British Airlines Must List Full Fare Price on Website and in Ads

Aug 9th, 2007 | By Jared Blank

Say goodbye to Ryanair’s so-called "free" fares: The British government has told 13 airlines that their advertisements and websites must show the full price of a ticket, not the pre-tax fare they’ve been advertising. These carriers have already complied, and you’ll noticed on Ryanair’s site that their claim of GBP 0.01 tickets has disappeared and has been replaced with GBP 10 fares that include all taxes. The US government should step in and do the same here, where the difference between advertised fare and actual price can be more than $300 on many international tickets.

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tseliot August 9th, 2007 2:14 pm :
Well, it’s about time. I’ve been booking international tickets and the differences after taxes are over a hundred dollars. This should definitely help keep the carriers honest.

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