After a relatively quiet spring for frequent flyer points bonuses on travel, the summer is heating up quite nicely. There has been plenty of competition in the New York City – Chicago market, mostly started because Delta added shuttle service on the ORD-LGA route starting just a couple weeks back. And now, for some reason, Los Angeles has become a target for promotions as well, with JetBlue announcing a triple miles promo for non-stop flights from LAX.
There are only two routes covered by the latest promotion from JetBlue – New York’s JFK and Boston – but the promo is valid for all new purchases through October 31. Registration is required: https://trueblue.jetblue.com/web/trueblue/lax-triple.
I’ve been looking to book a flight out to LA for a wedding in October and the triple points – as well as the 34” pitch, free snacks and free LiveTV – might just be enough to swing my business that way, especially since I’m not going to get upgraded otherwise on that route for free and the price is right.
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The only thing I can think of is if B6 is seeing any leakage to VX?
I don’t know that it is leakage so much as also adding a number of frequencies ex-LAX recently and that market still being ridiculously price-competitive. Fares are up a bit right now for October dates that I’m looking at but loads are not yet there, on any of the carriers.