The basic offer is 6,500 bonus points after the 2nd, 4th and 6th stays during the promotion period for a potential 19,500 bonus points. There is also the option to earn 1,000 airline miles instead of 6,500 bonus points, however, the excellent exchange rate for Wyndham Rewards points-to-miles means members who desire miles will earn more miles by choosing the points bonus and then converting points to miles at a later date (6,500 points = 2,600 miles in most programs).

There is also an online booking bonus of 1,000 points for your first three bookings after promotion registration. And if you have a Wyndham Rewards VISA card there is an additional 500 points bonus on your first three bookings for a maximum 1,500 bonus points with VISA payment.

Wyndham Rewards Hotel Brands:

• Wyndham Hotels and Resorts®,
• Ramada®,
• Days Inn®,
• Super 8®,
• Wingate by Wyndham®,
• Baymont Inn & Suites®,
• Microtel Inns & Suites®,
• Hawthorn Suites® by Wyndham,
• TRYP by Wyndham™,
  Howard Johnson®,
• Travelodge®
• Knights Inn®

Loyalty Traveler Analysis

Assume you book six one-night hotel stays online and do not pay with Wyndham Rewards Visa during the promotion period. Wyndham has some of the lowest rates around with its economy brand hotel chains. Assume you choose hotels with an average nightly rate of $60. All Wyndham brands earn 10 points per dollar with the exception of Hawthorn Suites at 5 points/$1.

• Stay 1 = 600 points ($60 x 10 points/$1) + 1,000 online booking bonus points = 1,600 points.
• Stay 2 = 600 points ($60 x 10 points/$1) + 1,000 online booking bonus points + 6,500 Gift Me bonus points = 8,100 points.
• Stay 3 = 600 points ($60 x 10 points/$1) + 1,000 online booking bonus points = 1,600 points.
• Stay 4 = 600 points ($60 x 10 points/$1) + 6,500 Gift Me bonus points = 7,100 points.
• Stay 5 = 600 points ($60 x 10 points/$1) = 600 points.
• Stay 6 = 600 points ($60 x 10 points/$1) + 6,500 Gift Me bonus points = 7,100 points.

Total Points earned = 26,100 points for $360.

26,100 points can be converted into 10,000 airline miles or one to four hotel nights depending on where you choose to stay with your Wyndham Rewards points. I rank this offer as a good value 50% rebate potential if you plan your stays to maximize the promotion value of this offer. There are over 7,000 hotels in Wyndham Rewards and many hotels will offer savings over $100 on a 10,000 or 14,000 points reward night.

Redeeming Wyndham Rewards points

Most hotel rewards in Wyndham brands in the US and Canada are divided into four tiers:

• Tier 1 = 6,000 points
• Tier 2 = 10,000 points
• Tier 3 = 14,000 points
• Tier 4 = 16,000 points

These reward tiers cover most of the hotel brands except Wyndham Hotels and Resorts rewards which are as low as 10,000 points per night for Wyndham Oklahoma City up to 45,000 points per night for one of the two Wyndham Hotels in New York City (the other is only 25,000 points). Most Wyndham Hotels in the US are 15,000 or 20,000 points per night.

Wyndham Rewards Gift Me Promotion is a high value hotel stay rebate.

The “Cash Back every Two Stays” component of the promotion provides a $20 Visa gift card for every two stays during the promotion, up to $60 cash back after six stays.

Wyndham Rewards $20 Cash back with every two stays terms:

• Wyndham Rewards members must register for promotion at wyndhamrewards.com/cash or call 1-866-996-7937 to register.
• Complete two separate stays between September 15 and November 18, 2011.
• Earn a US$20 VISA gift card after the second (2nd), fourth (4th) and sixth (6th) stays.
• Member will receive an email after each qualifying stay with instructions to complete an online redemption form for $20 VISA gift card.
• VISA card online redemption form must be completed within 60 days of email.
• Maximum $60 in VISA gift cards per member.
• Checkout date after November 22, 2011 will not count for this offer.
• Double points or miles can be earned for up to three rooms for each of first three stays.
• Only residents of the U.S., Canada and Mexico are eligible for this offer. See below for a separate European residents promotion.
• Super 8 China properties are not participating in this offer.
• Double miles are only available with select airlines: American, Aeroplan, Aeromexico, Amtrak, Continental, Delta, Frontier, Southwest, Spirit, Sun Country, United, US Airways.

Wyndham fall 2011 US-Canada-Mexico promotion for Double Points or Miles and Cash Back.

Loyalty Traveler Analysis:

Wyndham Rewards has more hotel members than any other hotel loyalty program with over 6,500 hotels in the following brands:

• Wyndham Resorts
• Wyndham Garden
• Wingate
• Days Inn
• Ramada
• Super 8
• Baymont Inn & Suites
• Microtel Inn & Suites
• Howard Johnson
• Travelodge (Hotels in Canada do not participate in Wyndham Rewards)
• Knights Inn
• Hawthorn Suites

Too bad this offer is limited to double points or miles for only three stays and a cash back rebate for six stays. The ability to earn double points for up to three rooms on the first three stays is probably the most valuable feature of this promotion.

