Marriott Rewards Summer Bonus promotion is MegaBonus with a seasonal name change. From June 1 to August 31, 2012 Marriott Rewards members can earn one Category 1-4 hotel free night certificate for every two Marriott hotel brand stays. The big change with this promotion is the earning limit is 3 free night certificates after six stays. Certificates are valid for one year from date of issuance which is an expanded benefit to recent offers that required redemption within six months.

This is my kind of promotion. Read More…

Marriott TravelCards are on sale beginning at 1pm eastern in today’s Wednesday 4/18 Daily Getaways Week 2 offer sponsored by the US Travel Association and American Express. Marriott TravelCards are available in five denominations from $50 to $1,000 at 11% to 20% discounts. Read More…

Wednesday, March 14 is the last day to book Marriott Rewards hotel nights at the lower hotel category level before 526 hotels increase by 5,000 points per night tomorrow, Thursday, March 15, 2012. The list of hotels with a reward category changes are on this Marriott Hotels issued PDF. The Marriott Rewards list of hotels is organized by hotel reward category and hotel brand. 3% of hotels are decreasing by one category (100 hotels) and 15% are increasing by one category (526 hotels).

Marriott Concierge message posted on FlyerTalk February 27, 2012 states hotel reservations must be booked before Thursday March 15 to get the lower category rate before the increases. Members who have reservations for hotel stays dropping in category on March 15 can receive a points rebate.

We have the list of new hotel categories for 2012 for you, which are effective for all reservations made after March 15, 2012.

Based upon your feedback in years past, we are releasing the full list of changes for 2012 (categories 1-8). You’ll find each hotel moving downward or upward by one category level within this PDF. To give you a sense of the impact of these changes with respect to the overall portfolio of brands and properties, 3% of hotels are decreasing by one category (100 hotels) and 15% are increasing by one category (526 hotels).

Again, these changes will go in to effect starting Thursday, March 15, 2012 so any reservations made prior to March 15 will be honored at the current category. If you have an existing redemption reservation at a hotel that is decreasing in category, you may call Marriott Rewards® Customer Support at 801-468-4000 to adjust the reservation after March 15.

Thanks and safe travels!

Andy & the Marriott Rewards team

I published tables of the Marriott Rewards hotel list of category changes organized by geographic location in a series of posts on the 2012 Marriott Rewards hotel category shifts for category 4 to 8. A large part of the increases are actually in Category 2 and 3 going up and I didn’t get around to organizing those changes by location.

Burn Marriott MegaBonus Free Nights before 96 hotels rise to Category 5 on March 15 (February 29, 2012).

Marriott Rewards – 138 Category 5-8 hotels moving up on March 15, 2012. (February 27, 2012).

Marriott Rewards hotels dropping category on March 15, 2012 (February 27, 2012).

Marriott Rewards Category Changes March 15, 2012 (February 27, 2012)

Rewards booked March 14 still qualify for lower category rate.

This may be a good time to redeem free night certificates and points.

Marriott Rewards – MegaBonus 2012 February 1 – April 30, 2012. Earn one free night every two stays valid for Category 1-4 hotels; maximum two free nights. Select Marriott Rewards members received targeted offers for three free night maximum and 25,000 to 50,000 points after 15 to 25 nights. LT post Jan 7, 2012.

The most significant issue affecting Marriott Rewards members when the hotel reward category reassignments happen on March 15, 2012 is the set of hotels moving from Category 4 to Category 5 that will no longer be available for reward nights with the free night certificates earned in the past two Marriott MegaBonus promotions.

The free night certificates received for MegaBonus and the enrollment free night certificate for Marriott Visa cardmembers are limited to category 1-4 hotels. Nearly 100 hotels are rising from category 4 to category 5 and will not be available for reward nights using these certificates after March 15.

Marriott Rewards members sitting on reward night certificates may want to closely examine the list of hotels in this post rising from category 4 to category 5 on March 15, 2012 and decide to redeem certificates for hotel stays prior to March 15. You can book a stay using the certificate for dates past March 15 as long as you make the reservation before the hotel rises to category 5.

Marriott Visa Premier cardmembers receive a certificate good for category 5 hotels with renewal membership. Check out this list of category 5 hotels moving to category 6 to see if there may be a current category 5 property to book your reward night before the hotel rises to category 6 on March 15.

