Those that book tickets with JetBlue between February 1 and June 1, 2009, and lose their jobs after February 17 can receive a refund for their reservation of up to nine people. The press release can be found here.
Overall I’d say this is good marketing on the part of JetBlue, although it doesn’t seem like there’s all that much upside here. Are people that think they might lose their jobs really taking vacations right now? Would someone that feels secure in their current position consider this when booking travel? If so, will they choose JetBlue because they might get a refund? I can see a little upside here, but not a whole lot.
Still, there’s no downside, so a minor thumbs up to to JetBlue for this.