The program will first be rolled out on September 1 on American’s flights from the US to London Heathrow.
The new offerings are described as follows:
Beginning Sept. 1, customers traveling onboard American’s flights between the U.S. and London Heathrow (LHR) will be among the first to enjoy the new offerings. First Class customers traveling onboard Boeing 777s between the U.S. and Heathrow will receive a quilted bed topper custom-designed to fit American’s popular Flagship Suite, pajamas and slippers as part of the airline’s new turndown service. A lightweight day blanket, new premium duvet and pillow, and an amenity kit featuring a bag with an authentic Eames Office® design pattern and containing Dermalogica® skincare products and other travel necessities complete the new suite of amenities.
Furthermore, business class passengers will receive a new duvet and pillow, slippers, and new amenity kit.
The new offerings will roll out on all other longhaul international routes starting October 1.
It’ll be interesting to see how long it takes United to match.
The real gems here, however, are the marketing photos I came across while trying to find the press release. Take a look at this marketing photo, and in particular the agent’s screen. Looks like she’s really busy.