Southwest Launches “Mini-Skirt” Sale
Sep 18th, 2007 | By Jared BlankSouthwest Airlines sure knows how to capitalize on some bad publicity:
The airline has launched a "mini-skirt sale" poking fun at the recent news that a flight attendant asked a woman wearing a mini skirt (miniskirt? mini-skirt?) to cover herself with a blanket or change clothes. The press release from the carrier says, "The publicity caught us with our pants down, quite frankly. The story has
such great legs, but we have an even better sense of humor, so we’re going to
jump out there and lower our fares to match the mini skirts we’ve all been
hearing so much about…." Har.
The woman whose miniskirt caused this whole thing is reportedly not too happy about it, saying that Southwest is exploiting her as a marketing ploy. Sounds about right.
The woman — a Hooters waitress flying to a follow up visit with her breast enhancement surgeon — seems to also be exploiting Southwest “as a marketing ploy” too. This may be the best thing that ever happened to her. She’s doing every talk show on the planet. We will soon see her on a reality TV show or in Playboy.
Not to defend Southwest here — enforcing a “dress code” on a US airline is just dumb. And Southwest now realizes this. But it’s not like this “lady” is being harmed.