conversion Tables for 9 hotel programs and 7 U.S. airlines (March 30, 2010)

Hotel Market Segments and Hotel Brand Profiles based on JD Power 2010 North America Hotel Guest Satisfaction Index Study

Overview JD Power 2010 North America Hotel Guest Satisfaction Study (Aug 10)

Loyalty Traveler comments on JD Power Luxury Segment and luxury hotel brands  (Aug 11, 2010)

Loyalty Traveler comments on JD Power Upscale Segment Hotel Brands (Aug 11)

Loyalty Traveler Comments on JD Power 2010 Midscale Full Service Brand Ratings (Aug 13, 2010)

Loyalty Traveler comments on JD Power 2010 Midscale Limited Service Brands (August 15, 2010)

Loyalty Traveler comments on JD Power 2010 Economy/Budget Hotel Brand Ratings (August 16, 2010)

Comments on JD Power 2010 Extended Stay Hotel Satisfaction Index (Aug 17)

Hotel Rates Survey for USA States, Cities, and Average Hotel Rates Worldwide

Hotels.com 2010 – Full Year 2010 – Global Hotel Price Index – This is a great resource for finding where hotel rates are high and low around the world. There are tables of USA average hotel rates by state and major cities.

Loyalty Traveler ranks the consumer value of some hotel loyalty promotions on a Five Key Scale.

Five Keys = one of the best hotel loyalty promotions of the year.

Four Keys = high value rebate on the cost of hotel stays.

Three Keys = good value hotel loyalty promotion or rate offer

Two Keys = a bonus value if you play, but not necessarily worth going out of your way.

One Key = There is limited or no value. You are likely paying more than the bonus value.

Rate discounts and loyalty program bonuses are two types of hotel chain incentives to consider when booking travel. 

Rankings are subjective and subject to change. Your specific travel pattern may result in some promotions ranking more favorably for you. When assigning a key rank I take into consideration the following factors and probably more: 

• The opportunity for significantly high-value return on hotel spend in terms of future hotel rebate in free nights and discounted hotel nights. 
• Current loyalty program promotions and offers from other hotel chains.
• Past loyalty program offers and rates for the specific hotel chain and loyalty program.
• Current economic conditions in the hotel location and travel industry.

Also, special offer rates through the individual hotel’s website many times will provide an even lower rate than AAA for your dates.

HotelMarketing.com posted an article showing OTAs make the majority of their revenue from hotel industry fees and commissions. Expedia made 60% of its 2008 revenue from hotel bookings compared to just 15% from airline bookings.

The case study shown in the cited article reveals Expedia had a 25% mark-up for hotel fee/commission on a $550 New York 2-night hotel stay. Basically the hotel is paying Expedia quite a chunk of change, $137.50, for a $550 booking.

The deep discounts available on special offer rates through the hotel’s own website are possible because the inventory off-loaded to OTAs is at a substantial discount to the hotel’s own listed rates.

In this case study the $550 booking for a New York hotel shown on Expedia is only generating $412.50 for the hotel while generating $137.50 in revenue for Expedia. This is equivalent to a nightly rate of $206.25 for the hotel.

What does this mean for the hotel guest?

The chances are fairly high that a potential guest looking for rates on the hotel’s own website will find a lower rate somewhere between the $275 shown on Expedia and the $206.25 the hotel has contracted with Expedia to sell the room. A $240 per night rate is a $35 savings for the hotel guest and generates an additional $33.75 for the hotel.

What do you do when you go to the hotel’s own website and you see a $275 rate just like seen on Expedia?

Advice: Go to the hotel’s website and look for AAA rates and special offer rates. You should be able to drop the $275 rate by 10 to 20% with a group discount like AAA or AARP or a hotel special offer rate.

The hotel is giving up 25% of its revenue to sell a room through an OTA, whereas the cost is only a few dollars to sell through its own website. This is the reason hotels require frequent guest members to book through hotel chain branded websites to earn loyalty program benefits. And this is the reason hotel loyalty program benefits can be generous.

A free breakfast, some hotel loyalty points, and a $50 room upgrade make the frequent guest a happy guest and may still bring in more revenue to the hotel than the guest on an OTA booking.

Loyalty travelers are generally happier travelers when it comes to getting good value on hotel bookings.

