“In a clear bid to become the leading brand in both luxury and “lifestyle” (or boutique) brands, Hilton Hotels Corp. has swiped a pair of Starwood executives who built the W brand, a chain that pioneered the concept of delivering boutique-like amenities and design within larger hotels. Additionally, Hilton promoted one of its top executives who oversaw franchising to become an overseer of both franchises and new development—suggesting ambitious growth plans for the company.
Hilton last month appointed Ross Klein as global head of luxury and lifestyle brands and Amar Lalvani as global head of luxury and lifestyle brand development. Formerly at Starwood, Klein was president of the luxury brand group; Lalvani was senior vice president of development for luxury brands and global head of development for W. Klein also led the creation of aloft, a successful division of W hotels, while Lalvani expanded the W Hotels brand into several new markets globally.
At Hilton, Klein will oversee the company’s global luxury and lifestyle brand portfolio, including the Waldorf=Astoria Collection and Conrad, and spearhead the company’s entry into the lifestyle segment. Lalvani will lead the global development of Hilton’s luxury and lifestyle segments.”(via successmtgs.com) by Rayna Katz
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