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FANS’ PARADISE | Star’s comfy shop features her passions, gurus
What would it be like to walk into Oprah Winfrey’s consciousness?
You can get close by walking into the new Oprah Store, a mishmash of the star’s sayings, passions, gurus and even her closet, right down the street from Harpo Studios on Chicago’s Near West Side.
Perhaps you’d need to make a purchase and delve deeper into the experience.
In that case, feel stress-free in an Oprah nightgown and baby-soft socks, writing in your “Passion” journal while sipping hot tea from a mug emblazoned with one of Oprah’s favorite quotes. “Live Your Own Dreams” is always a heart-warmer.
It’s all about comfort and self-expression — and lots of attention from hovering salespeople — at the store at 37 N. Carpenter, set off by large acrylic O’s that light up at night on the entry walkway. Inside, bamboo, pastel colors and a brightly lighted loft set the tone.
Oprah fans have had a week to browse the 5,500-square-foot store.
The most popular item? On Thursday morning, 70 shoppers snapped up $13 cosmetics bags decorated with blue, yellow, pink and purple O’s.
The setting ranges from subtle messages — small O’s hardly visible on the pockets of workout shirts and pants — to out-and-out Oprah worship, with photos of Oprah and her favorite causes on the walls, and a TV mounted on a wall rerunning “The Oprah Winfrey Show’s” 20th anniversary special.
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