Cathay Pacific’s cool new ad campaign!

Cathay Pacific’s cool new ad campaign!

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Cathay Pacific has long had advertising campaigns that showcase the lives of their employees. They were going to launch an ad campaign last month, which was supposed to be entitled “meet the team that goes the extra mile”. Unfortunately due to the scandal involving a Cathay Pacific pilot receiving oral sex in the cockpit they had to delay it. In the meantime, they simply renamed the ad campaign to “People. They make an airline.”

Anyway, check out the four ads below:

https://www.youtube.com/watch?v=IJYIBRGnjzQ

https://www.youtube.com/watch?v=yGiN-bK-FXE

https://www.youtube.com/watch?v=gy3uvKqUeZM

https://www.youtube.com/watch?v=Ya_X0T2hBtk

I really like the ads. I can’t say they’re necessarily all that effective since they don’t really showcase any cutting edge product or call for action on the part of the consumer, though they sure are “feel good.”

Conversations (11)
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  1. Sean Lewis Guest

    Barbara is my mom! WOO!

  2. Miles Guest

    Just wanna say I love your blog posts. Honestly, I didn't know how much passengers pay attention to detail until I've stumbled upon your blogs.

    Thanks for your wonderful reviews on CX as I work for the airline. I would like to apologize on my colleague's behalf for the falling of the baby potatoes on your appetizer. I am not defending her but just maybe it's her first time serving in F class or maybe...

    Just wanna say I love your blog posts. Honestly, I didn't know how much passengers pay attention to detail until I've stumbled upon your blogs.

    Thanks for your wonderful reviews on CX as I work for the airline. I would like to apologize on my colleague's behalf for the falling of the baby potatoes on your appetizer. I am not defending her but just maybe it's her first time serving in F class or maybe her senior purser was giving her a hard time...it could be anything, sometimes we have our bad days too. Nonetheless please forgive our mistakes as it is not intentional.

    I hope to see you on one of my flights! Please do ask if I am on board and maybe we could chitchat a little.

  3. peter alan Guest

    sean, You really need to chill man. i mean, seriously?

  4. Sean M. Diamond

    The third one is so spectacularly unrealistic that it's amusing. No crewmember in their right mind would handle a passenger's personal property that has fallen off a bag like that - it opens the crewmember and the airline up to potential liability in case the passenger turns around and accuses them of theft (this has happened many many times). Also, items left abandoned or unattended in the secure area should not be handled by anyone...

    The third one is so spectacularly unrealistic that it's amusing. No crewmember in their right mind would handle a passenger's personal property that has fallen off a bag like that - it opens the crewmember and the airline up to potential liability in case the passenger turns around and accuses them of theft (this has happened many many times). Also, items left abandoned or unattended in the secure area should not be handled by anyone but rather isolated and a risk assessment conducted to determine that no threat exists.

    The correct procedure in this circumstance would have been for the crewmember to alert the person who dropped the item that the item had been dropped, but to not handle it themselves.

    If anything, that ad just highlights the poor training that CX provides their crew.

  5. David(2) Guest

    There's actually more at cathaypacific.aero/people - click TV Commercials. I really like the "Barbara Lewis" one - it shows what happens behind the scenes onboard Cathay's aircraft ('congrats' notes for new elites) & there's also a glimpse of their manifest.

  6. hyderago Guest

    Maybe I just don't get it, but these seem like the ads you would expect from a good brand. They don't make me sit up in my seat and go "WOW!".

  7. lucky OMAAT

    @ David -- Totally agree. I think all four ads are "feel good," though the third one is so spectacularly "feel good" that it's actually effective.

  8. David Guest

    I think you are right that 1,2 and 4 will not be that effective as they don't say anything other than "we have great people".

    However, number 3 is a great ad. It shows off the level of service that is provided without screaming it and whilst maintaining that "feel good" approach.

  9. Justin Guest

    “meet the team that goes the extra mile.” - lol the crew that goes mile high you mean. :D

  10. Jenny Guest

    These are great ads! :)

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Barbara Guest

Thank you Sean.

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Sean Lewis Guest

Barbara is my mom! WOO!

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Miles Guest

Just wanna say I love your blog posts. Honestly, I didn't know how much passengers pay attention to detail until I've stumbled upon your blogs. Thanks for your wonderful reviews on CX as I work for the airline. I would like to apologize on my colleague's behalf for the falling of the baby potatoes on your appetizer. I am not defending her but just maybe it's her first time serving in F class or maybe her senior purser was giving her a hard time...it could be anything, sometimes we have our bad days too. Nonetheless please forgive our mistakes as it is not intentional. I hope to see you on one of my flights! Please do ask if I am on board and maybe we could chitchat a little.

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