The high exchange rate of points-to-miles transfers with Wyndham Rewards generally makes earning points the better value during promotions.

Earning Double Miles vs. Double Points Comparison

Assume you spend $400 for three stays during this promotion. Wyndham Rewards members earn 10 points/$1 at all Wyndham hotel brands, except Hawthorn Suites at 5 points/$1.

• $400 in hotel spend with double points earns 8,000 points = 3,200 miles.
• $400 in hotel spend with double miles earns 1,600 miles.
• Choosing double points and exchanging points-to-miles earns miles at twice the rate of double miles.

Wyndham Rewards points to miles exchange rate is static meaning the rate is the same regardless of the number of points transferred to miles. 10 points = 4 miles in most programs. Points-to-Miles transfers must be made in 8,000 or 17,500 or 30,000 blocks of points. Wyndham Rewards has the best exchange rate for points-to-miles transfers of any hotel loyalty program for smaller points transfers.

17,500 Wyndham Rewards points = 7,000 miles for American, Continental, Delta, United, US Airways.

European Version of this offer

European residents of Wyndham Rewards have a slightly different offer during the same promotion period of September 15 – November 18 for 8,800 bonus points after every two stays and bonus may be earned three times. The promotion advertises this as bonus points that may be exchanged for a 20GBP or 30EUR VISA gift card.

As shown above the points have better value for points-to-miles exchange or hotel stays. A European member in the states can get six stays at inexpensive Wyndham hotel brands for under $500 and earn over 30,000 points. Wyndham brands in New York City like Wingate and Ramada often have rates over $300 per night and the points can be redeemed for one or two nights at these locations.

Register at wyndhamrewards.com/freegift or wyndhamrewards.de/freegift.

Wyndham Fall 2011 European member promotion for 8,800 bonus points every two stays.

Participating Wyndham Rewards hotel brands for this promotion.

• Ramada
• Days Inn
• Baymont Inn & Suites
• Hawthorn Suites
• Howard Johnson
• Knights Inn
• Super 8   (China excluded)
• Travelodge   (U.S. only)
• Wingate by Wyndham
• Wyndham Hotels & Resorts  (Europe, North America, Caribbean, Latin America and China only)

Wyndham Rewards ‘Stay Twice and Earn a Free night” Promotion.

1. Promotion for residents of Europe (LT Note: T&C do not define Europe by country.)
2. Register at WyndhamRewards.com/freenight or wyndhamrewards.de/freenight using a valid email address.
3. New members enrolled at property locations are automatically enrolled in promotion.
4. Booking period 1 July – 31 August, 2011.
5. Stay period from 1 July – 30 September, 2011.
6. Stay must be completed by 30 September to qualify for promotion bonus of 15,000 points after two stays at any participating hotels.
7. Members earning miles instead of Wyndham Rewards points are still eligible for 15,000 bonus points after two stays.
8. 15,000 points bonus may be earned four times (8 total stays) during promotion period for 60,000 total bonus points.

Loyalty Traveler analysis:

This is a good deal for Europeans coming to the U.S. where many of these Wyndham brand hotels have rates under $60 per night. The cost of eight hotel stays is feasibly under $500USD all in for travel in the Super 8, Knights Inn, Howard Johnson and Travelodge brands. Baymont Inn, Ramada and Hawthorn Suites will run $60 to $120 in most places around the U.S.

Wyndham Hotels & Resorts have some nice properties. Many of the other Wyndham Rewards brands are budget and midscale hotel segments. Baymont Inn and Ramada are the upper midscale segments for Wyndham brands. Hawthorn Suites extended stay hotels were formerly part of a Hyatt Hotels purchase, then sold to Wyndham.  

Wyndham Rewards hotel brand descriptions.

Wyndham Hotels and Resorts room rates range from $100 to $300 per night, depending on location.

The high value of this promotion is the ability to earn 60,000 bonus points for as little as $500USD and have sufficient points to redeem four to eight free nights at hotels all over the U.S.

Wyndham Rewards U.S. and Canada Hotel Rewards link.

Wyndham brands in the U.S., aside from Wyndham Resorts, are categorized in four tiers:

Wyndham Reward Nights for Howard Johnson, Super 8, Days Inn, Knights Inn, Travelodge, Ramada, Baymont Inn

• Tier 1 = 6,000 Points 
• Tier 2 = 10,000 Points 
• Tier 3 = 14,000 Points
• Tier 4 = 16,000 Points    

Wyndham Rewards Global Hotel Rewards link.

Germany has several Ramada brand hotels ranging in reward cost from 6,000 points with most being 10,000 points and rising up to 20,000 and 30,000 points for locations like Berlin.

Ramada Hotels in Köln, Germany are 50 to 60EUR for weekend nights in July depending on rate type.

Wyndham Hotel Rewards property by State and Country link.

This promotion offers the possibility to earn at least two to three free nights at most Wyndham properties in the 20,000 or 25,000 points range.  Some Wyndham Hotels and Resorts in a city like New York, Amsterdam and St. Petersburg are 45,000 points for a free night.

