New York City is probably the location most impacted by the 2013 reward changes in Priority Club Rewards. InterContinental Hotels Group had a major redesign of its hotel rewards in January 2013 with the change to a 9-category system from 10,000 points to 50,000 points per reward night. New York was one of the best places around the globe to spend points with hotel rewards when the cost of a free night was based on the hotel brand.

Candlewood Suites was capped at 20,000 points per night in 2012. Candlewood Suites NYC Times Square is now 35,000 points per night.

Holiday Inn and Holiday Inn Express were capped at 25,000 points per night in 2012 under the former reward nights system. The new 9-category system places all Manhattan location Holiday Inn and Holiday Inn Express hotels in the category 6 tier at 35,000 points per night.

Hotel Indigo formerly capped at 35,000 points in 2012 are now 45,000 points for Hotel Indigo Chelsea and 40,000 points for Hotel Indigo Brooklyn.

Needless to say, IHG Rewards Club bookings using points in New York in August 2013 will require significantly more points at most hotels in Manhattan than were needed with Priority Club Rewards in August 2012 for the same hotels.

Survey of New York City

This survey of IHG hotels looks at two dates in June 2013, a weekday night, Tuesday, June 11 and a weekend night, Friday. June 14, 2013.

The chart below shows the published BAR room rates, hotel reward night rates and a snapshot of the value of IHG points in New York. BAR room rates are non-discounted best available rates. These rates can generally be lowered by 10% with a group membership like AAA or senior discount rates.

4-22-13-IHG-NY-Reward Analysis

Loyalty Traveler Survey of IHG Rewards Club points value in New York City.

Observations:

IHG has more hotels globally with over 4,500 than either Hilton Worldwide 3,900 or Marriott 3,700. This looks like IHG has more hotels in New York Manhattan than any other chain. There are 27 hotels in Manhattan, Brooklyn, Queens, Staten Island and JFK/LGA airports. There are another 25 hotel properties in New Jersey, Long Island and other locations listed for the New York area in a search on IHG websites.

New York City IHG-Brand Hotels (27 hotels)

  • InterContinental Hotels = 2
  • Hotel Indigo = 2
  • Crowne Plaza = 1
  • Holiday Inn Express = 12
  • Holiday Inn = 8
  • Staybridge Suites = 1
  • Candlewood Suites = 1

IHG Rewards Club Hotel Reward Category 1-9 Distribution

26 hotels in New York City currently open.

  • 50,000 points category 9 = 2 hotels
  • 45,000 points category 8 = 2 hotels
  • 40,000 points category 7 = 1 hotel
  • 35,000 points category 6 = 14 hotels
  • 30,000 points category 5 = 2 hotels
  • 25,000 points category 4 = 3 hotels
  • 20,000 points category 3 = 1 hotel
  • 15,000 points category 2 = 1 hotel

 

New York Manhattan average room rate Tuesday June 11, 2013 = $267. Tax is 15% additional to these rates.

New York Manhattan average room rate Friday June 14, 2013 = $228 or 15% less than weeknight rate.

Manhattan Room Rate Range = IC Times Square $473 to Holiday Inn Lower East Side $198. This city is expensive.

  • Average Reward Rate = 34,231 points.
  • Average spend for a free night = $3,423 if earning 10 points/$.  Staybridge and Candlewood Suites only earn 5 points/$1. 
  • Redemption Value Range = $4.30 to $10.80 per 1,000 points.
  • Weeknight Average redemption value = $7.96 per 1,000 points for Tuesday, June 11, 2013.
  • Weekend Average redemption value = $6.84 per 1,000 points for Friday, June 14, 2013.

 

Buying Priority Club points with Points & Cash Reward Nights

The ability to buy IHG points for reward nights at the rate of $70 per 10,000 points gives a fixed value for Priority Club points. Whenever the redemption value is over $7.00 per 1,000 points, then you can consider booking a Points & Cash reward stay for better value.

Example: Crowne Plaza Times Square

  • Tuesday, June 11 = $378 rate or 45,000 points. Redemption value = $8.40. [378/45].
  • Book with Points & Cash for 35,000 + $70. Redemption value = $308/35 = $8.80. The redemption value of your points improves buying 10,000 points for $70 when booking Priority Club Rewards Points & Cash night.

This same hotel drops in rate for Friday, June 14 down to $256 or 45,000 points. Redemption value 256/45 drops to $5.69 per 1,000 points. In this case, do not buy 10,000 Priority Club points for $70 to book a Points & Money reward night since you are redeeming 10,000 points for $56.90 in value.

Final thoughts:

New York is the most expensive city in the US for hotel stays. IHG has more options than most hotel chains for NYC. The past was great for IHG Priority Club Rewards members who could leverage the program features for low cost reward nights at the numerous Holiday Inn and HI Express hotels in the city. Now most everything is up to 35,000 points or more; increases of 40% or more for many of these hotels in 2013.