Loyalty Traveler Case Study: Hotel Rates Comparison between OTAs and Hotel Branded Websites

Chicago, Illinois

Friday night, August 14, 2009

Remember three facts about Online Travel Agency Rates:

1.      OTAs do not display AAA rates which are typically the lowest rate about 50% of the time.

2.      OTAs charge a small fee of $1 to $5 per hotel booking that is disguised in the additional Tax and Fees rate charged by the OTA for the booking.

3.      OTA bookings do not qualify for frequent guest benefits in most cases. Points and benefits earned from a hotel stay booked through the hotel chain’s own website can be a $50 to $100+ value.

The Hyatt Regency Chicago could earn 2,000 Gold Passport points using a G2 booking bonus and earn 2,500 points per stay with the current Gold Passport promotion. Along with base points earned, the frequent guest would earn over 5,000 points for this one night stay at the Hyatt Regency Chicago. 5,000 points is sufficient for a free night at a Category 1 hotel. That is a lot of added-value to forego on an OTA booking.

Kayak.com has put money into a relaunch of TravelPost.com. My initial glance at the site reveals a major hurdle is still waiting to be leaped in catching up to the volume of TripAdvisor.com hotel reviews.

Major Hotel Review Sites

Last summer I attempted an analysis of TripAdvisor.com hotel reviews compared to some other hotel review sites.  Ultimately I concluded Expedia.com, owner of TripAdvisor.com and Hotels.com, had the most comprehensive database of hotel reviews on the web. No other hotel review site came even close.

Six sites I studied last July were:

1.    TripAdvisor (Expedia)

2.    Hotels.com (Expedia)

3.    IgoUgo (Travelocity)

4.    TravelPost (Kayak)

5.    Orbitz

6.    Yahoo Travel Guides

The basic methodology was to look at the number of recent hotel reviews for several major San Francisco hotels. I defined recent as any review posted on the hotel review website within the prior 12 months. 

Some hotel review sites displayed a good number of total reviews when checking a hotel rating, however, closer examination showed the vast majority of these hotel reviews were more than a year old.  Some of these hotel review sites had seen their popularity wane several years earlier.  TravelPost.com was one hotel review site sitting idle despite having one of the largest hotel review databases.

Last summer TripAdvisor.com appeared to be the only hotel review site on the rise with a database large enough to be generally useful to a broad range of potential hotel guests traveling around the USA and the world.

The Ascendance of Kayak.com

Now in 2009 Kayak.com is stating a commitment to promote TravelPost.com in a plan to tackle TripAdvisor.com in a subtle front against Expedia’s domination of the online hotel review scene.  It is too early to tell whether TravelPost.com can mount a competitive campaign.

The popularity of Kayak.com over the past couple of years is an indicator that TravelPost.com can receive plenty of advertising and referral traffic.  Kayak.com pulled in 6.25 million unique visitors during February 2009, according to Compete.com, compared to 8.19 million TripAdvisor.com visitors.  Kayak’s hotel review site TravelPost.com is still a toddler in popularity at 340,000 visitors in Feb 2009 compared to the giant TripAdvisor.

How effectively Kayak.com can refer people to TravelPost.com for hotel review submissions will play a key role in the success of this site. With Kayak.com already receiving 75% of the traffic of TripAdvisor.com, a hotel review site would be a natural extension to the one-stop check of Kayak.com.

The Hurdle – who will generate the reviews for TravelPost?

The primary issue I see at the moment is the database of hotels TravelPost.com is accessing.  I rechecked some hotels that I studied last July, eight months ago.

Here is an example to illustrate the database issue hurdle TravelPost.com must overcome to be a competitive hotel travel review website with TripAdvisor.com based on the member activity over the past 8.5 months as measured by hotel review posts.

Westin St. Francis, San Francisco is a major hotel with nearly 1,200 rooms in downtown San Francisco located on Union Square in the shopping district.  This hotel has had thousands of guests over the past 8 months.

 *  The raw numbers in this table indicate TripAdvisor.com grew by 111 hotel reviews in the past 8.5 months.  The reviews for the Westin St. Francis on TravelPost.com appear to have grown by 68 reviews, a respectable number of reviews added to the database.  A closer look at the source of these reviews indicates most of this growth is actually from using IgoUgo as an added database of hotel reviews on TravelPost.com.  There were only 3 reviews accessed from TravelPost.com since July 2008 during the timeframe that TripAdvisor added 111 reviews for the Westin St. Francis Hotel.

This is why TravelPost.com has a huge hurdle.  Getting the public posting is a challenge.

The following is an excerpt from my July 12, 2008 post “Online Hotel Reviews Website Comparison”.