This is a 5-key offer for European residents with the potential to earn a full rebate on hotel spend  in the next three months after 8 hotel stays. 60,000 bonus points is good for three to ten nights in free future Wyndham Rewards hotel stays.  

P.S.

Personally I found Wyndham Rewards free nights very easy to redeem at last minute during my 2,200 mile road trip last month through the Pacific Northwest of the USA.

Wyndham Rewards European promotion for 15,000 points after 2 stays 1 Jul-30 Sep.

Update July 6: [Note from Ric Garrido- This paragraph was written as a result of incorrect information posted on Wyndham Rewards sites for UK, Ireland, Germany which apparently caught the attention of Wyndham Rewards. See July 7 update].  Wyndham Rewards reduced the earn rate for hotels December 22, 2010. I just realized the earn rate for most Wyndham Rewards hotel brands dropped from 10 points/US$1 to 5 points/US$1 in December 2010 for all hotel brands except Wyndham and Hawthorn Suites remain at 10 points/US$1.

Interesting point is while European members still earn 10 points/US$1 for Hawthorn Suites, US/Canada members earn only 5 points/US$1 for stays at Hawthorn Suites as of December 2010.

Update July 7: Received an email from Wyndham Rewards today. Turns out their European website information is incorrect and the earning rates are the same for Europeans and Americans at 10 points/$1 for every Wyndham brand, except Hawthorn Suites at 5 points/$1. All you Europeans can thank me with a complimentary beer when you are visiting Monterey.

Or maybe Wyndham Rewards should give me complimentary top elite status. (That’s a hotel loyalty program joke some readers may get.)

Members with earning preference of miles are also eligible for the 1,000 bonus points per stay. The good points-to-miles exchange rate of 10 points = 4 miles for most frequent flier programs means points are generally the better earning choice for Wyndham Rewards members who want miles, unless there is a miles bonus. The normal miles earn rate is only 2 miles per $1 when earning preference is set to miles rather than points.

Wyndham is a necessary choice sometimes when traveling rural America. There are many places where Best Western, Choice Hotels and Wyndham will be the only hotel loyalty program options and this 1,000 points bonus promotion provides some kind of hotel stay rebate.

Free nights with Wyndham Rewards for most hotel brands in U.S. are assigned to four tiers at 6,000 points, 10,000 points, 14,000 points and 16,000 points. Four $50 hotel stays during this promotion can be sufficient for a free 6,000 points award night. 

Also, keep in mind this summer that Best Western has three stays for one free night from June 19-August 14. I’ll write up this offer once the details are online, probably next week. The link gives the Best Western promotion details from FlyerTalk and Best Western representatives have confirmed details of this offer to me. 

Choice Hotels is offering 8,000 bonus points for two stays from May 19-August 11. Loyalty Traveler post May 16.

The last sentence of the Wyndham Rewards 1,000 bonus points per stay promotion terms raises concern for me: 

“Each individual hotel must elect to participate in the Promotion.”

That is way too vague for my comfort level when making hotel stay plans.

Do I need to call each hotel and ask?

There are too numerous to count brands in Wyndham Rewards. They seem to create new brands in their dreams at night. No wait…they actually added Dream and Night as two new hotel brands in Wyndham this year. 

Wyndham Hotel Group brands

Wyndham Hotel Group

• Wyndham Hotels and Resorts
• Wyndham Grand Collection
• Wyndham Garden
• Wingate by Wyndham
• Hawthorn Suites by Wyndham
• Ramada Worldwide
• Days Inn
• Super 8
• Baymont Inn & Suites
• Microtel Inn & Suites
• Howard Johnson
• Travelodge
• Knights Inn
• Planet Hollywood
• Dream
• Night
• Tryp

$117 for two nights at a Wyndham Hotel is a deal you’d be hard to match with Priceline or Hotwire hotel buys.

Wyndham Rewards is one of the best hotel loyalty programs for low level points-to-miles exchanges with airlines. Wyndham Rewards has a fixed rate of exchange at 8,000 points = 3,200 miles with most major US airlines.

Buy 48,000 points for $135 (AmEx) or even $150 and convert to 19,200 miles in American, Air Canada Aeroplan, Continental, Delta, Frontier, United and US Airways and a few others.

Hotel Rewards in U.S. for most Wyndham Rewards brands like Ramada, Super 8, Days Inn, Howard Johnson, Travelodge, Knights Inn, Microtel Hawthorn Suites and Baymont are assigned to four tiers.

Wyndham Rewards for one hotel free night at most Wyndham brands:

• Tier 1 = 6,000 points
• Tier 2 = 10,000 points
• Tier 3 = 14,000 points
• Tier 4 = 16,000 points

Wyndham Hotels and Resorts are a separate category of rewards at 15,000 to 45,000 for properties around the world. In the U.S. most Wyndham hotels are in the 15,000 to 25,000 points range.

Wyndham Rewards points on Discover America Daily Getaway Wednesday May 4, 2011

16,000 points = $50 ($45.00 if payment with American Express). 725 sets available. Maximum purchase is two per member.

28,000 points = $69 ($62.10 if payment with American Express). 125 sets available. Maximum purchase is one per member.