I still seek $10 per 1,000 points value when I redeem IHG points. Looks like that value is hard to find in New York City these days with redemption value in the $7 to $8 range. Prices are high in New York City and the redemption value is reasonable with IHG points.

There are many IHG hotel options and points can save quite a bit of cash on a New York getaway.

New York Hotel Reward Value Surveys:

HHonors Reward Analysis New York 2013

Hyatt Reward Analysis New York area

Choice Privileges reward analysis in New York metro area

Best Western Rewards Analysis New York and Atlanta

FlyerTalk has an IHG Priority Club thread called “IC Master Promo Thread 2013”. This thread posts current registration codes for Priority Club bonus points.

Priority Club frequent guest members refer to the stackable bonuses for hotel stays as one of the best features of the loyalty program; a program that has few defined benefits for elite members compared to other major hotel loyalty programs.

There is a note on the Stay x, earn y bonus points post I had not noticed before now. Read More…

Priority Club Rewards is making loyalty program changes. Besides the name change from Priority Club Rewards to  IHG Rewards Club, there are some additional new benefits of the program to debut in July 2013.

  • Free internet to all elite members beginning July 2013 and all IHG Rewards Club members starting in 2014.
  • Fast-track to elite status by staying in three different IHG brands – no details yet.
  • Reward nights count for elite status.
  • Platinum elite members extra nights ‘rollover’.

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My take on the announced changes for Priority Club Rewards. Read More…

New members of Priority Club Dining can earn 2,013 bonus points after a $40 single dine charge to a registered credit card within 30 days of registering a new member profile. Member must fill out online restaurant review within 30 days of being sent the restaurant review email link following the qualifying dining experience in order to receive the 2,013 bonus points.

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Priority Club Dining 2013 New Member 2,013 Bonus Points offer

2013 New Member Bonus Details

*This bonus offer is open to new Priority Club® Dining members or existing members without a dining profile at the time of registration. A dining profile includes creating a web login and opting in and remaining opted in to receive emails from Priority Club® Dining with a valid, deliverable email address. To qualify, your profile must originate through one of the links on this page and be completed by February 28, 2013. You must continue to satisfy other Online and/or Elite Member level criteria to earn this bonus.

To earn this bonus, you must spend a total of $40 or more (including tax and tip) in one dine at a participating restaurant, bar or club within 30 days from the day of your registration. You must also submit a dining review within 30 days of dining. Please note that activity that occurred prior to registration will not be eligible for this bonus. In addition, the dine must occur during a valid reward period and be paid for with a credit or debit card registered in Priority Club® Dining. A maximum of 2,013 bonus points may be earned with this bonus. Offer is not combinable with other Priority Club® Dining bonuses. Please allow 4–6 weeks from the date of the qualifying dine for any bonus points to post to your Priority Club® Rewards account. All account inquiries related to this bonus must be received by May 31, 2013.

Please note that some restaurants offer rewards only on certain days of the week or up to a maximum spending amount per month. For complete program Terms and Conditions, guidelines and restrictions, and the latest rewards calendar, visit priorityclub.rewardsnetwork.com. Other limitations may apply.

There are more than 10,000 restaurants and bars nationwide participating in Priority Club Dining and Priority Club online members earn 5 points per $1. Dine 12 times in a calendar year and your earning increases to 8 points per $1.

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Priority Club Dining Elite Member earns 8 points/$1.

Priority Club points are widely considered to be worth about $7 per 1,000 points based on the rate a member can buy points for Points & Money award nights at $70 for 10,000 points.

The 2,013 bonus points + 200 dining points can be considered a $15 rebate on your $40 eligible dining purchase.

This is a decent rebate bonus in Priority Club points if you are planning to eat in a restaurant anyway.

Link: Priority Club Dining

Priority Club Dining 2013 New Member Bonus

Making the travel industry news this week is a warning letter from the Federal Trade Commission (FTC) to 22 hotel operators

that their online reservation sites may violate the law by providing a deceptively low estimate of what consumers can expect to pay for their hotel rooms.

http://www.ftc.gov/opa/2012/11/hotelresort.shtm

Resort fees are an additional service charge covering a variety of property specific amenities and benefits for items like pool access, pool towels, wired in-room internet and property wifi, parking, bottled water, newspaper, fitness room access and more.  Read More…

My experience with IHG Priority Club Reward stays as a lowly Platinum is a bit different than the complaint I commonly read from InterContinental Royal Ambassadors about no guaranteed benefits on reward stays. One of the best features of Priority Club Rewards for me is regularly finding the option for higher category rooms when booking reward nights. Read More…

Suddenly occurred to me this is the first weekend of December which means Priority Club Last Minute Reward Nights. This once a month reward offer is 50% off required points for reward nights at participating hotels Friday, December 2, Saturday, Dec 3 and Sunday, December 4.

These 50% off rates are only available for booking through today Thursday, December 1. I am not sure what time zone the offer works on, but past experience tells me they will be unavailable for booking Friday.

