LifeMiles, the loyalty program of AviancaTaca, has been drawing quite a bit of attention lately. The airlines joined the Star Alliance earlier this year, and they not only have a lucrative award chart for Star Alliance redemptions, but also frequently offer a 100% bonus on purchased miles (as they’re currently running, and also ran back in September). Through these promotions, miles can be purchased for just 1.5 cents each, and on top of that as long as you have at least 40% of the miles needed for an award ticket, you can buy the difference in miles for $12.75 per 1,000 miles (s0 1.275 cents per mile instead of 1.5 cents per mile), lowering the cost of a redemption even further.

Anyway, it seems as if an award chart devaluation is underway, since they’re now charging 2,500 more miles per one-way business class redemption (5,000 more miles for a roundtrip), and 5,000 more miles per one-way first class redemption (10,000 more miles roundtrip). These changes are not reflected on the award chart, and interestingly don’t seem to apply in all markets just yet.

As a point of reference, take a look at their award chart here.

For example, the cost of a one-way award between North America and Europe remains the same — 30,000 miles in coach, 50,000 miles in business class, and 67,500 miles in first class.

Meanwhile between Europe and South Asia the one-way award mileage costs used to be 50,000 miles in coach, 62,500 miles in business class, and 80,000 miles in first class. While the coach award cost stays the same, the cost for business class increases by 2,500 miles in each direction, and the cost for first class increases by 5,000 miles in each direction.

Similarly between Australia and South Asia the one-way award mileage cost used to be 30,000 miles in coach, 45,000 miles in business class, and 60,000 miles in first class. As you can see below, the costs have also gone up by 2,500 miles in business class and 5,000 miles in first class.

Anyway, it appears as if the price increases are pretty consistent across the board with the exception of the Americas. I suppose this could be a glitch, though I think it’s much more likely an award chart devaluation, and they just updated their systems before they made a formal announcement. I suspect we’ll see a similar increase on North America routes, so if you have LifeMiles to burn, this might be a good time. I’ll post an update when I hear an official announcement.

(Tip of the hat to Kai)

  1. December 10th, 2012 at 10:38 pm

    Travel Summary said,

    And so it begins. Burn your LifeMiles now before it’s too late!

  2. December 10th, 2012 at 10:42 pm

    Joel said,

    I still have to purchase them LifeMiles. My one-way biz class SIN-MEL ticket just increased in price from $678 to $694, but it isn’t that bad…

  3. December 10th, 2012 at 10:49 pm

    Jeff said,

    Burn burn burn!

  4. December 10th, 2012 at 11:17 pm

    KevininRI said,

    Do they charge any fuel surcharges or other fees for award redemptions?

  5. December 10th, 2012 at 11:19 pm

    lucky said,

    @ KevininRI — They don’t.

  6. December 10th, 2012 at 11:28 pm

    Stephan said,

    Still good value, but the slide has obviously started if this is true…

  7. December 11th, 2012 at 12:08 am

    Matthew said,

    Just wait for US Air’s new chart. Eek..

  8. December 11th, 2012 at 4:34 am

    Gary said,

    @Matthew – they’ve already leaked the new US Airways chart here:
    http://bit.ly/S2RDTv

  9. December 11th, 2012 at 7:34 am

    Lantean said,

    @Gary

    LOL… good one… but let’s hope this never happens.

  10. December 12th, 2012 at 8:17 am

    Arcanum said,

    @Gary

    Well played sir!

  11. December 13th, 2012 at 8:02 am

    Arlington Traveler said,

    Why does everyone cry about a devaluation? It has to happen because of inflation. The only programs that never have to devalue our revenue based programs like Southwest’s. I’ll take the occasional devaluation any day over a revenue based program.

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