Marriott Rewards this morning released the full list of hotel category reassignments effective Thursday, March 15, 2012.

• 100 hotels are decreasing by one category (3% of Marriott brand hotels globally).
• 526 hotels are increasing by one category (15% of Marriott brand hotels globally).

Reservations can be made using the current reward category rates until March 14, 2012. Reward reservations you already have at a hotel that will be dropping in category can be adjusted downward after March 15 to the lower rate by calling Marriott Rewards Customer Support at 801-468-4000.

The full list of hotel category changes with explanations and a category distribution graphic is available through the link in this FlyerTalk post. The hotel reward category distribution shows a competitive edge for Marriott Rewards with the high proportion of hotels in the lower four of eight reward categories.

On a personal note:

The past three years I have mounted social media attacks primarily on Marriott Rewards and Hilton HHonors each February and March when the announcement was made that hotel reward categories were being changed, yet these programs refused to release the full list of hotels changing categories prior to the changes taking effect.

Big thumbs up to Marriott Rewards for changing to a fully transparent announcement. Many of us using hotel loyalty programs take our loyalty as a serious investment in our travel budgeting for hotel stays. This is a consumer friendly move by Marriott Rewards. Thank you.

I will follow up this post in the next day or two with a detailed analysis of the Marriott Rewards hotel category reassignment changes.

The Autograph Collection of Marriott is one of the most exciting concepts to come out of a major hotel loyalty program. In the past two years since the launch of this Marriott brand to market independent luxury and boutique hotels, the collection has grown to 32 hotels with the recent addition of two Miami South Beach properties: Winter Haven and Blue Moon. These properties have decent reviews on TripAdvisor. The cost of Miami Beach hotels is astronomical and the ability to use Marriott Rewards points is one way to save on room expenses for this hot spot for hotels.

Winter Haven and Blue Moon are both Marriott Rewards category 7 hotels at 35,000 points per night and 5th night free on award stays.

I have to say that I am not thrilled about the functionality of the Autograph Hotels website. I simply wanted to see what reward category the two Miami Beach hotels are assigned to and I couldn’t easily get from the Autograph Collection home page to the hotel page. It was far easier to just Google the hotel name and go directly to the website.

The Saint Hotel New Orleans is also a new addition to Autograph Collection and is a category 6 hotel reward at 30,000 points per night.

Marriott anticipates having 60 hotels in Autograph Collection by the end of 2012.

Here is the Marriott press release with more details about the three Autograph Collection hotels mentioned here.

Over the next few weeks I will compare aspects of different hotel loyalty programs. While it is easy to look at the different websites and compare member benefits, the proportion of hotel brands and their market segment as a proportion of hotels participating in a hotel loyalty program tends not to be as well known.

Hotel Chain Scales are used by hotel industry analysts at STR.com to segment hotel brands into luxury, upper-upscale, upscale, upper midscale, midscale and economy categories.

The largest hotel loyalty programs for the US are Hilton, Marriott and IHG in terms of the size and broad range of hotels in different market segments. Wyndham Rewards, Choice Privileges and Best Western Rewards are comparable megachain hotels, but there are far fewer hotels in the upscale to luxury segments in these three brands. Starwood (1,100 hotels) and Hyatt (500 hotels) have a high proportion of upscale to luxury hotel brands in their portfolios, however, the number of hotels are far fewer in these chains and not as useful for travelers needing wide geographic coverage.

Hotel Brands and Market Segments

What is a luxury hotel or an upper-upscale hotel?

Price is generally the defining line between hotel market segments. I do not work in the hotel industry and I am an amateur analyst interpreting numbers from hotel industry data. STRGlobal.com provides industry data reports and I gather statistical data about the hotel industry regularly from the free data provided online.

STR has a list of hotel brands in different chain scale segments based on the average room rate data for thousands of hotels worldwide.

This post uses the 2011 STR US Chain Scales  along with the latest hotel properties data for each brand from the hotel chain’s websites to compare market segments for hotel brands of Hilton, IHG and Marriott.

Basically I want to see how the hotels in Hilton, IHG and Marriott segment out in each chain and compare to each other when looking at the number of luxury, upscale and midscale hotels in each hotel loyalty program.

