Hilton HHonors is the biggest hotel loyalty shock yet in 2013 with today’s announcement of changes coming March 28.
- 10 hotel award categories ranging in per night price from 5,000 points to 95,000 points.
- 5th night free for elite members. I assume this means the end to VIP awards since it makes no sense to offer 5th night free to elite members when that discount is currently already the norm.
- Seasonal award rates.
There are many program changes to HHonors award stays so I will give a preliminary analysis now and update as more information is clarified.
10 Hotel Award Categories
The new HHonors program will place hotels in ten categories. The main impact will be many of the current category 7 hotels will rise to category 8, 9 or 10.
The good news is Hilton HHonors has published the new HHonors award categories for all hotels globally in this pdf. You can book hotel awards at the current and most likely lower rates through March 27, 2013. Read More…