Want access to the priority security lines at the airport without elite status or buying a first class ticket? Looks like it is time to start flying JetBlue. The carrier announced today the 15 airports at which their new “Even More Speed” program will be implemented, allowing customers access to the “priority” line that other carriers afford to elites or premium cabin customers. With JetBlue this perk will be an additional benefit of the Even More Legroom seats which are being rebranded as well as part of the move.
The initial airports for priority screening are:
- Austin, Texas (AUS)
- Baltimore (BWI)
- Buffalo, N.Y. (BUF)
- Charlotte, N.C. (CLT)
- Chicago (ORD)
- Fort Lauderdale (FLL)
- Jacksonville, Fla. (JAX)
- Las Vegas (LAS)
- Los Angeles (LAX)
- San Francisco (SFO)
- New York (JFK)
- Newark, N.J. (EWR)
- Seattle (SEA)
- Washington, DC (IAD)
Priority screening is also coming to Boston in the next 4-6 weeks as the reconfiguration of the checkpoint there is completed.
In addition to the priority screening access the company is changing the Even More Legroom moniker to Even More Space. The impetus for this change is the addition of early boarding for those customers, providing them the first chance to get at the overhead bins. The early boarding benefit isn’t particularly new but the branding is. Maybe they got a bulk discount on trademark registrations with “Even More” in the name.
Overall this is a nice addition to the offerings that JetBlue has. Combined with the previous indications that some sort of “elite” program (though they refuse to use that word) is coming and that some of these benefits are likely to carry over, it seems clear that JetBlue is working hard to woo the business traveler segment more than ever.
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Nifty, that was the only thing that was really missing in my mind when I purchase EML…err…EMS seats out of AUS.
Agreed, Corey. The only other thing I could see them adding is an EML/EMS bundle with a second bag for $5-10 less than the separate price of the two and giving even more baggage space, too. Seems like a decent way to approach the situation. I guess a free drink or BoB snack could come out of it, too, but that seems unlikely right now.
Then again, I’ve never had an issue with getting my bag in the overhead and only once or twice int he 50+ flights I’ve taken on JetBlue can I remember there being issues with bin space. They have big bins and a relatively uncrowded seat map, plus the first checked bag is free, so that aspect doesn’t really make a ton of sense to me, though I suppose any advantage that can be marketed is a good one.
Yess!!!! I often fly out of Ft Lauderdale on B6 and the security lines can be empty or reallly long. This should give me more time to saver my Corkys ribs