There are 86 hotels listed. InterContinental Moorea in French Polynesia is only 20,000 points if you can be there this weekend :) .

Here is the list of hotels, but no geographical locator. Use this link to access Priority Club Last Minute Rewards and the sidebar for locating hotels by state and country.

InterContinental Hotels & Resorts BANGKOK 20,000 pts.

InterContinental Hotels & Resorts PLAYA BONITA RESORT & SPA 20,000 pts.

InterContinental Hotels & Resorts RESORT AND SPA MOOREA 20,000 pts.

InterContinental Hotels & Resorts CALI 15,000 pts.

InterContinental Hotels & Resorts DAR AL TAWHID MAKKAH 15,000 pts.

Crowne Plaza ABU DHABI – YAS ISLAND 12,500 pts.

Crowne Plaza LOS ANGELES AIRPORT 12,500 pts.

Crowne Plaza MILAN – LINATE  12,500 pts.

Crowne Plaza MONTERREY 12,500 pts.

Crowne Plaza NEW ORLEANS-AIRPORT  12,500 pts.

Holiday Inn ELMIRA-RIVERVIEW 12,500 pts.

Holiday Inn Express CHARLESTON US HWY 17 & I-526 12,500 pts.

Holiday Inn Express EXTON-LIONVILLE 12,500 pts.

Holiday Inn Express NORTH PALM BEACH-OCEANVIEW 12,500 pts.

Holiday Inn Express STATE COLLEGE @ WILLIAMSBURG SQ 12,500 pts.

Holiday Inn Express and Suites ATHENS 12,500 pts.

Holiday Inn Express and Suites CHARLOTTETOWN  12,500 pts.

Holiday Inn Express and Suites CHEYENNE 12,500 pts.

Holiday Inn Express and Suites CINCINNATI-N/SHARONVILLE 12,500 pts.

Holiday Inn Express and Suites DFW-GRAPEVINE 12,500 pts.

Holiday Inn Express and Suites KNOXVILLE-NORTH-I-75 EXIT 112  12,500 pts.

Holiday Inn Express and Suites MOAB 12,500 pts.

Holiday Inn Express and Suites MT PLEASANT-CHARLESTON 12,500 pts.

Holiday Inn Express and Suites MURRELL’S INLET (MYRTLE BEACH)  12,500 pts.

Holiday Inn Express and Suites N. MYRTLE BEACH-LITTLE RIVER  12,500 pts.

Holiday Inn Express and Suites OMAHA AIRPORT 12,500 pts.

Holiday Inn Express and Suites RICHMOND NORTH ASHLAND 12,500 pts.

Holiday Inn Express and Suites SOUTH PORTLAND  12,500 pts.

Holiday Inn Express and Suites WATERTOWN-THOUSAND ISLANDS 12,500 pts.

Holiday Inn HELSINKI – WEST RUOHOLAHTI  12,500 pts.

Holiday Inn KEARNEY 12,500 pts.

Holiday Inn MADRID 12,500 pts.

Holiday Inn SPEARFISH-CONVENTION CENTER 12,500 pts.

Holiday Inn ST. JOHN’S-GOVT CENTER 12,500 pts.

Holiday Inn Select MONTREAL CENTRE VILLE DOWNTOWN 12,500 pts.

Holiday Inn VAIL 12,500 pts.

Holiday Inn WILMINGTON-MARKET ST. 12,500 pts.

Hotel Indigo BASKING RIDGE 12,500 pts.

Hotel Indigo LONG ISLAND – EAST END 12,500 pts.

Ana Hotels And Resorts NAGASAKI GLOVERHILL 10,000 pts.

Staybridge Suites CHATTANOOGA DWTN – CONV CTNR 10,000 pts.

Candlewood Suites CHICAGO/HOFFMAN ESTATES 7,500 pts.

Candlewood Suites CLEARWATER 7,500 pts.

Candlewood Suites PADUCAH 7,500 pts.

Candlewood Suites PORT ARTHUR/NEDERLAND 7,500 pts.

Holiday Inn AMES CONFERENCE CENTER – ISU  7,500 pts.

Holiday Inn BINGHAMTON-DWTN (HAWLEY ST) 7,500 pts.

Holiday Inn COLUMBUS 7,500 pts.

Holiday Inn DUBUQUE/GALENA 7,500 pts.

Holiday Inn Express ADRIAN 7,500 pts.

Holiday Inn Express BOSTON – MARLBORO 7,500 pts.

Holiday Inn Express CHARLESTON-SUMMERVILLE 7,500 pts.

Holiday Inn Express GREENVILLE 7,500 pts.

Holiday Inn Express IRONDEQUOIT 7,500 pts.

Holiday Inn Express KERNERSVILLE 7,500 pts.

Holiday Inn Express MEDELLIN  7,500 pts.

Holiday Inn Express WINSTON-SALEM  7,500 pts.