32,000 points = $100 ($90.00 if payment with American Express). 400 sets available. Maximum purchase is one per member.

48,000 points = $150 ($135.00 if payment with American Express). 150 sets available. Maximum purchase is one per member.

50,000 points = $130 ($117.00 if payment with American Express). 298 sets available. Maximum purchase is one per member.

Oddly the price is not the same rate for these Wyndham Points packages. 28,000 points and 50,000 points are best buys with a rate around $2.50 for 1,000 points compared to $3.12 per 1,000 for the other three sets.

A member may purchase a maximum of six sets of Wyndham Rewards points from these five offers for a total of 190,000 points for $494.10.

This is really an excellent deal. 190,000 points can be converted to 76,000 airline miles (plus any bonuses like US Airways) or buy a whole lot of hotel nights or even a one week Wyndham Resort beach vacation. This deal certainly beats Starpoints at 20% off or $28 per 1,000 points for someone wanting frequent flyer miles.

• Earn 2x points or miles on 2^nd stay.
• Earn 3x points or miles on 3^rd stay.
• Earn 4x points or miles on 4^th stay.

Promotion registration is required.

Hotel stays must be completed by May 7^th to qualify for this promotion.

There are no additional bonus points or miles for more than 4 stays during the promotion period. You do not earn 4x points for every stay after the 4th stay.

Earn 1,000 additional bonus points for hotel stays paid with Wyndham Visa card on 2^nd, 3^rd and 4^th stays. Maximum credit card additional bonus is 3,000 points.

Wyndham Rewards hotel brands include over 6,500 hotels in Wyndham Hotels & Resorts, Wyndham Grand Collection, Wyndham Garden, Wingate, Hawthorn Suites, Ramada, Days Inn, Super 8, Baymont Inn & Suites, Microtel Inns & Suites, Howard Johnson, Travelodge and Knights Inn.

Loyalty Traveler Analysis

This promotion only offers a bonus on the 2^nd, 3^rd and 4^th stays during the promotion period. Unlike recent promotions from other hotel loyalty programs, this offer does not apply 4x points to all previous stays.

Basically the best strategy is maximize the dollar spend on the 4^th hotel stay. An expensive vacation or business stay or an extended stay could make this a high value points bonus.

My analysis below shows the best choice for members wanting to maximize miles is choosing bonus points. Wyndham Rewards points will likely result in more miles through points-to-miles exchange rather than choosing bonus miles for this promotion. Wyndham Rewards has the highest static exchange rate for points-to-miles of any hotel loyalty program. Static exchange rate means the rate is the same (2.5 Wyndham Rewards points = 1 mile) regardless of the number of points converted to miles.

High-end Wyndham Rewards hotels run 25,000 points to 45,000 points per night.

Assume $200 per stay for four stays.

• Stay 1 = 2,000 points ($200 x 10 points/$1)
• Stay 2 = 4,000 points ($200 x 20 points/$1)
• Stay 3 = 6,000 points ($200 x 30 points/$1)
• Stay 4 = 8,000 points ($200 x 40 points/$1)

$800 hotel spend over 4 hotel stays earns 20,000 points. You will have sufficient points for a Tier 4 award (16,000 points) or a low tier Wyndham Hotel (15,000), but you will have insufficient points for a high end Wyndham Hotel or Resort in locations like downtown  Chicago (25,000 to 45,000), New York (25,000 to 45,000) or Sugar Bay Resort, St. Thomas, U.S. Virgin Islands (45,000).

Earning Miles

Wyndham Rewards earns miles with 20 different airlines and Amtrak. Wyndham Rewards has one of the highest point-to-miles exchange rates among hotel loyalty programs. Programs like Marriott and goldpoints plus have higher exchange rates in their dynamic points-to-miles system, but that requires large numbers of points (100,000+) to get a better exchange rate than Wyndham Rewards.

Most airlines earn at the rate of 2 miles per $1 or 500 miles per stay at Wyndham Hotels and Hawthorn Suites. You will need to analyze earn rates to determine if more miles are earned choosing 2x, 3x and 4x miles or choosing points and making a points-to-miles exchange with a static exchange rate of 8,000 points = 3,200 miles or 2.5 points = 1 mile with most frequent flyer programs.

Here is a sample earning table:

Assume $200 per stay for four stays and United Mileage Plus.

• Stay 1 (Microtel) = 2,000 points or 400 miles (base earning rate).
•      ($200 x 2 miles/$1) Points are better = 800 miles.
• Stay 2 (Hawthorn Suites) = 2,000 points ($200 x 10 points/$1) or 1,000 miles (double miles 2 x 500)
•      (Miles are better choice since Hawthorn Suites has low 5 points/$1 earn rate. 2000 points = 800 miles).
• Stay 3 (Super 8 ) = 6,000 points or 1,200 miles (triple miles)
•      ($200 x 30 points/$1 or 6 miles/$1 = 1,200 miles) 6,000 points are better = 2,400 miles.
• Stay 4 (Wyndham) = 8,000 points or  2,000 miles (4x miles).
•      ($200 x 40 points/$1 or 500 miles per stay x 4). 8,000 points are better = 3,200 miles.

