You’ve gotta give Starwood credit for announcing their 2013 hotel category changes the morning after Hilton completely destroys any value that can be had from their HHonors program. Starwood could literally raise their prices 50% across the board right now and none of us would be shocked/angry compared to Hilton.
But they didn’t, and instead they just made their annual hotel category adjustment. That means they’re not creating any new categories or changing the prices of categories, but rather adjusting which hotels belong in which category. In this Milepoint post they shared a PDF with which properties are going up in price and which are going down in price as of March 5, 2013. As a reminder, these new prices apply for reservations made on or after March 5, so you can always make a reservation now for stays after that date to lock in the old rates.
But this does seem to be a pretty major devaluation as well, as fewer than 50 properties are going down in price, while over 200 are going up in price. And this is in addition to their devaluation of cash & points which was announced about a month ago and kicks in on March 5 as well.
This is just turning into a really, really crappy year on the loyalty program front. 2012 was a year of complacency, while 2013 seems to be the year of change, and not for the better.