Holiday Inn Express and Suites ALAMOGORDO HWY 54/70 7,500 pts.

Holiday Inn Express and Suites CHATTANOOGA-HIXSON  7,500 pts.

Holiday Inn Express and Suites COLUMBIA-I-20 @ CLEMSON RD 7,500 pts.

Holiday Inn Express and Suites DENVER NORTHEAST – BRIGHTON 7,500 pts.

Holiday Inn Express and Suites GOODLAND 7,500 pts.

Holiday Inn Express and Suites GRAND RAPIDS AIRPORT 7,500 pts.

Holiday Inn Express and Suites HARDEEVILLE-HILTON HEAD  7,500 pts.

Holiday Inn Express and Suites LONGMONT  7,500 pts.

Holiday Inn Express and Suites LOVELAND  7,500 pts.

Holiday Inn Express and Suites MERIDIAN  7,500 pts.

Holiday Inn Express and Suites NAMPA 7,500 pts.

Holiday Inn Express and Suites OSHKOSH-SR 41  7,500 pts.

Holiday Inn Express and Suites SANFORD  7,500 pts.

Holiday Inn Express and Suites THE WOODLANDS  7,500 pts.

Holiday Inn Express and Suites THORNBURG-S. FREDERICKSBURG  7,500 pts.

Holiday Inn Express and Suites TULSA S BROKEN ARROW HWY 51  7,500 pts.

Holiday Inn FREDERICK-CONF CTR AT FSK MALL 7,500 pts.

Holiday Inn Hotel and Suites ALBUQUERQUE-NORTH I-25  7,500 pts.

Holiday Inn SALEM (I-93 AT EXIT 2) 7,500 pts.

Holiday Inn SAO PAULO PARQUE ANHEMBI 7,500 pts.

Holiday Inn SHANGHAI DOWNTOWN  7,500 pts.

Holiday Inn ST. LOUIS-SOUTHWEST (VIKING) 7,500 pts.

Holiday Inn WINCHESTER SE-HISTORIC GATEWAY 7,500 pts.

Holiday Inn WINSTON-SALEM-UNIV PARKWAY 7,500 pts.

Holiday Inn WUHAN RIVERSIDE 7,500 pts.

Holiday Inn CD. OBREGON  5,000 pts.

Holiday Inn Express and Suites KINSTON  5,000 pts.

 

Priority Club posted new lists of PointBreaks hotels for reward nights at only 5,000 points available for stays to January 31, 2012. These are some of the highest reward night values available to members with the cost of 5,000 points being equivalent to about $30 for a hotel night. InterContinental O’Hare Chicago is the only IC in USA on list. There are several airport hotels to keep in mind if winter travels have you stuck on the ground.

Guaranteed the InterContinental Santiago Chile will be a significant savings at 5,000 points compared to the published hotel rate. These hotels drop off the list once allocated rooms are booked so booking sooner is always your best bet.

Oceania tends to have scant participation in PointBreaks this past year.

