I’m sure almost everyone is familiar with Delta’s new “pay with miles” option, and that has been covered ad nauseum on a variety of blogs and forums. What I find interesting about the press release is the end of it:
* Revamping its Award Ticket program later this year by introducing
three new redemption tiers and more flexibility for members.
This has been discussed on FlyerTalk, and there are a few different takes. I think the key word in that sentence is “flexibility.” After being the first US legacy carrier to eliminate the “standard” award option, which allows members to redeem miles for any flight for double the miles, I wouldn’t at all be surprised to see a return of this, of course with a liberal markup. Oh, and best of all I’m sure they’ll spin this as a new enhancement, of course “due to customer feedback.” Only time will tell, but I’m very curious.
Posted on February 29th, 2008 by lucky
Filed under: Delta
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