Superfly, an Israeli startup, was launched in 2011 and they say:
“It’s better than Kayak because it takes you into account. By you we mean your miles and points, elite status and travel preferences.”
You have sign up in order to use the site (last year when I had a look you did not have to), and I do not like filling up unnecessarily registration forms, irrespectively how simple they are. However, I did sign up to see what the site was offering.
However, ‘Flight Search’ that I was really interested in is available at this moment.
I search for Seattle – Paris, order by ‘Price’ – as usual I might add – and the cheapest flight is Icelandair $1,125 followed by Lufthansa $1,259.
However, ordering by ‘Rewards’ brings Air Canada at the top (I indicated Air Canada as my airline) with ‘net value’ of $1,185. Now for the Superfly’s explanation of the ‘net value’ (click on the image to see it full size):
Let’s see now what Kayak is offering.
Same destination and dates bring: Icelandair $1,108, followed by Air France $1,256.
So Icelandair on Kayak ($1,108) is slightly cheaper than on Superfly ($1,125), and it is the same flight.
Will I use Superfly? I don’t know, perhaps not as I do not have too many reward cards.
Superfly says they are better than Kayak but the proof is in the numbers. They still have a long way to go.