Check out Continental’s latest ad:
I’m torn on this one. On one hand it’s “modern,” but at the same time the first 20 seconds sound more like an advertisement for a sports car or Boeing, which usually makes me tune out instantly. By the time they mention Continental the commercial is over.
I’m more of a fan of their ad from earlier this year, which is a bit more entertaining:
Speaking of their “youngest fleet” advertisements, on what grounds can they still claim that? Doesn’t Virgin America have a younger fleet? Or are they just comparing themselves to the other legacies?
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October 8th, 2009 at 8:13 am
FBKSan said,
The disclaimer in the older ad: “Continental Airlines flies the newest jet fleet among global airlines based in the U.S.”
Any guess as to what qualifies an airline as global?
October 8th, 2009 at 8:23 am
bmvaughn said,
What if more than 49% of your funding is from outside the states? That seems global
October 8th, 2009 at 4:03 pm
MechTeach said,
I actually think the new ad is probably more effective – not everyone is an airplane junkie like we all are, so the “car ad” hook might catch more people’s attention.
October 10th, 2009 at 10:03 pm
Tom said,
What they don’t mention is that you’re more likely to be on a flight with no IFE than a flight with their $6 directTV……
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