Emirates to Launch Low Fare Carrier

Mar 19th, 2008 | By Jared Blank

After the success of Jazeera Airways and Air Arabia, Emirates announced that it will launch a low fare carrier to serve the region. Given the number of expatriot workers in the area, it makes a ton of sense to segment off some of the low fare traffic and allow aircraft to be used on higher yield routes. Assuming the new venture uses Dubai as a hub, it will further fortify the airport as the leading destination in the region, and should give Jazeera and Air Arabia a bit of worry — especially Air Arabia which serves Sharjah airport less than an hour from Dubai.

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