United States

ALABAMA

CANDLEWOOD SUITES HUNTSVILLE

ARKANSAS

CANDLEWOOD SUITES ROGERS/BENTONVILLE

CALIFORNIA

CROWNE PLAZA HOTEL FULLERTON

CROWNE PLAZA HOTEL SACRAMENTO NORTHEAST

CROWNE PLAZA HOTEL SAN JOSE-SILICON VALLEY

HOLIDAY INN FRESNO-AIRPORT

HOLIDAY INN EXPRESS AND SUITES SAN JOSE-INTERNATIONAL AIRPORT

COLORADO

CANDLEWOOD SUITES DENVER/DTC

CONNECTICUT

CANDLEWOOD SUITES WINDSOR LOCKS BRADLEY ARPT

FLORIDA

CROWNE PLAZA HOTEL TAMPA EAST

HOLIDAY INN PORT ST. LUCIE

GEORGIA

CROWNE PLAZA HOTEL ATLANTA PERIMETER GALLERIA

STAYBRIDGE SUITES ALPHARETTA-NORTH POINT

ILLINOIS

HOLIDAY INN CHICAGO-WILLOWBROOK-HINSDALE

HOLIDAY INN EXPRESS ROLLING MDWS-SCHAUMBURG AREA

HOLIDAY INN EXPRESS AND SUITES SPRINGFIELD

INTERCONTINENTAL CHICAGO O’HARE

INDIANA

STAYBRIDGE SUITES INDIANAPOLIS-FISHERS

KANSAS

CROWNE PLAZA HOTEL KANSAS CITY – OVERLAND PARK

LOUISIANA

HOLIDAY INN MORGAN CITY

MASSACHUSETTS

CROWNE PLAZA HOTEL BOSTON – NEWTON

MICHIGAN

CANDLEWOOD SUITES DETROIT-AUBURN HILLS

CANDLEWOOD SUITES DETROIT-SOUTHFIELD

CROWNE PLAZA HOTEL DETROIT- NOVI

STAYBRIDGE SUITES DETROIT – NOVI

STAYBRIDGE SUITES DETROIT-AUBURN HILLS

MISSOURI

CANDLEWOOD SUITES ST. LOUIS

MISSISSIPPI

CANDLEWOOD SUITES FLOWOOD, MS

NORTH CAROLINA

CANDLEWOOD SUITES RALEIGH CRABTREE

CROWNE PLAZA HOTEL HICKORY

NEW JERSEY

CROWNE PLAZA HOTEL SECAUCUS-MEADOWLANDS

STAYBRIDGE SUITES PARSIPPANY

STAYBRIDGE SUITES PRINCETON SOUTH BRUNSWICK

NEW YORK

HOLIDAY INN BUFFALO-AMHERST

HOLIDAY INN LONG ISLAND-ISLIP AIRPORT

OHIO

CANDLEWOOD SUITES COLUMBUS AIRPORT

CROWNE PLAZA HOTEL CLEVELAND AIRPORT

CROWNE PLAZA HOTEL COLUMBUS NORTH

PENNSYLVANIA

CROWNE PLAZA HOTEL HARRISBURG-HERSHEY

CROWNE PLAZA HOTEL READING

SOUTH CAROLINA

CROWNE PLAZA HOTEL GREENVILLE-I-385-ROPER MTN RD

TENNESSEE

CROWNE PLAZA HOTEL KNOXVILLE DOWNTOWN UNIVERSITY

TEXAS

CANDLEWOOD SUITES DALLAS-BY THE GALLERIA

CROWNE PLAZA HOTEL HOUSTON NEAR RELIANT – MEDICAL

CROWNE PLAZA HOTEL HOUSTON-DOWNTOWN

CROWNE PLAZA HOTEL SAN ANTONIO AIRPORT

HOTEL INDIGO HOUSTON AT THE GALLERIA

STAYBRIDGE SUITES DALLAS-LAS COLINAS AREA

VIRGINIA

CROWNE PLAZA HOTEL RICHMOND WEST

HOLIDAY INN RICHMOND SOUTH-BELLS ROAD

STAYBRIDGE SUITES HERNDON-DULLES

WISCONSIN

CROWNE PLAZA HOTEL MADISON

 

CANADA

ALBERTA
HOLIDAY INN CALGARY-AIRPORT

ONTARIO
HOLIDAY INN MISSISSAUGA TORONTO WEST
STAYBRIDGE SUITES GUELPH

QUEBEC
CROWNE PLAZA HOTEL MONTREAL AIRPORT
HOLIDAY INN POINTE-CLAIRE MONTREAL AIRPORT

Europe

BELARUS

CROWNE PLAZA HOTEL MINSK

FRANCE

HOLIDAY INN STRASBOURG CITY CENTRE

GERMANY

HOLIDAY INN BERLIN INTERNATIONAL AIRPORT

HOLIDAY INN NÜRNBERG CITY CENTRE

ITALY

CROWNE PLAZA HOTEL MILAN – MALPENSA AIRPORT

HOLIDAY INN ROME – AURELIA

KAZAKHSTAN

INTERCONTINENTAL ALMATY

RUSSIA

HOLIDAY INN MOSCOW – VINOGRADOVO

SLOVAKIA

HOLIDAY INN ZILINA

SPAIN

HOLIDAY INN EXPRESS MADRID – ALCOBENDAS

HOLIDAY INN EXPRESS MADRID-SAN SEBASTIAN D/L REYES

TURKEY

HOLIDAY INN ISTANBUL AIRPORT

UNITED KINGDOM

HOLIDAY INN AYLESBURY

HOLIDAY INN EXPRESS BRADFORD CITY CENTRE

CROWNE PLAZA HOTEL LIVERPOOL -JOHN LENNON AIRPORT

HOLIDAY INN LONDON – BRENT CROSS

HOLIDAY INN LONDON – SHEPPERTON

HOLIDAY INN MAIDENHEAD/WINDSOR

 

Central & South America

ARGENTINA

INTERCONTINENTAL MENDOZA

CHILE

HOLIDAY INN EXPRESS ANTOFAGASTA

INTERCONTINENTAL SANTIAGO

COLOMBIA

INTERCONTINENTAL MEDELLIN

EL SALVADOR

INTERCONTINENTAL REAL SAN SALVADOR

GUATEMALA

HOLIDAY INN GUATEMALA

 

MEXICO

CROWNE PLAZA HOTEL VILLAHERMOSA, TAB.