Bottom line: This promotion favors earning points rather than miles as long as you accrue 8,000 total points for a minimum points-to-miles exchange. The only time miles are the better choice is for Hawthorn Suites stays where points is based on 5 points/$1 earn rate. The earn rate for Hawthorn Suites quietly changed from 10 points/$1 to only 5 points/$1 in December 2010. This change does not even appear to have been mentioned by anyone on FlyerTalk to date.

Wyndham Rewards up to 4x points or miles Feb 3-April 30, 2011

Participating airlines and travel partners are Aeromexico, Air Canada Aeroplan, Amtrak, Continental, Delta, Midwest, Southwest, Spirit, Sun Country, United and US Airways.

The catch is these promotions are hotel brand specific offers for most of the participating airlines, except Aeromexico and Air Canada Aeroplan.

Wyndham Rewards Hotel Brands and Double Miles Promotion Airline Partners

Wyndham Hotels & Resorts = Aeromexico, Air Canada Aeroplan, Amtrak, Sun Country

Hawthorn Suites = Aeromexico, Air Canada Aeroplan, Amtrak, Sun Country

Wingate = Aeromexico, Air Canada Aeroplan, Amtrak, Sun Country

Ramada = Delta

Days Inn = Southwest

Super 8 = United

Howard Johnson = US Airways

Baymont Inn & Suites = Continental

Microtel = Midwest

Travelodge = Spirit Airlines

Knights Inn = Aeromexico and Air Canada Aeroplan 

Double Miles Details:

Click on Airline Name below for Wyndham Rewards promotion link.

Aeromexico – All Wyndham brands: Ramada, Days Inn, Super 8, Wingate, Baymont inn, Microtel, Howard Johnson, TraveLodge (US only), Knights Inn, Hawthorne Suites, Wyndham Hotels & Resorts.

Wyndham Members will receive 4 (four) Premier miles (6.4 Premier Kilometers) instead of the standard 2 (two) Premier miles (3.2 Premier Kilometers) per US dollar spent on qualifying room rates at participating Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites®, Howard Johnson®, Travelodge® (US hotels only) and Knights Inn®. Miles are earned on the qualifying room rate only, not on taxes, food and beverage or other incidental expenses.  

For stays at participating Hawthorn Suites® by Wyndham and participating Wyndham Hotels and Resorts® properties, members earn 1000 (one thousand) Premier miles (1600 Premier Kilometers) instead of the standard 500 Premier miles (800 Premier Kilometers) per stay on qualifying room rates. 

Air Canada Aeroplan – All Wyndham brands.

4 miles per $1 or 500 miles (whichever is greater) at Ramada, Days Inn, Super 8, Wingate, Baymont inn, Microtel, Howard Johnson, Travelodge (US only), Knights Inn.

1,000 miles per stay at Hawthorne Suites and Wyndham Hotels & Resorts.

Amtrak Guest Rewards – Wingate, Wyndham, Hawthorn Suites

4 miles per $1 at Wingate Hotels or 1,000 miles per stay at Wyndham Hotels and Hawthorn Suites.

Continental OnePass – Baymont Inn & Suites

• 4 miles per $1

Delta Skymiles – Ramada Inn

• 4 miles per $1

Midwest Miles – Microtel Inn & Suites

• 4 miles per $1

Southwest Rapid Rewards – Days Inn

• 1 credit per stay

Spirit Airlines – Travelodge

• 4 miles per $1.

Sun Country UFly Rewards – Wyndham Hotels & Resorts, Hawthorn Suites, Wingate

• 2 UFly Rewards points for Wingate 
• 4 UFly points for Wyndham or Hawthorn.

United Airlines Mileage Plus – Super 8

• 4 miles per $1

US Airways – Howard Johnson

• 4 miles per $1

Loyalty Traveler promotion rating = 2 keys of 5 promotion (due to 4 stays earning limit)

 Related link: Wyndham Rewards Airline Partners and regular earning rate for hotel stays

This is the segment of hotels where loyalty points can be high value redemptions. There are a couple of large chains in this hotel market segment like La Quinta, AmericInn, and Drury that only have one big midscale limited service hotel brand. I need to create some hotel loyalty program reviews for these chains.

Source: JD Power 2010 North America Hotel Guest Satisfaction Index Study press release

JD Power Mid-Scale Limited Service Hotel Market Segment Report

Some time has passed since I stayed in a midscale limited service hotel. I really do not make many trips where I can’t find a higher market segment hotel at a good price. Two years ago when traveling up the west coast from California to Vancouver, British Columbia, I was able to break up my Starwood Hotel stays separated by 800 miles or highway between San Francisco and Portland with Interstate 5 freeway layovers at Holiday Inn Express hotels in Yreka, California and Ashland, Oregon for just 5,000 points per night on PointBreaks Awards. I purchased 10,000 points from Priority Club for $125. The award nights cut the $125 per night rate at these two hotels by half. Keep in mind Priority Club PointBreaks awards when taking a trip to some out of the way places and seeking a hotel night for under $65. Holiday Inn Express is the most widespread midscale limited service brand in the U.S. 