Online Hotel Reviews

Travelers place a lot of faith in consumer-generated hotel reviews. I trust FlyerTalk.com content because there is a large community of travelers who provide opinions and feedback on each other’s comments. Most major upscale hotels around the world have user comments and reviews from the 100,000+ members of the FlyerTalk.com community.

I believe the self-monitoring independent community of FlyerTalk.com provides more accurate hotel reviews than what is typically found on TripAdvisor.com, particularly when it comes to the experience for elite frequent guests in the major hotel loyalty programs.

Social Media Co-Opted by Corporate Media

The best social media websites with consumer generated comments and hotel reviews have been co-opted by corporate media. Social media websites where users generate the content for free has been a successful marketing partnership for major travel industry players. What in many cases started out as independent, organically developed networks of people creating content for free to help other travelers has developed into the current condition of the major global travel reservations corporations like Expedia.com and Travelocity.com owning social network sites like TripAdvisor.com and IgoUgo.com as corporate subsidiaries.

Meta-search engines like Kayak.com who own TravelPost.com, and bulletin boards like FlyerTalk.com and Cruisecritic.com are not sellers of travel, but make money on an advertising model based on travelers frequently interacting as a community creating new content.

Major Online Hotel Reviews and Their Parent Corporations

IgoUgo.com hotel reviews and hotel rate meta-search engine = Travelocity.com (Parent Company)

TripAdvisor.com for hotel reviews and hotel rate meta-search = Expedia.com (Parent company)

Hotels.com has a large database for hotel reviews. Hotels.com is also an Expedia company. Hotel guests must have booked stay with Hotels.com to post a review and most of the reviews do not have any written comments. A point scale survey on Hotel Service, Hotel Condition, Room Comfort, and Room Cleanliness are used to give the hotel a rating on a 5 point scale. This website offers a quick snapshot of customer satisfaction for hotel.

TravelPost.com for hotel reviews and Kayak is a meta-search = Kayak.com (Parent Company)

Orbitz.com generates its own database of user-generated hotel reviews based on hotel guests booking through Orbitz.com and responding via e-mail to a post-stay request for a hotel review.

Yahoo! Travel uses a couple of different hotel review databases. When conducting hotel searches through the Yahoo Travel homepage the results use Travelocity and the hotel reviews are the same as Travelocity. When using Yahoo Travel Guides or FareChase for hotel searches the hotel reviews are a different set.

Update March 28, 2009: Here is a link to Elliott Ng’s blog discussing UpTake.com for metasearch of hotel reviews. You should defintiely take a look at the UpTake.com site.

She got a TV eye on me – Iggy Pop

Couple of things caught my attention on the web the past couple days.

1. TripKick Hotel Rooms website

The basic idea is the website tells you the difference in rooms in a hotel by factors such as view, noise, size, corner room, great bathroom.

Great concept and these are the primary features in hotel room detail that I consider when staying some place. These are the main factors, although I also want to know about other variables like:
– refrigerator situation (full or empty, regular fridge with mini bar selection or electronic fridge where moving an object gets a computerized charge to your hotel folio),
– seating (couch, one chair, two chairs, combination),
– TV placement and size,
– internet free or what cost,
– specific bathroom setup in regard to spa tub, shower, or both as separate units,
– window situation (open all the way, part-way, no way).

The hotel industry makes a site like TripKick a difficult proposition to carry out. Websites like SeatGuru have a relatively small variation on the types of aircraft flown around the world, whereas, there are thousands of variations of hotel room layouts and there are generally dozens of room types in each large hotel just based on the simple five variables View, Noise, Size, Corner Room, Great Bathroom.

The database of information necessary to make the project work is mindboggling. The concept is a great idea. The issue I see keeping the website from developing is the limitation of hotel data. I see many websites soliciting hotel reviews, but there are few sites even approaching the database of TripAdvisor. I regularly find hotels where hundreds or even thousands of guests have stayed over the past few months and the most recent review on TripAdvisor is six months to a year old. And what other hotel review site can even approach the number of reviews available on TripAdvisor?

TripKick is a great concept and I wish them the best of luck with the venture. And if it does take off, I am sure Expedia will be there with the incentives to put TripKick in the shade of their travel umbrella.

Call Waiting?

I like Glenn Haussman’s article on hotel bathrooms featured on Hotel Interactive.com. Thinking back on it, I don’t think I have ever picked up a bathroom phone. The phone next to the toilet seems oddly out of place to me too.