Hilton Worldwide Hotel Brands with Market Segment and Number of Hotels

• Hilton Worldwide has 3,712 hotels in this list, but this is only an estimate. New hotels open every few days.The percentage of hotels in each brand is listed in ( ).
• Conrad Hotels (luxury) = 18 hotels (<1%).
• Waldorf Astoria Hotels & Resorts (luxury) = 23 hotels (<1%).
• Hilton Hotels and Resorts (upper upscale) = 540 hotels (15%) in 78 countries including 70 Resorts.
• Embassy Suites (upper upscale) = 201 hotels (5%) with 193 in US and 8 international.
• Hilton Grand Vacations (upper upscale) = 50 properties (1%).
• DoubleTree by Hilton (upscale) = 250 hotels (7%) in 17 countries.
• Homewood Suites (upscale – extended stay) = 309 hotels (8%) in North America.
• Hilton Garden Inn (upscale) = 515 hotels (14%) with 130 in development.
• Hampton Inn (upper midscale) = 1,800 hotels (48%) with more than 1,700 in US and growing international expansion recently.
• Home2 Suites (upper midscale – extended stay) = 6 hotels (<1%).

Marriott International Hotel Brands with Market Segment and Number of Hotels

• 3,747 properties in 13 brands in 72 countries. This total does not include Marriott Executive Apartments which earn Marriott Rewards points, but are extended stay contracted properties and not a typical hotel stay.
• Ritz-Carlton (luxury) = 81 hotels (2%).
• JW Marriott (luxury) = 62 hotels (2%).
• Marriott Hotels & Resorts (upper upscale) = 521 hotels (14%).
• Renaissance (upper upscale) = 160 hotels (4%).
• Autograph Collection (upper upscale) = 29 hotels (<1%).
• Marriott Vacation Club (upper upscale) = 59 properties (2%).
• Marriott Conference Centers (upper upscale) = 7 hotels (<1%).
• Courtyard (upscale) = 926 hotels (25%).
• AC Hotels (upscale) = 82 hotels mostly in Spain (2%).
• SpringHill Suites (upscale – extended stay) = 299 hotels (8%).
• Residence Inn (upscale – extended stay) = 627 hotels (17%).
• Fairfield Inn (upper midscale) = 689 hotels (18%).
• TownePlace Suites (upper midscale – extended stay)= 205 hotels (5%).

InterContinental Hotels Group

• 4,452 hotels (as of September 2011)
• InterContinental Hotels (luxury) = 171 hotels (4%).
• Crowne Plaza (upscale) =  401 hotels (9%).
• Hotel Indigo (upscale) =  38 hotels (<1%).
• Staybridge Suites (upscale – extended stay) = 195 hotels (4%).
• Holiday Inn (upper midscale) = 1,238 hotels (28%).
• Holiday Inn Express (upper midscale) = 2,103 hotels (47%) with 1,866 in Americas.
• Candlewood Suites (midscale) = 300 hotels (7%).
• Holiday Inn Club Vacations = 6 properties (<1%).

I have some issue with the broad segmentation of Crowne Plaza and DoubleTree as Upscale rather than Upper Upscale for some locations and Holiday Inn as Upper Midscale for some locations where the Holiday Inn is more upscale.  Keep in mind in the real world of travel there will be some Crowne Plaza and DoubleTree hotels that will be just as nice or better than the nearby Marriott, Hilton or Embassy Suites.

How the hotel chains stack up when brands are compared by market segment.

Luxury market segment

• IHG = 171 hotels (InterContinental)
• Marriott = 143 hotels (Ritz-Carlton, JW Marriott)
• Hilton = 41 hotels (Conrad, Waldorf Astoria)

Upper Upscale market segment

• Hilton = 791 hotels (Hilton, Embassy Suites, Hilton Grand Vacations)
• Marriott = 776 hotels (Marriott, Renaissance, Autograph Collection, Marriott Vacation Club)
• IHG = 0 hotels (based on STR chain scale rankings, but in reality many Crowne Plaza hotels are upper upscale).

