Straight from the horse’s mouth:
NEW YORK, Aug. 4, 2008 (PRIME NEWSWIRE) — JetBlue Airways Corporation (Nasdaq:JBLU), together with CleanBrands LLC, an innovator in the creation and development of products devoted to improving the health of the sleep environment, today announced the creation of The World’s Cleanest(tm) travel pillow and blanket kit. Effective today, customers on JetBlue flights longer than two hours may purchase the $7 eco-friendly pillow and blanket, which includes a coupon for $5 off the future purchase of any item at Bed Bath & Beyond.
First of all, I love the headline:
No More Dirty Pillow Talk
Gotta love how quickly things change as soon as you start charging for something. Now we just need UA to start charging for food internationally so they can advertise “No more crappy garbage which we call food.” Of course in the meantime they’ll continue to advertise even the coach meals as gourmet and the 777′s as luxurious.;)
The World’s Cleanest(tm) travel pillow features an advanced technology called MicronOne(tm), a fabric that blocks all micro-toxins larger than one micron in size, such as dust mites, mold spores, pollen and pet dander.
Cricket…. cricket…. cricket…. we’re talking about a blanket on an airplane here, right?
I have mixed feelings. It’s certainly one of the better revenue enhancements out there. Airplane blankets are absolutely nasty. I’ve seen people blow their nose in them, wipe their greasy McHands on them, not to mention cough on them as if they’re coming down with some serious disease. So that’s the plus side, not to mention you can take them home, not that you’d have much use for them anywhere else…
On the down side it’s more nickel and diming, which we don’t like!