HOLIDAY INN EXPRESS CIUDAD JUAREZ

HOLIDAY INN EXPRESS MORELIA

HOLIDAY INN EXPRESS MERIDA

HOLIDAY INN MORELIA

 

ASIA

CHINA-PEOPLES REPUBLIC
INTERCONTINENTAL BEIJING BEICHEN
HOLIDAY INN BEIJING DESHENGMEN
HOLIDAY INN EXPRESS BEIJING MINZUYUAN
CROWNE PLAZA HOTEL BEIJING PARKVIEW WUZHOU
INTERCONTINENTAL DALIAN
INTERCONTINENTAL HUIZHOU RESORT
CROWNE PLAZA HOTEL NANJING HOTEL & SUITES
CROWNE PLAZA HOTEL SHANGHAI FUDAN
HOLIDAY INN EXPRESS SHANGHAI JINQIAO
CROWNE PLAZA HOTEL SHANGHAI PUDONG
HOLIDAY INN EXPRESS SHANGHAI WUJIAOCHANG

JAPAN
HOLIDAY INN – ANA SENDAI

VIETNAM
INTERCONTINENTAL HANOI WESTLAKE

OCEANIA – no properties

AFRICA – no properties

Middle East 

EGYPT
INTERCONTINENTAL TABA HEIGHTS

UNITED ARAB EMIRATES
HOLIDAY INN DUBAI – DOWNTOWN DUBAI

Spending $100 for a night at Holiday Inn earns about 1,000 points at 10 points per dollar in hotel spend.  So why do many members get several thousand additional bonus points for each hotel stay?

Promotion offers make all the difference.

A unique feature of Priority Club Rewards is the ability to sign up for multiple bonus promotion offers, even if not specifically targeted to you, and earn bonus points from some of these offers for a single hotel stay. This is the reason why many Priority Club stays earn bonus points as high as 5 times or more the base points earned from hotel spend.

Over the years I have received numerous offers from Priority Club for a “Stay bonus” or “Come Back” bonus. These are features of many hotel loyalty programs who reach out to former guests with a promotional enticement to return to their hotel brands. Often the incentive is a gift of bonus points. Occasionally it is a free night. Most of these are targeted offers only applicable to the member.

Priority Club, more than any other major hotel loyalty program, allows loyalty members to register for multiple promotions not specifically targeted to the member. All you need to know is a link and promotion code to register for bonus points and other offers.

There are a couple of places where you can search for these promotion offers like FlyerTalk.com (Priority Club promotion code thread and Priority Club promotion discussion thread) and MilePoint.com in the Priority Club thread, and PriorityClubInsider.com for listings of the most current promotions. There are a large number of promotion codes posted.

The general advice you will find is sign up for every offer that lets you register and then wait in anticipation after your hotel stay to see which bonus points appear in your account. To repeat, Priority Club is unique among hotel loyalty programs. This kind of thing does not happen much with Starwood, Hilton and Marriott.

Loyalty Traveler maintains a current loyalty promotions page of the major promotions open to most Priority Club members, but I do not post many of the Priority Club targeted offers listed on the sites above. FrequentFlyerBonuses.com is another good place to find a simple list of bonuses compiled in an easier to read format than the FlyerTalk and MilePoint boards.

Here is a list of offers from just the past month listed on FlyerTalk and MilePoint to illustrate the large number of Priority Club promotions currently out there.

Two things to keep in mind with Priority Club quarterly stay bonuses:

  1. Not all offers are created equal. Priority Club Offer code 6576 earns 5,000 points after three nights, but offer code 6577 requires four nights to earn 5,000 points. Offer code 6596 earns 10,000 bonus points after 7 nights, but offer code 6594 requires 12 nights to earn 10,000 bonus points.
  2. Choose carefully. There are many bonus variations. Priority Club only applies the first offer you register for to your account of the “Stay X nights/times and Earn X Points” bonus promotions.  These targeted stay bonuses are generally offered every calendar quarter.

Priority Club Quarterly Stay Bonuses

3,000 points for next stay April 1 – June 30, 2011 (Milepoint.com)

Stay 3 nights, earn 5,000 points April 1 – June 30, 2011 (Offer Code 6576) (FlyerTalk.com)

Stay 4 nights, earn 5,000 points April 1 – June 30, 2011 (Offer Code 6577) (FlyerTalk.com)

Stay 7 nights, earn 10,000 points April 1 – June 30, 2011 (Offer code 6596) (FlyerTalk.com)

Stay 8 nights, earn 10,000 points April 1 – June 30, 2011 (Offer code 3577) (FlyerTalk.com)

Stay 10 nights, earn 10,000 points April 1 – June 30, 2011 (Offer code 3592) (FlyerTalk.com)

Stay 12 nights, earn 10,000 points April 1 – June 30, 2011 (Offer code 6594) (FlyerTalk.com)

Stay 18 nights, earn 15,000 points April 1 – June 30, 2011 (Offer code 6594) (FlyerTalk.com)

Other current Priority Club offers

Weekend Stay 5,000 Bonus Points for a 2-night stay Friday-Sunday or Saturday to Monday within 90 days of registering. (Offer code 3782) (FlyerTalk.com)

1,000 bonus points for every stay in next 60 days. (Offer code 6778) (FlyerTalk.com)

5,000 points after 50 nights by November 30, 2011 (milepoint.com)

Apart from the stay X get Y, I get the impression that the following 5 still work for everyone:

New member bonus 1500 pts. (8853)
Elite member next stay bonus 3000 pts. (2697)
Next stay bonus 1500 pts. (1848)
Welcome back bonus 1500 pts. (7830)
Anniversary bonus offer 1000 pts. per stay for 90 days (2775)

FlyerTalk March 9, 2011 Hannibal Lecter

PriorityClubInsider does a good job of picking out the best offers and providing working links for registration. Here is one PriorityClubInsider.com page with many of the best offers that will require reading pages of FlyerTalk to locate.