Upscale market segment

• Marriott = 1,934 hotels (Courtyard, Residence Inn, AC Hotels)
• Hilton = 1,074 (Hilton Garden Inn, Homewood Suites, DoubleTree)
• IHG = 634 hotels (Crowne Plaza, Hotel Indigo, Staybridge Suites)

Upper Midscale market segment

• IHG = 3,341 hotels (Holiday Inn, Holiday Inn Express)
• Hilton = 1,806 (Hampton Inn)
• Marriott = 894 (Fairfield Inn, TownePlace Suites)

Midscale market segment

• IHG = 300 (Candlewood Suites)

The key point here is to consider what market segment you desire for your travels. IHG Priority Club will tend to be lower room rates, but Priority Club does not offer frequent guest elite members the level of defined benefits provided by Hilton HHonors or Marriott Rewards to their md-tier and top-tier elite members.

Another point to add is the practice of placing branded hotels in the same chain adjacent to each other. This is really common with Marriott where Courtyard and Residence Inn are literally adjacent hotels in many places. I have seen three Marriott properties in the same location in places. Geographic coverage is not as extensive as you might think when all the locations with multiple properties are considered. On the other hand, the placement of hotels in the same chain next to each other makes hotel hopping for loyalty promotion stay credit an easy task when you want to earn free Marriott MegaBonus nights.

Comparison of hotel loyalty program benefits across these hotel brands will be discussed in future posts.

The Carlton in Manhattan joins the Marriott family as the 27th hotel in the Autograph Collection brand. The Madison Avenue luxury hotel was previously a member of Preferred Hotel Group.

Originally opened in 1904 as the Hotel Seville, The Carlton Hotel recently  underwent a multi-million dollar makeover and is now a contemporary enclave for  both world travelers and local trendsetters who want to be in the middle of the action and surrounded by luxury in New York City.

The hotel is located in Midtown Manhattan and is only steps away from entertainment, architectural and shopping icons such as Madison Square Garden, the Empire State Building, and Macy’s flagship Herald Square store.

Back inside, the hotel includes stylish rooms, suites and public areas influenced by renowned designer David Rockwell; New York’s best new restaurant of 2011 as acclaimed by Esquire Magazine; and a vibrant nightlife and live entertainment scene that has featured performances by Ne Yo, Swiss Beatz, Tito Puente Jr. and N’Dea Davenport.

Property Highlights

• Millesime Restaurant. Featuring the cuisine of 2 Michelin Star Executive Chef Laurent Manrique, the restaurant is a must for fans of classic seafood and fine French cuisine.
• Salon Millesime. This lounge is the place to be and to be seen. You can relax with a cool cocktail, dine on small plates and listen to hip sounds from live performers or a select roster of all-star DJs.
• The Waterfall. It cascades down two floors and comes to rest in the lobby, creating a dramatic backdrop as you enter the hotel.

I checked The Carlton Hotel website for a photo of this Waterfall and I don’t see it, unless it is water falling in front of the photo on the right?

Carlton Hotel NY lobby.

I am not familiar with The Carlton Hotel so I saw much more information on the hotel’s own website with video and 40 photos of the hotel and rooms compared to the four photos on the Marriott Autograph Collection site. The rooms look like fully luxury furnished rooms to me.

The Carlton Hotel, New York is Marriott Autograph Collection member.

A common complaint I read about hotel loyalty programs is the sameness of the hotels in each brand. The Autograph Collection debunks that criticism of chain scale hotels by offering Marriott Rewards benefits and redemption opportunities at independent hotels partnering with Marriott.

Several hotel chains have launched alliance brands to attract high-end independent properties to a hotel loyalty program for marketing purposes. IHG has InterContinental Alliance Resorts, Choice has the Ascend Collection, Starwood has the Luxury Collection and Hilton has the Waldorf-Astoria Hotels & Resorts.

Marriott plans to add several more member hotels to the Autograph Collection over the next few months including Union Station Hotel in Nashville rebranded from a Wyndham Grand Hotel property to the Marriott Autograph Collection just today and hotels rebranding in New Orleans and Miami South Beach.

Marriott Hotels has several promotion offers for gift cards now through January 8, 2012. Gift card shipping is $1 for U.S. addresses.

