“Next year everyone will be able to come to a Walt Disney World theme park on their birthdays and get in free.
That’s the cornerstone of the 2009 national promotional campaign, “What will you celebrate?” announced today by Walt Disney Parks and Resorts.
Anyone showing up with a valid ID including proof of birthdate will get a free ticket on that day in 2009 for one of the theme parks at Disney World or at Disneyland in California. Disney officials announced the promotion as their effort to cash in on what they described as a growing trend called “celebration vacations” — trips to vacation spots that people take to celebrate big birthdays, big anniversaries, honeymoons and other momentous personal occasions.
Disney World probably already gets a lions’ share of such vacations, according to a partnership marketing survey that Disney commissioned. But until now the company has never put together a unified marketing campaign to attract such celebrations on a large scale.
Even though a free ticket — essentially $75 discount — might seem almost insignificant in a family vacation budget that might run several thousand dollars, Disney’s goal is to get more people at least considering bringing their birthdays to Disney World. ” (via orlandosentinel.com) by Scott Powers
Pointswizard.com Spin: Read more