I have been getting my Priority Club promotion registrations in order this week. I have several more hotel nights to stay before the end of May to earn my 91,000 Priority Club bonus points for last year’s Crack the Case promotion offer.

PriorityClubInsider.com is good site for promotions and tutorial

Priority Club Rewards announced an official relaunch today. I received an email at 6:56am California time stating the press release was under embargo until 10am ET.

I started downloading the 179MB file with excitement at the possibilities of new changes and my head whirling with anticipation of what might be major changes to the hotel loyalty program for InterContinental Hotels Group.

  • Did Priority Club Rewards change the points cost for hotel nights?
  • Did the earn rate for InterContinental Hotels change from 2,000 points per stay?
  • Will Priority Club start providing the same recognition and benefits for hotel reward stays as paid stays?
  • Will Priority Club set up a discount reward table for extended stays similar to the extended stay discounts given to members in Hilton HHonors, Marriott Rewards and Starwood Preferred Guest?
  • Are PointBreaks reward nights still going to exist?
  • Has a complimentary breakfast benefit been added to full-service hotels for Platinum elites?

After several minutes the large file had completed its download and I eagerly opened the folder to see four documents.

  1. PCR Relaunch Historic Timeline
  2. PCR Relaunch Press Release Final
  3. PCR Relaunch Top 10 Consumer Benefits 
  4. PCR Relaunch What’s New

“What’s New” caught my eye and I opened the file to reveal  large red bold font:

UNDER EMBARGO UNTIL 10 a.m. ET TUES., MARCH 29, 2011 

I scrolled down the page and my excitement balloon deflated. There is nothing bad in the changes, but there is also nothing really substantial in the program changes with the exception of a new reward option for “Last Minute Reward Nights”.

Last Minute Reward Nights: A hotel industry first, “Last Minute Reward Nights” will allow Priority Club members globally to redeem Reward Nights at a 50% discount off the regular point price, for selected properties.  Members will receive an e-mail on Monday providing a list of hotels where this offer will be available the following weekend, Friday, Saturday and Sunday nights.  Initially, this program will be offered on the first full weekend of every month, starting with May 6, 7 and 8, 2011.

Last Minute Reward Nights looks like a nice program enhancement, but a minimal change to Priority Club Rewards. Although, the timing for the introduction of “Last Minute Reward Nights” in the first week of May has me wondering if the current list of Point Breaks hotels for 5,000 points per night through April 30 will be the last set of hotels we see for the PointBreaks reward option?

Here are the other three changes listed in the “What’s New” press release:

Points & Cash for Merchandise Rewards: Also a hotel industry first, Priority Club members in the U.S. will be able to redeem a combination of Priority Club points and cash for brand name retail merchandise rewards.  Priority Club Rewards currently offers points and cash capability on Reward Nights, but this will expand that functionality to merchandise rewards, a feature not offered anywhere in the industry. The program will roll out globally beginning late 2011. 

“Lucky Points” Sweepstakes: This feature will give members based in the US, Canada, and UK the chance to turn their extra points into great rewards.  Members will be able to redeem a very small quantity of Priority Club points (e.g., 100 or 200 points per entry) in exchange for a chance to win the prize or prizes that are most appealing to them. Typically, members will have 6-8 different prize draws to select from, ranging from terrific hotel packages (e.g. 4 nights at the InterContinental Times Square- New York) to popular merchandise (e.g., iPads), and even 1 million Priority Club points!  Priority Club Rewards will be the only travel loyalty program to offer members this chance to turn a single stay into a huge prize! The program will roll out in China and Japan beginning fall 2011. 

Downloadable Media Rewards:  Priority Club Rewards will be the first travel loyalty program to give members the flexibility to redeem their points directly for downloadable media, including the latest music hits and millions of other songs, plus eBooks, mobile games and applications, and computer software.  This will open up a terrific opportunity for members to turn relatively small quantities of points into tangible rewards. The program will initially rollout online in English globally and in several European languages beginning late 2011.

Reading through the documents, I see that nearly all the hype is cosmetic changes with a new Priority Club logo, redesigned Priority Club membership cards, website and photos.

New Priority Club member card design

Loyalty Traveler Commentary on Priority Club Relaunch:

Priority Club Relaunch press release states the program undertook extensive researchto better understand the attitudes and habits of hotel guests.”