10% Bonus on Marriott Gift Card Value

Amtrak promotion code AMT or Marriott Associate Friends & Family promotion code MMT both offer 10% added value to a Marriott Gift Card. You can purchase any gift card amount from $25 and up. The 10% added value means the actual value on the card will be $1,100 when you pay $1,000 for a gift card.

Earn 10 Marriott Rewards points per dollar for buying Gift Cards - up to 25,000 bonus points.

Another gift card promotion offers 10 Marriott Rewards points per dollar in gift card value purchased, up to 25,000 bonus points. This could be a better than 10% value depending on how you use points. There are Ritz-Carlton Hotels for 30,000 points per night that are more than $300 per night.

Hertz Rental Car Marriott Gift Card Offer 

Get $50 Hertz rental car voucher with $250 Marriott Gift Card purchase. Promotion code = Hertz.

Save 10% on Marriott VacationCards and earn up to 10,000 Delta Skymiles bonus miles.

A Marriott VacationCard promotion with Delta Airlines gives a 10% discount in the cost of a $1,000 or $2,000 VacationCard and 1,000 Delta Skymiles bonus miles for each $1,000 in VacationCard value, up to 10,000 bonus miles. This offer is only available through January 1, 2012.

What is the difference between Marriott Gift Card and Marriott VacationCard?

See this FlyerTalk thread where Counsellor posted the difference between Marriott Gift Cards and VacationCards.

This is a reminder that October 31, 2011 is the last day you can register for Marriott Rewards MegaBonus offer. The main offer is one free night at a category 1-4 hotel after two hotel stays paid with VISA (any VISA credit card) between September 15 and January 15, 2012.

This offer is one of the highest value hotel promotions currently available, especially if you just need two one-night hotel stays over the next 11 weeks. Hotel rates during the Thanksgiving week, Christmas/New Year’s week and the second week of January are typically among the lowest hotel rates of the year in many locations, particularly where hotels are business traveler oriented like many urban centers.

I think of this offer as the opportunity to spend $100 at two hotels and get a free certificate that might be a $200 value at some other Marriott hotel. The certificate received after two hotel stays is valid only for the lowest four hotel reward categories, but Marriott is bottom heavy meaning a large percentage of the 3,400+ hotels in Marriott are in these four lowest reward categories in Marriott Rewards eight categories of hotel rewards.

Register online or call 1-888-627-7468 and register by phone through October 31, 2011. You must have your account earning preference set to “points” to see the Fall MegaBonus promotion offer.

Here is my Loyalty Traveler post on the MegaBonus promotion from August 16.

Marriott Rewards More Stays, More Miles

For guests who do not use Visa, there is also the Marriott Rewards “More Stays, More Miles” offer. This offer does not require a Visa payment. There is also no registration deadline for Marriott’s Miles promotion.

Earn up to 30,000 bonus miles starting with 1,000 miles on your second stay, 1,500 miles on 3rd and 4th stays and 2,000 bonus miles on additional stays through December 31, 2011. Here is my Loyalty traveler August 31 write-up on Marriott’s miles offer.

‘Joey Quits’ is a viral video of a guy who quits his job at Marriott Hotels Renaissance Providence accompanied by the ’What Cheer? Brigade’ band.

Barbara DeLollis, writer of Hotel Check-in at USA Today has a little more background on Joey’s story.

Hotel Check-in also has another story on a fired hotel employee at the Casa Monica Hotel in St. Augustine, Florida that is a Kessler Collection hotels and has the distinction of being the first hotel in 2010 to become part of the independent hotels affiliated with Marriott through the Autograph Collection brand.

Sean May was fired last week from his position as a front desk supervisor at the Casa Monica hotel for refusing to remove an American flag lapel pin he allegedly had been wearing to work for the previous two years.

Here are Sean May stories from Jacksonville News.

Employee told to remove US flag pin (October 13, 2011)

Hotel fires man who wore US flag pin (October 14, 2011)

The only other interesting Marriott news I have seen in the past week is Melanie Nayer’s piece on the new Autograph Collection website with no Marriott branding on its webpages. That move might be a public relations bonus in view of this flag pin issue at the Casa Monica Autograph Collection hotel.

I particularly like the disneyesque moniker for employees at the Casa Monica hotel who are called ‘Grand Performers’.

Perhaps the What Cheer Brigade should head south from Providence to Florida!