United just posted a link on their Twitter page to this “special offer.”
As they describe it:
As a token of our appreciation, register for a small bonus and when we reach 10,000 followers we’ll reveal the details!
So I have no clue what we’ll get, but it’s worth registering. Something tells me they’ll get a lot more than just their Twitter followers registering for this promotion. 
(Tip of the hat to Dan Webb)
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May 15th, 2009 at 6:38 pm
bmvaughn said,
My guess is 100-500 RDMs. I follow already, and I registered… it will be awhile until they get 6000 more followers.
May 15th, 2009 at 8:01 pm
lucky said,
I think they’ll follow AA and go with a 10% off discount, or something like that. Since anyone can register for this, I’m betting they’ll get a LOT of people signing up, so I think they’re looking at this from the perspective of what they can gain in the form of new bookings.
May 15th, 2009 at 8:02 pm
Oliver said,
bmvaugh, just create 6,000 twitter accounts
May 28th, 2009 at 1:13 pm
soitgoes said,
Bonus miles it is–I suspect 500 miles. Better than nothing, and maybe it’ll be more.
“UnitedAirlinesWe’ve reached 10K followers! Thanks to all who registered – we will deposit bonus miles directly into your account real soon.”
May 28th, 2009 at 1:15 pm
lucky said,
It doesn’t make any sense to me why United would do this. They’re not generating any extra business (like they would with e-certs), and they’re extending the lives of many Mileage Plus accounts. Don’t get me wrong, I definitely prefer this option, though!
June 15th, 2009 at 4:18 am
Lewis said,
My 1,500 bonus miles have posted. Whilst its not a lot, it has pushed my miles expiry date back to Nov 2010, which saves me crediting a random short flight to UA rather than BD.
Excellent.
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