First of all, is there anyone sending postcards any more? I cannot remember when I sent a postcard last time.
It is so complicated to send a postcard nowadays, buy the postcard, the stamp, mail it and at the end be left with the nagging feeling that the postcard will get lost so all your efforts were in vain. And why send a postcard when e-mailing is easy, free, and quick?
However, there is a new service from Canada Post that makes sending a postcard very easy (from a computer to be more specific). I think that sending a postcard is a nice touch in a world where nobody is expecting them. And it costs only $2.74.
The site is www.picturepostage.ca and you can use either their designs or your own photos.
This is the way it works, you give the customers something in exchange for their contact information so you can market more products to them. I have nothing against this ‘process’ and I was about to register. However, they were asking for the address (mandatory fields) and I do not like giving it especially when it does not make sense. Why would they need my address? I would give it to them only if they sent me a prize or I had something to be delivered to my place but for setting up the account an e-mail and password is enough. But the last straw was that the phone number was mandatory. Why would they need it? Canada Post is a reputable organization and I am sure they would not sell it but still. It is a matter of principle and at the same time I did not want to make up a phone number.
So I did not create an account and Canada Post does not have my e-mail where they could have sent me offers and I might have ended up buying some of them. And being Canada Post I would have given them my secondary email address, even perhaps my main one.
I will write about my experience of using this service in a future post, coming (very) soon.