The highest JD Power consumer rating of five circles only goes to one Midscale Limited Service brand – Drury Inn & Suites. Here is a hotel brand I am not familiar with at all since the 120 Drury Hotels do not extend to the west coast. The last time I did a roadtrip through middle America was 1996. Next time I drive I-70 across Kansas and Missouri I’ll be on the lookout for a Drury Hotel or perhaps on my trip to Chicago in October I will find a Drury Hotel. Drury Gold Key Club is the hotel loyalty program. I will need to look into this program to determine the value of points.

Drury Hotels map link:

Mid-Scale Limited Service Hotel Brands Ordered by Number of North America Hotels

Holiday Inn Express (IHG Priority Club) = 1,874 hotels in the Americas (June 30, 2010); 2,000+ hotels globally. Holiday Inn Express Directory. This brand grows at the rate of a new opening every one or two days with over 400 more HI Express hotels currently in the Americas growth pipeline. Holiday Inn Express is positioned to outgrow Best Western in the USA as the largest domestic hotel brand over the next couple of years.

Hampton Inn (Hilton HHonors) = about 1,700 hotels.  Hampton Inn locations.

Comfort Inn (Choice Privileges) = 1,446 domestic hotels (June 30, 2010) ; 2,000+ hotels globally. Comfort Inn locations.

La Quinta (La Quinta Returns) = 750+hotels in U.S. and Mexico. La Quinta Returns has free nights in six tier levels of hotels from 6,000 to 24,000 points. La Quinta Hotel Directory.

Fairfield Inn (Marriott Rewards) = 641 hotels. Fairfield Inn locations downloadable directory. 

Comfort Suites (Choice Privileges) = 621 hotels domestic (June 30, 2010). Comfort Suites Hotel Directory.

Country Inn & Suites (Carlson Hotels Goldpoints Plus) = 500+ hotels; almost all in North America. Country Inn & Suites Directory (August 2010 pdf)

Sleep Inn (Choice Privileges) = 392 hotels. Choice Hotel Directory.

Springhill Suites (Marriott Rewards) = 267 hotels (June 30, 2010). SpringHill Suites locations. 

Baymont Inn & Suites (Wyndham Rewards) = 244 Hotels in U.S. and Canada. Baymont Inn locations. 

AmericInn (AmericInn Easy Rewards) = 215 hotels in 22 states. This is another brand primarily located in middle America. Hotel locations.

 Source: http://www.americinn.com/Home

Wingate (Wyndham Rewards) = 150 hotels.  Hotel locations.

Drury Inn (Drury Gold Key Club) around 120 hotels. Great brand for Kansas travel. Drury Inn & Suites locations.

Ramada Limited ( Wyndham Rewards).  I was unable to locate the number of properties between Ramada Limited and Ramada full service (restaurant) among the 920 properties in 47 countries. Most Ramada Hotels (about 800) are in the U.S.

Over the next month I will try to develop some overview posts for La Quinta, AmericInn and Drury Hotels loyalty programs.

Links to Related Loyalty Traveler commentary for different hotel market segments covered in JD Power 2010 North America Hotel Satisfaction Index:

Overview JD Power 2010 North America Hotel Guest Satisfaction Study (Aug 10)

Comments on JD Power 2010 Luxury Hotel Satisfaction Index (Aug 11)

Comments on JD Power 2010 Upscale Hotel Satisfaction Index (Aug 11)

Comments on JD Power 2010 Midscale Full Service Hotel Satisfaction Index (Aug 13)

Comments on JD Power 2010 Economy/Budget Hotel Satisfaction ratings (Aug 16)

Comments on JD Power 2010 Extended Stay Hotel Satisfaction Index (Aug 17)

a)      The Fun-seeking Family

b)      The Flocking Friends of a Feather

c)       The On-the-Go Business Pros

d)      The Continent Exploring Couple

e)      The Gallivanting Grandparents

You can play a weekly trivia game with your Wyndham avatar for a chance to win a five-night hotel stay, $25 gift card, or a three-day golf getaway.

If games are not your thing, then you can skip the trivia questions and go directly to an opportunity for an instant win. The trivia questions were actually challenging and opening up a second browser I actually kicked myself out of the game for this week after answering two questions.

Contest begins May 13 and ends September 7. Open to residents of 50 US states and D.C. and Canada. Contest is not valid for residents of Puerto Rico and US territories.

I wouldn’t bother writing about this promotion if it were only a chance at a contest prize.

The real value of Wyndham’s Mission: Save Summer is a list of 20 discount opportunities for Wyndham brand hotel stays for the summer months and beyond.

