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So they’re calling on Steve Jobs…

Realizing that they’ve lost their edge as the world’s great evil empire, Disney has called on Apple overlord Jobs, who joined the board back in 2006, to help them steer a new path toward consumerist greatness…

And, to that end, Jobs gave Disney access to his Apple Store blueprints and encouraged engineers to “think bigger,” which means stores are no longer retail centers, but “Imagination Centers” that bubble with “Pixar-esque winks and nods.”…

There will be a scent component; if a clip from Disney’s coming “A Christmas Carol” is playing in the theater, the whole store might suddenly be made to smell like a Christmas tree. ” (via gawker.com ) by  Andrew Belonsky

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