Priority Club Findings:

Among the top trends identified by Priority Club Rewards (bullet point paragraphs):

  • Hotel loyalty program points displace airline frequent flyer miles as preferred currency: Frequent travelers place a higher perceived value on hotel loyalty program currency over frequent flier miles, as airlines’ imposition of fees, decreased reward seat inventory and greater restrictions have weakened consumer trust, and as hotel programs add additional redemption options, including access to airline inventory.

Loyalty Traveler comment: The high fees associated with award travel made the frequent flier game much more expensive in the past ten years. Hotel program points are much easier to redeem.

  • Business travelers value loyalty more than price: Loyalty program membership is a stronger predictor of hotel selection than price or location – for frequent guests who stay a minimum of 20 nights per year – regardless of preference for midscale or upscale brands.

Loyalty Traveler comment: I frequently state that anyone staying 20 or more nights per year in hotels will likely get much higher value from hotel stays by focusing on one hotel loyalty program and earning elite status. The value-added benefits of elite membership with complimentary internet, breakfast and room upgrades makes elite an economical solution to mitigate the high cost of hotels.

Unfortunately, IHG Priority Club has the weakest elite benefits along with the easiest elite qualification requirements of the major hotel loyalty programs. Earning 60,000 points in Priority Club for Platinum elite can be accomplished for under $1,000 in hotel stays by someone who works the Priority Club promotions with that goal in mind.

InterContinental Ambassador is a fee-based status with benefits for InterContinental Hotels, but Ambassador membership is of little benefit for Priority Club  frequent guests who spend 99% of their hotel stays in IHG’s other hotel brands.

  • Travelers across North America, Asia Pacific and Europe are equally point currency conscious: The value loyalty points hold as currency – for earning and redeeming – ranked as the highest priority for hotel selection by frequent travelers globally, higher than special perks, privileges or benefits in the hotel.

Loyalty Traveler comment: I find this statement about the value of loyalty points intriguing. At the same time Hilton is pushing a campaign to move “Beyond Points”, IHG research indicates points are the most desirable aspect of hotel loyalty programs.

The value of points as a frequent guest priority has me asking:  Why does Priority Club not offer discounts on extended stays using points like HHonors, Marriott Rewards and SPG discount extended stays?

The cost of reward nights when correlated to the base earn rate for points from hotel stays is fairly comparable across the different programs until extended stays are considered. Marriott and SPG offer a 20% discount on points required for a 5-night stay. Hilton offers 15% off 4-night stays, 20% off 5-night stays and 25% off stays of 6 nights or more.

For example, Marriott Category 8 is 40,000 points and InterContinental high-tier reward night is 40,000 points. Both programs have the same earn rate at 10 points per dollar for most hotel brands. Marriott has a 5th night free for 160,000 points needed on a 5-night reward stay. Priority Club has no extended stay discount and charges 200,000 points for a 5-night reward stay.

InterContinental Hotels is still the odd brand out

InterContinental Hotels earn rate of 2,000 points per stay tends to undercut the acquisition of points with this hotel brand. For example, a four night stay at a $200 per night InterContinental Hotel earns just 2,000 points whereas the same $800 total spend at a Crowne Plaza earns 8,000 points.

Priority Club research indicates points are the top priority of frequent guests, yet Priority Club shortchanges the points earned from most guest stays at InterContinental Hotels.

  • Global economy a solid indicator of consumer activity in loyalty programs: Health of the global economy has an inverse correlation with driving hotel loyalty members to use point redemption options versus stockpiling, given points’ perceived utility as cash. For example, during a single month in 2008, Priority Club® members redeemed points for US$1 million in gasoline card vouchers as rising oil prices inflated gas prices. 

Loyalty Traveler comment: Any reader of my blog soon realizes that this loyalty traveler places  a cash value equivalent on points for future hotel stays. I would not trade my points for the low value of gas cards. 

38,000 points for a $100 gift card = $2.63 per 1,000 points redemption value.

My hotel stay redemptions average $10+ per 1,000 points. 

Leading with this valuable consumer insight, the re-launched Priority Club Rewards loyalty program is now better equipped to meet the needs of the changing frequent traveler and continues to be a key business driver for IHG. Priority Club Rewards will further empower frequent guests through an easy and efficient point-focused program that provides access to non-hotel travel related services, discount and high-end retail merchandise and gift vouchers, exclusive life experiences, and of course IHG’s more than 4,400 hotels worldwide.   

Loyalty Traveler comment: Priority Club has added one new hotel-focused redemption option with the relaunch. The addition of low value non-hotel redemption options for music downloads and Points & Cash retail options is not the outcome I expected for an efficient point-focused program. 

Consumer options for spending points are a good thing to add, but the points-focus of a hotel loyalty program in my opinion should be the addition of more hotel redemption options for the frequent guest. 

If Hilton HHonors is moving its hotel loyalty program “beyond points”, then I think this press release for the Priority Club relaunch indicates Priority Club is primarily moving points “beyond hotels”.

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