1. Wyndham Resorts – Stay 3 consecutive nights before August 31 and save 30% on Best Available Rate.
2. Wingate – Book 3 consecutive nights before December 31 and save 30% on Best Available Rate.
3. Hawthorn Suites – Book 3 consecutive nights before December 31 and save 30% on Best Available Rate.
4. Ramada – Save 20% on stays of 3 nights or longer.
5. Ramada- Save 15% on Best Available Rate for reservations made 14 days in advance. Prepaid rate.
6. Days Inn – Save 15% for two consecutive nights.
7. Days Inn – Save 20% on 3 night or longer stays through December 31.
8. Days Inn – Book 14 days in advance and save 20% on Best Available Rate. Prepaid and no changes allowed.
9. Super 8 – Save 15% on Best Available Rate when booking 8 days in advance. Prepaid and no changes allowed.
10. Baymont – Save $10 per night when you stay at least 3 consecutive nights and book by May 31.
11. Microtel – Save $10 per night when you stay at least 3 consecutive nights by September 1.
12. Microtel – Book 14 days in advance and save 20% on Best Available Rate. Prepaid and no changes allowed.
13. Howard Johnson – Save 15% on Best Available Rate when you book two or more consecutive nights for stays through June 15.
14. Howard Johnson – Book 3 consecutive nights and stay by June 15 and save 30% on Best Available Rate.
15. Howard Johnson – Book 14 days in advance and save 20% on Best Available Rate for stays through June 15. Prepaid and no changes allowed.
16. Travelodge – Save 15% on Best Available Rate when you book two or more consecutive nights for stays through June 15.
17. Travelodge – Book 3 consecutive nights and stay by June 15 and save 30% on Best Available Rate.
18. Travelodge – Book 14 days in advance and save 20% on Best Available Rate. Prepaid and no changes allowed.
19. Knights Inn – Book 3 consecutive nights before December 31 and save 20% on Best Available Rate.
20. Knights Inn – Book 7 days in advance and save 15% on Best Available Rate for stays through December 31, 2010. Prepaid and no changes allowed.

Wyndham Rewards has a good American Airlines 13,500 miles offer to take advantage of with your hotel stays at Wyndham, Wingate, or Hawthorn Suites through September 30.

Financial reports data from the first quarter of 2009 was used to show the average daily room rate changes and occupancy declines from 2008 to 2009. In the next couple of weeks the financial reports for April through June will be released by the major hotel corporations. Expect the data to show even more dramatic declines in rates and occupancy. After all, this recession is a whopper.

A discussion on FlyerTalk got me thinking about what the impact of the global recession across hotel market segments and different hotel chains. And are we truly travelers in a time of global recession for the hotel industry?

Smith Travel Research is the kind of company that has hotel rate and occupancy data compiled for a numbers geek like me. I like to periodically check their reports. Unfortunately, I did not see as many reports available online for free viewing as I remember finding last year. They are in the business of making money after all.

I am in the business of making money too when I can, but here is my preliminary research for a free layman’s guide to hotel pricing and the impact of the global recession on travel. 

In the next couple of weeks the major hotel chains will release 2009 Second Quarter financial data. The great thing about quarterly financial reports is public access to the hotel chain’s statistics for number of hotels, average room rates, and average occupancy.  

I have never worked in the field of hospitality and certainly never been in management so I have limited interest in hotel chains’ financial data. My interest is hotel properties, room rates, and occupancy rates that has direct relevance to the frequent guest.

And now for the numbers:

W Hotels are suffering big time in the USA which may account for why W San Diego and W Scottsdale are in financial trouble.

Luxury Collection/St. Regis average daily rate calculation:

2008 Average Daily Rate = $370.04

2009 Average Daily Rate = $296.56

The rate change is calculated by the equation ($370.04 – $296.56) / $370.04 = .199

The average daily rate dropped 19.9% year over year from the average room rate in Q12008 to Q1 2009.

Luxury Collection/St. Regis Occupancy Rates seem skewed to me because the decline in hotel occupancy is shown based on total rooms and not as a percentage decline in occupancy from the previous year.

For example: Luxury Collection/St. Regis Occupancy Rate numbers for International Hotels

2008 Average Occupancy Rate = 59.3%

2009 Average Occupancy rate = 48.4%

Starwood hotels reports this as a -10.9 variance. But the occupancy decrease is not actually 10.9% from 2008 to 2009.

My elementary math logic calculates this year-over-year occupancy drop as a higher percentage decline in that (59.3 – 48.4) / 59.3 = 18.4% fewer hotel guest rooms occupied in 2009 than 2008.

Regardless of how the calculation is done, the numbers all look pretty bad to me with regard to falling hotel occupancy from the first quarter 2008 to first quarter 2009.

Take the Travelodge brand and there are even strong signs of a dramatic decline in hotel room occupancy in the economy segment of hotels.

2008 Average Occupancy Rate = 45.2%

2009 Average Occupancy rate = 39.6%

Following Starwood Hotels method this is a -5.6 decline in 2009 from 2008.

Calculate this as a percentage decrease in occupied rooms from March 2008 to March 2009 and the rate decline is much more dramatic:

(45.2-39.6) / 45.2 = 12.4% occupancy decline in occupied rooms from 2008 to 2009 at Travelodge Hotels around the country. This occupancy decline is in the face of a 16% decline in average room rates.

Wyndham Hotels Group

Wyndham Hotels Group 2009 Q1 Financial Report

Small changes in average daily rate of $3 to $5 per night equate to a 5% to 8% rate drop for these economy and midscale chains in Wyndham Hotels Group. These year over year rate declines are on par with rate declines in Marriott and IHG chains. Starwood with its focus on upper upscale hotel market segment the room rate declines have been proportionately higher across the hotel chain.

Wyndham Hotels and Resorts actually saw an average daily rate increase from March 2008 to March 2009 and bucked the trend for the other hotel chains. Starwood, Marriott, and IHG all had the greatest percentage average room rate decline in its highest market segment brands. The Starwood Hotels brands of St. Regis/Luxury Collection (down 12% in US and over 25% internationally), W Hotels (about 19% globally), and Le Meridien (about 20% globally) showed double digit declines for average room rate. Marriott Hotels was down about 9% while its Ritz-Carlton luxury brand dropped room rates an average 10%. IHG held its rate average fairly well over the year compared to Starwood and Marriott.

Marriott Hotels

http://investor.shareholder.com/mar/releasedetail.cfm?ReleaseID=379246

Marriott International Average Daily Rates by Brand and Region – March 2009

InterContinental Hotels Group US Hotels Average Daily Rates by Brand – March 2009

http://www.ihgplc.com/files/results/results09Q1/downloads/slides09Q1.pdf

Hotel Room Occupancy dropped globally in 2009. There are no upsides to the occupancy numbers for hotels. From the USA and Americas and other regions of Europe, Africa/Middle East, and Asia/Pacific the hotel guest numbers have dropped from 5% to 10% in all areas across all hotel brands. Ritz-Carlton in the Americas suffered a 13% drop in occupancy over the year.

The upside for the frequent guest is the ability to secure a good upgrade at low cost or even complimentary.

First quarter 2009 numbers are data compiled in February and March this year just as the stock markets were taking massive hits in value losses. 

The major hotel chains went all out trying to stimulate loyalty promotion activity over the past few months. Rates continued to drop according to Smith Travel Research weekly data and occupancy also declined. The Q2 data should continue to paint a picture of lower rates for consumers. Unfortunately, my observation has been the lower revenue going into hotels has had the impact of fewer hotel staff working to handle customer needs.

Choice Hotels International US domestic data

Choice Hotels bucks the prevalent trend of declining room rates from March 2008 to March 2009 with Average Daily Rate year-over-year increases for five of the nine brands with data. These brands must be managed by Cornell CHR grads. All brands still had occupancy declines.

What I find interesting about Choice Hotels is the greatest average daily rate increases were in the extended stay brands of MainStay Suites and Suburban. These two brands also had the greatest decrease in occupancy.

Concluding thoughts:

The industry is crying over the downturn in the economy and the numbers clearly reflect a significant downturn in average daily room rates and hotel guests between March 2008 and March 2009.

My sentiment is the hotel industry was skipping and laughing all the way to the bank when room rates were increasing by double-digit amounts in some locations from 2003 to 2007; well above the historical average room rate increase of the past few decades.

As a leisure traveler I was motivated to start Loyalty Traveler as an informational resource to help people needing to find a way to get major urban hotels at a discount price.

Rates are dropping in 2009, but don’t cry to me about Argentina. I paid $165 a night for the Sheraton Libertador, Buenos Aires in 2007 and that was one of the cheapest options I found for the major hotel chains. And that was $100 per night cheaper than the average rate at the chain hotels in Washington, D.C. where I ended up using Priceline to get a room for just over $100 before flying to Buenos Aires. Moscow had average rates over $400 per night two years ago. Paris and New York had astronomical hotel rates in 2008.

All you hoteliers had me worried in 2007 that the leisure traveler would be completely priced out of the upscale hotel market. Well, now the economy has forced hotels to bring prices back to earth in 2009.

The numbers show there is a need for retrenchment on the side of the hotel industry. Times are tough as a manager and as an employee hoping to retain a job. 

My gut feeling, based on my labor economics background,  is hotels will need to let prices fall a bit more in 2009 and 2010. Cornell’s Center for Hospitality Research may be barking “Steady as You Go” to hold rates higher in spite of the global economic recession, however, as the voice of the reasoned and seasoned traveler, I have to shout back “Enough is enough.” The new economic mantra has to become “sustainable rates for a traveling public”.

Are there really enough people with sufficient spare capital to pay $400 per night for a W Hotel or InterContinental Hotel stay? If so, then hotel chains need to start building some multi-thousand capsule bedrooms at 100 square feet for the masses who want to visit Paris, New York, or Miami during their lifetime.

Did you really think 10+ percent rate increases were sustainable? How many people make 10% raises per year?  Hotels quickly priced out a large portion of the traveling population in just a couple of years.

The data I have compiled is a reality check. There are still some high average daily rates in several market segments that I do not see as sustainable in the long run for travelers. Business has cut back significantly leading to a drop in the upper high-end rates typically commanded during conferences and peak holiday seasons. I still think there is room on the low-end of upscale hotels for reducing rates more for leisure travelers.

The Economy Hotel market segment is where I predict the real damage will be felt this year and into 2010.  Economy hotel prices are already low in most market segments, yet the occupancy rate is still plummeting despite average rates under $50 per night in many locations.